首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
•Look at the statements below and the text on mobile advertising on the opposite page. •Which section (A, B, C or D) does each
•Look at the statements below and the text on mobile advertising on the opposite page. •Which section (A, B, C or D) does each
admin
2013-01-13
89
问题
•Look at the statements below and the text on mobile advertising on the opposite page.
•Which section (A, B, C or D) does each statement 1-7 refer to?
•For each statement 1- 7, mark one letter (A, B, C or D) on your Answer Sheet.
•You will need to use some of these letters more than once.
Mobile Advertising The Next Big Thing
A
Advertising on mobile phones is a tiny business. Last year spending on mobile ads was $ 871 million worldwide according to lnforma Telecoms & Media, a research firm, compared with $ 24 billion spent on internet advertising and $450 billion spent on all advertising. But marketers are hailing the mobile phone as advertising’s promised land. It is destined, some say, to replace not only internet advertising,the latest fad, but also television, radio, print and billboards, the four traditional pillars of the business.
B
The 2.5 billion mobile phones around the world can potentially reach a much bigger audience than the planet’s billion or so personal computers. The number of mobile phones in use is also growing much faster than the number of computers, especially in poorer countries. Furthermore, most people carry their mobile with them everywhere—something that cannot be said of television or computers.
C
Yet the biggest selling point of mobile ads is what marketing types call ’ relevance’ . Advertisers believe that about half of all traditional advertising does not reach the right audience. But mobile advertising through text messages is the most focused: if marketers use mobile firms’ profiles of their customers cleverly enough, they can tailor their advertisements to match each subscriber’s habits.
D
In September, Blyk, a new mobile operator, launched a service in Britain that aims to do just that. It offers subscribers 2]7 free text messages and 43 free minutes of voice calls per month as long as they agree to receive six advertisements by text message every day. To sign up for the service,customers must fill out a questionnaire about their hobbies and habits. So advertisers can target their messages very precisely. ’ Britain is the largest, but also the trickiest European ad market, so if it works here it will work everywhere,’ says Pekka Ala-Pietila, chief executive and one of the founders of Blyk.
Some people are very optimistic about the future of mobile advertising.
选项
答案
A
解析
“有些人对手机广告的前景非常乐观。”从A段第三、四句话可以得知“市场人士非常看好手机广告,认为它是广告业的希望所在。有些人甚至认为它必将取代现有的其他广告形式”。由此可以推断出这些人对手机广告的前景是非常乐观的,故本题答案为A。
转载请注明原文地址:https://kaotiyun.com/show/xWoO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
Readthearticlebelowaboutcorporateculture.ChoosethecorrectwordtotilleachgapfromA,B,CorDontheoppositep
Readthefollowingarticleabouttheimportanceofappraisingemployeeperformanceinadownsizedorganisationandthequestions
Readthistextabouthowtofindtheaffiliatenichemarket.Choosethebestsentenceformtheoppositepagetofilleachof
Lookatthestatementsbelowandatthefivecommentsbyfivetopbusinesspeopleonhowtoinfluencepeopleatworkontheoppo
Lookatthestatementsbelowandatthefivecommentsbyfivetopbusinesspeopleonhowtoinfluencepeopleatworkontheoppo
ReadthearticlebelowaboutaBritishmanufacturingcompany.Foreachquestion(31-40),writeonewordinCAPITALLETTERSon
ReadthearticlebelowaboutaBritishmanufacturingcompany.Foreachquestion(31-40),writeonewordinCAPITALLETTERSon
Readthefollowingarticleaboutdifferent-sizedmanagementconsultanciesandthequestionsontheoppositepage.Foreachqu
随机试题
急性代谢性碱中毒时可出现
小肠结肠炎耶尔森菌常用的选择培养基中应加入的抗生素是
下列对牛带绦虫成虫形态描述中属于错误的是
公司发行记名股票的,应当置备股东名册,记载的事项有()。
全国社会保障基金理事会投资运行全国社会保障基金,应当坚持的原则不包括()。
已知某风险组合的期望报酬率和标准差分别为10%和20%,无风险报酬率为5%,假设某投资者可以按无风险报酬率取得资金,将其自有资金100万元和借入资金50万元均投资于风险组合,则投资人总期望报酬率和总标准差分别为()。
(1)投资开设“氧吧”(2)宣传吸氧有健脑作用(3)光顾“氧吧”客人日渐稀少(4)“氧吧”经营其他项目(5)吸氧后未见显著效果
以下哪一个不是确立教育目的的依据?()
及早——尽早(苏州大学)
PASSAGETWOWhatdoesaliberaleducationrelateto?
最新回复
(
0
)