首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Open happiness. B、Family life. C、Community respect. D、Peace and prosperity. B录音提到可口可乐公司并不只是去主观地猜想人们认为幸福是什么,他们会深入到每个地方去了解人们的不同需
A、Open happiness. B、Family life. C、Community respect. D、Peace and prosperity. B录音提到可口可乐公司并不只是去主观地猜想人们认为幸福是什么,他们会深入到每个地方去了解人们的不同需
admin
2020-06-06
101
问题
Host:
Hello! Ladies and gentlemen. It gives me great pleasure to introduce our speaker today, Melinda French Gates. Melinda French Gates is co-chair of the Bill & Melinda Gates Foundation, where she puts into practice the idea that every life has equal value. The Bill & Melinda Gates Foundation, founded in 2000, is the largest private foundation in the world. It works to help all people lead healthy, productive lives. In developing countries, the foundation focuses on improving people’s health with vaccines and other life-saving tools and giving them a chance to lift themselves out of hunger and extreme poverty. In the United States, it seeks to dramatically improve education so that all young people have the opportunity to reach their full potential.
Melinda French Gates:
Thank you for the introduction. One of my favorite parts of my job at the Gates Foundation is that I get to travel to the developing world, and I do that quite regularly. And when I meet the mothers in so many of these remote places, I’m really struck by the things that we have in common. They want what we want for our children and that is for their children to grow up successful, to be healthy, and to have a successful life. But I also see lots of poverty. My first trip in India, I was in a person’s home where they had dirt floors, no running water, no electricity, and that’s really what I see all over the world. So in short, I’m startled by all the things that they don’t have. But I am surprised by one thing that they do have: Coca-Cola.
Coke is everywhere. In fact, when I travel to the developing world, Coke seems to be everywhere. When I come back from these trips, I’m thinking, "We’re trying to deliver condoms or vaccinations to people," you know. Coke’s success kind of stops and makes you wonder how is it that they can get Coke to these remote places? I feel that, if we can understand what makes something like Coca-Cola universal, we can apply those lessons then for the public good.
Ultimately, Coke’s success depends on one crucial fact that people want a Coca-Cola. What’s the secret to their marketing? It has associated that product with a kind of life that people want to live. So even though it’s a global company, they take a very local approach. Coke’s global campaign slogan is "Open Happiness." But they localize it. And they don’t just guess what makes people happy:[22]they go to places like Latin America and they realize that happiness there is associated with family life. And in South Africa, they associate happiness with community respect.
20. What do we learn about Bill & Melinda Gates Foundation from the introduction?
21. What did Melinda find in developing countries?
22. What is happiness associated with in Latin America?
选项
A、Open happiness.
B、Family life.
C、Community respect.
D、Peace and prosperity.
答案
B
解析
录音提到可口可乐公司并不只是去主观地猜想人们认为幸福是什么,他们会深入到每个地方去了解人们的不同需求,比如,他们发现在拉丁美洲人们通常把幸福与家庭生活(family life)联系在一起,因此本题选B项。A项“畅爽开怀”是可口可乐公司的全球广告语,C项“社会认同”是通常能让南美洲人民联想到“幸福”的因素,A、C项都不是可口可乐公司在拉美地区的广告语;而D项“和平与繁荣”未在录音中提及。
转载请注明原文地址:https://kaotiyun.com/show/xoP7777K
0
大学英语六级
相关试题推荐
Forthispart,youareallowed30minutestowriteashortessayentitledMyViewontheLightsOutinColleges.Youshouldwrit
A、Havinglesscontactwiththemselves.B、Havinglesscontactwithothers.C、Workingmorehoursthanbefore.D、Pushingthemselves
A、Heisadirectorinthecompany.B、Heisunqualifiedforhisjob.C、Heisthemanager’sclosefriend.D、Heisarelativeofth
A、Puttinguppostersforherworks.B、Attendinganartclass.C、Decoratingherdormroom.D、Organizingaglobaltour.C①四个选项都是现在
A、Itcannotbeprevented.B、Ithasbeencontrolled.C、ItalsospreadsinIndia.D、ItgrowsfastestinAfrica.C对话中男士谈到,艾滋病在前苏联、加
WhySustainableBuildingsNeedtoFocusonCommunityAndCollaboration?[A]Accordingtothegovernment,buildingsintheUKacco
A、Toinspireandunitepeople.B、Tosellmoreproducts.C、Toinvitemorecustomers.D、Topictureabrightfuture.A细节题。应聘者说howt
A、Peopledon’thavetoreleaseinformationinpublic.B、Itcanhelpthepolicetoestablishmanybasicfacts.C、Thepolicecanf
A、Setupyourownwebsite.B、Consultthebank’srepresentatives.C、Trybymakingtransfers.D、Checkyourstatements.BB为录音原文的关键词
A、Toturntoelectroniccigarettes.B、Tousemedicineornicotinepatches.C、Totakemedicineandcounselingservices.D、.Tost
随机试题
气质的4种基本类型是多血质、胆汁质、________和________。
患者,男,65岁。突然昏仆,不省人事,肢体软瘫,目合口张,鼻鼾息微,手撒肢冷,汗多,二便自遗,舌痿,脉微欲绝。其中风属
A.热病见热象B.寒病见热象C.阴虚见热象D.热病见寒象E.寒病见寒象适用“寒者热之”治则的是()
肝硬化患者肝功能减退的临床表现中下列哪项除外()
放射性作用场所,应按绝缘类型要求选用交联聚乙烯、()等耐射线辐照强度的电缆。
风险定量分析工具和技术不包括()。
采用成本计算估价法计算非标准设备原价时,下列表述中正确的是()。
在施工现场安装、拆卸施工起重机械和整体提升脚手架、模板等自升式架设设施,必须由()单位承担。
“五行”是指中国古代文化中关于“阴阳”五行学说的道家经典文化,对中国文化影响深远,其基本元素是()。
怀旧是人的一种挥之不去的情愫。怀旧之所以在经过岁月淘洗之后历久弥新,并非由于它本身具有多大的魅力,而是旧事能给回忆的人以沉思的素材,使人们于曾经历过或正在经历的某种或剧烈或断裂的变动过程中,触发生活的感悟,或是从中汲取生活的动力。最符合这段文字内容
最新回复
(
0
)