首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Credibility about messages is high, because they are reported in independent media. A newspaper review of a movie has more beli
Credibility about messages is high, because they are reported in independent media. A newspaper review of a movie has more beli
admin
2013-01-25
62
问题
Credibility about messages is high, because they are reported in independent media. A newspaper review of a movie has more believability than an ad in the same paper, because the reader associates independence with objectivity. Similarly, people are more likely to pay attention to news reports than ads. Readers spend time reading the stories, but they flip through the ads. Furthermore, there may be 10 commercials during a half-hour television program or hundreds of ads in a magazine.
Feature stories are much fewer in number and stand out clearly. Publicity also has some significant limitations. A firm has little control over messages, their timing, their placement, or their coverage by a given medium. It may issue detailed news releases and find only portions cited by the media; and media have the ability to be much more critical than a company would like. For example, in 1982, Proctrer & Gamble faced a substantial publicity problem over the meaning of its 123-year-old company logo. A few ministers and other private citizens believed that the symbol was sacrilegious. These beliefs were covered extensively by the media and resulted in the firm receiving 15,000 phone calls about the rumor in June alone. To combat this negative publicity, the firm issued news releases featuring prominent clergy that refuted the rumors, threatened to sue those people spreading the stories, and had a spokesperson appear on Good Morning America. The media cooperated with the company and the false rumor were temporarily put to rest. However, in 1985, negative publicity became so disruptive that Procter & Gamble decided to remove the logo from its products.
A firm may want publicity during certain periods, such as when a new product is introduced or new store opened, but the media may not cover the introduction or opening until after the time it would aid the firm. Similarly, media determine the placement of a story; it may follow a report on crime or sports. Finally, the media ascertain whether to cover a story at all and the amount of coverage to be devoted to it. A company-sponsored jobs program might go unreported or receive three-sentence coverage in a local newspaper.
People are more likely to believe in news reports than ads because______.
选项
A、they reach a larger audience than ads do
B、they are more objective
C、they appear in independent media
D、they are much more in number and stand out clearly
答案
C
解析
文章第二段的主题是关于公众宣传的一个优势——可靠性,并分析其原因——在独立媒体上的报道。第二段第一句提到:“Credibility about messages is high,because they are repotted in independent media”,第二段中的两个because从句表明人们更相信独立的媒体报道,因为读者把独立性与客观性联系在一起。故正确答案为C选项。
转载请注明原文地址:https://kaotiyun.com/show/xep4777K
0
考研英语一
相关试题推荐
TheprofessortalkedtoAmericanandBrazilianstudentsaboutlatenessinbothaninformalandaformalsituation:lunchwitha
TheprofessortalkedtoAmericanandBrazilianstudentsaboutlatenessinbothaninformalandaformalsituation:lunchwitha
Whichofthefollowingstatementsistrueaccordingtothepassage?Whatistheauthor’sattitudetowardthereconstructionof
TheprimarypurposeofthetextistoAccordingtotheorganizationofthetext,itmostlikelyappearedin
Yourcompanyintendstopurchasesomecarparts.Nowithasreceivedafaxoffer(传真报价).Writealettertothesalesdepartmento
Accordingtothepassage,"thingsformerlyjudgedtobebestleftunsaid"(Para.1)probablyrefersto"______".Thereasonwhy
Themostgeneraldefinitionthatcanbegiven,is,thatthePhilosophyofHistorymeansnothingbutthethoughtfulconsideration
Itwasafoolishquestiontoask.It(1)_____moresenseformetohavelearnedifshehad(2)_____orapointofview,butitw
Supposeyouarethemanagerofacompany.Writealetterofjobrefusaltooneoftheintervieweesinwhichshouldinclude(1)y
Theword"hoax"(paragraph1)probablymeansWhydidthesharepriceofWendy’sInternationalrisesteadilyafterthe"severedf
随机试题
简述政府间财政支出划分的原则。
积粉苔属于
下列关于脾切除术治疗特发性血小板减少性紫癜的说法正确的是( )。
中寒证的症状是
弛张热是指()
简述宪法解释与法律解释、宪法修改之间的关系。
某建筑基坑安全等级为二级,采用单层锚杆和单层支撑的支挡式结构,其嵌固稳定安全系数不应小于下列何项?
处于习俗道德水平阶段的学生道德判断的标准依赖于老师、家长等权威。()
Readthenewspaperarticlebelowaboutapartnershipbetweenindustryandschools.Aresentences16-22belowthearticle"Right"
______introducedthe"heroiccouplet"fromFranceintoEnglishpoetry.
最新回复
(
0
)