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  3. Honesty is perhaps not only the noblest quality of mankind but also an essential quality of enterprises. There has been a discus

Honesty is perhaps not only the noblest quality of mankind but also an essential quality of enterprises. There has been a discus

admin2010-11-27  57
问题     Honesty is perhaps not only the noblest quality of mankind but also an essential quality of enterprises. There has been a discussion recently on the issue in a newspaper. Write an essay of about 200 words to the newspaper to
    1.show your understanding of the symbolic meaning of the picture below
      1) the content of the picture
      2) the symbolic meaning
      3) the special understanding
    2. give a specific example/comment, and
    3. give your suggestion as to the best way to encourage honesty.
[*]
选项
答案 Honesty is generally believed to be the noblest quality of mankind. In fact, honesty is not only noble but also practical. As is shown in the picture; you sec the true face to the mirror if you show it without any deception; otherwise, you will be the one who gets cheated at last by showing the mirror a mask. Without any doubt, for any wise person or any enterprise, honesty is the best policy. But honesty is becoming an urgent issue now. After officially joining WTO, China is engaging in revising particular laws and regulations. Some short-sighted companies see in this shifting period an opportunity to make huge profits by melding and selling fake Commodities. While some firms are grateful in having adequate time to enhance their credibility for more fierce international competition in the future. The former ones will cook their own goose simply because the arms of laws are long, which can be proved by the credit crisis of the Wall Street last year. The latter ones are really rational, for they know honesty is rewarding though painfully sought. They also know honesty is necessary for WTO roles and finally customers will only favor highly credible companies. However, honesty is not merely a matter of morality. Dishonest companies will not suddenly feel conscience-smitten until disaster stares in their faces, laws and roles, instead of anything else, are the only effective means to ensure the prevalence of honesty. After all, you can fool all the people some of the time, and some of the people all the time, but not all the people all the time.
解析     诚信被普遍认为是人类最珍贵的品质；事实上诚信不仅珍贵，还很实用。就象图片中所显示的，诚信如照镜子，你以真面目对它，它报以真面目，你以假面目对它，它也还你假面目。毫无疑问，对任何聪明的个人和公司来说诚信是最好的策略。
    但是诚信问题却正在变成一个急待解决的问题。在我们正式加入世贸组织之后，中国正致力于修改某些法律法规。一些没有远见的公司在这个转型期不失时机地通过贩卖假冒伪劣产品获取大量利润。而有些公司则因为有充分的时间促进自己的诚信度，提高自己在将来严峻的国际竞争中的竞争力而感激万分。前者必将会失败，原因很简单，法律的手臂是长的，这一点可以从去年华尔街的诚信危机中得到印证；后者则非常的明智，因为他们明白诚信是有回报的，虽然获得它不容易。他们也知道诚信对世贸组织也很必要，顾客最后只会倾向于诚信度高的公司。
    然而，诚信不仅仅是一个道德问题。不诚实的企业直到面临灾难时才会感到良心上的谴责。只有法律和法规而非其它才是唯一保证诚信的方法。毕竟，你可以在一定的时间里欺骗所有的人，也可以永远欺骗一部分人，但不可能永远欺骗所有的人。
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