首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Marketing is the process by which goods are sold and purchased. That process may be a simple act of exchange or an intricate, se
Marketing is the process by which goods are sold and purchased. That process may be a simple act of exchange or an intricate, se
admin
2016-11-21
37
问题
Marketing is the process by which goods are sold and purchased. That process may be a simple act of exchange or an intricate, sensitive mechanism, whereby goods and the title to them are moved from farmers, manufacturers, miners, and others who produce them to consumers. Simple marketing activities began with the development of a non-subsistence economy and interregional trade, including caravan and maritime commerce. Village fairs, town markets, and peddlers were all involved in primitive marketing activities. Later, general stores, traveling sales people, and, still later, the 20th-century chain stores became the chief marketing agencies. Modern marketing has evolved into a complex and diverse field. This field includes a wide variety of special functions such as advertising, mail-order business, public relations, retailing and merchandising, sales, transportation, wholesaling, marketing research, and pricing of goods.
The aim of marketing is to acquire, retain, and satisfy customers. Marketers begin by identifying the market for their product. Then they tailor their efforts to satisfy the needs and wants of customers within that market. A customer may be an industrial organization such as a food processor, a wholesale or retail outlet, a transportation or warehousing company, or an individual consumer. Those firms which understand the needs of their customers and seek to satisfy them tend to be more successful than those which do not.
Marketing costs average more than 50 percent of the total costs of consumer goods. These costs represent the value added to the product after it leaves the producer and before it reaches the final consumer — determining the shape, colors, and materials of a product while it is being designed: making the product available in conveniently located stores: guaranteeing its performance: and providing service warranties and easy credit terms.
Marketing techniques are also used by politicians, who carefully market themselves and their programs, by city and state governments to sell bond issues, and by hospitals and universities for fund-raising purposes. Modern domestic marketing in the United States has been greatly affected by a consumer movement that calls for better and safer products, more efficient services, and truthful advertising. Extensive government regulation in almost all fields — from advertising to transportation — has also necessarily claimed the attention of marketers.
With the growth of multinational corporations, marketing has greatly expanded its scope: many marketing managers take the whole world as their marketplace. Thus Eastman Kodak marketed its new Instamatic camera simultaneously in 28 countries in 1963 — the first time simultaneous worldwide marketing was achieved — and prepared advertising and publicity in more than 20 languages. Managers of such global activities must take into account international differences in climate, customs and business practices.
Which of the following is counted in marketing costs?
选项
A、Payment for the workers.
B、Capital for the raw materials.
C、Money for providing service warranties.
D、Fund for producing products.
答案
C
解析
事实细节题。第三段主要介绍了营销成本包括哪些方面,C是原文的细节再现。其他三项都是生产成本,不符合题干要求,故排除。
转载请注明原文地址:https://kaotiyun.com/show/xXJK777K
0
专业英语四级
相关试题推荐
Theevidentincreaseofthevarietyandamountofthedailyconsumptionitemsandimportedfoodproductshaveconsiderablyincre
Municipalbansonsmokinginrestaurantsandbarsarehighlycontroversial,buthistoryshowstheycanalsobehighlyeffective.
Googlehasanambitiousvisionforspectacles.OnJune27thSergeyBrin,oneofthecompany’sco-founders,revealedthenextsta
Realinnovationisadyingart.It’struethatcreativity—thebusinessofthinkingupnewideas—isfarfromdead,butit’sgetti
IhaveanunclewhowasforyearsaChicagopublicschoolteacher.Passionateandarticulateabouthissubject,biology,Arniec
Restaurantscanbuyfishinbulkatafishmarket.Theunderlinedpartmeans______.
Aestheticthoughtofadistinctivelymodernartemergedduringthe18thcentury.Thewesternphilosophersandcriticsofthisti
Pleasecontactusat47778886whenever______.
A、Thisweekend.B、NextFriday.C、Tomorrow.D、Twodayslater.A本题考查时间。由句(1)可知,Jeremy打算在本周末举行派对,因此A为答案。
随机试题
免疫调理作用最强的Ig是
患者,女,69岁。患糖尿病,口服降糖药控制血糖不理想,医生建议患者出院后打胰岛素控制血糖。护士在患者出院时对其进行注射胰岛素的健康教育,下列哪一种说法正确
某社区的老年人正在进行一次健康体检,查体栏中“足背动脉搏动”,必须进行此项检查的慢性病患者是()
确定商场在2002年8月30日的交易价格的最终依据是()。设以上最终确定的价格为P,若为投保火险而对商场进行估价,则评估价值为()。
授予发明专利和实用新型专利的条件包括()。
衡量家庭成员死亡对家庭产生的损失方法有( )。
下列有关行政处罚管辖和适用的说法中,正确的是()。
下列属于非融资类保函的有()。[2014年11月真题]
Constantshowersarecharacteristic________thesummerhere.
ThefirststatedaimoftheU.N.was______.Acountry’sdomesticpolicies______.
最新回复
(
0
)