首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The poor old consumer! We’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisel
The poor old consumer! We’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisel
admin
2018-10-16
61
问题
The poor old consumer! We’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway bylaws while waiting for a train? Would you like to read only closely-printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a dull wall or a newspaper full of the daily ration of calamities.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio station and television companies could not survive without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the "small ads", which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" column but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!
By saying that "advertising makes a positive contribution to our pockets", the author means that______.
选项
A、advertisements are informative
B、advertisements are entertaining
C、advertisements save money for consumers
D、advertisements serve the whole community
答案
C
解析
原文该句为该段主题句,根据其后的内容“……没有这一收入来源就无法维持下去”、“付很少钱买报纸”等,可以推断主题句的意思是广告商使我们在购买报纸的时候省了钱,由此可见,C为本题答案。
转载请注明原文地址:https://kaotiyun.com/show/yyH7777K
0
大学英语六级
相关试题推荐
InthefirstyearorsoofWebbusiness,mostoftheactionhasrevolvedaroundeffortstotaptheconsumermarket.Morerecentl
InthefirstyearorsoofWebbusiness,mostoftheactionhasrevolvedaroundeffortstotaptheconsumermarket.Morerecentl
A、BecausetheU.S.governmentencouragesthemtodoso.B、Becausetheyaredrivenbyothers.C、CocaispopularinColombia.D、Be
Weaskourselveswhatwemeanbyreferringtothatwhichwehaveobservedbysuchatermasmultiplepersonality.Immediatelywe
A、Toformsuccessfulgroups.B、Tobalanceconflictingneeds.C、Todealwithuncooperativeworkers.D、Tocreateharmoniousenviro
ItwasmusictomyearstohearthattheGovernment’schiefadviseron【C1】______,SusanJebb,wantsparentsto【C2】______fruitj
ItwasmusictomyearstohearthattheGovernment’schiefadviseron【C1】______,SusanJebb,wantsparentsto【C2】______fruitj
A、Howeducatorscreateacurriculum.B、Whysomeparentsobjecttotheteachingofpenmanship.C、Thestandardsforpenmanshipins
随机试题
组织的方针政策必须符合组织的()
2021年7月1日,习近平在天安门城楼上庄严宣告,经过全党全国各族人民持续奋斗,我们实现了()
以去甲肾上腺素为递质的神经纤维是
乳腺的大体解剖的构成不包括
.汞合金成分里,下列成分的加入能减少合金中γ2相的是
有下列()情形的,不得担任评标委员会成员。
《期货交易管理条例》除了规范期货交易行为和维护期货市场秩序、防范风险等内容外,也明确规定要加快期货市场对外开放步伐。()
下列不能出境旅游的有()
碳信用又称碳权,指在经过联合国或联合国认可的减排组织认证的条件下,国家或企业以增加能源使用效率、减少污染或减少开发等方式减少碳排放。因此得到可以进入碳交易市场的碳排放计量单位,一个碳信用相当于一吨二氧化碳排放量。某燃煤发电厂去年碳排放额超标,根据上述定义,
在某单位招标过程中发生了如下事件,根据中华人民共和国招投标法及其实施条例,当出现______________之一时,评标委员会应当否决其投标。1.投标文件未经投标单位盖章和单位负责人签字2.同一投标人提交两个以上不同的投标文件,但招标文
最新回复
(
0
)