首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
While many companies are spending more money on sales promotion than on media advertising, it is difficult to say just what pe
While many companies are spending more money on sales promotion than on media advertising, it is difficult to say just what pe
admin
2013-11-06
21
问题
While many companies are spending more money on sales
promotion than on media advertising, it is difficult to say just what
percentage of a firm’ s overall promotional budget should be
allocated to advertise versus consumer- and trade-oriented【M1】______
promotions. This relocation depends on a number of factors,【M2】______
including the specific promotional objectives of the campaign, the
market and competitive situation, and the brand’s stage in its life
cycle.
Consider, for example, what allocation of the promotional【M3】______
budget may vary according to a brand’s stage in the product life
cycle. In the introductory stage, a large amount of the budget may
be allocated to sales promotion techniques such as sampling and
couponing to induce trial. In the growth stage, moreover,【M4】______
promotional dollars may be used primarily for advertising to stress
brand differences and keep the brand name in competitors’ minds.【M5】______
When a brand moves to the maturity stage, advertising is primarily
a reminder to keep consumers aware the brand. Consumer-oriented【M6】______
sales promotions such as coupons, price-offs, premiums, and
bonus packs may be needed periodically to maintain consumer
loyalty, attract new users, and protect against competition.
Trade-oriented promotions needed to maintain shelf space and【M7】______
accommodate retailers’ demands for better margins as long as【M8】______
encourage them to promote the brand. A study on the synergistic
effects of advertising and promotion examined a brand in the
mature phase of its life cycle and has found that 80 percent of its【M9】______
sales at this stage was due to sales promotions. When a brand【M10】______
enters the decline stage of the product life cycle, most of the
promotional support will probably be removed and expenditures
on sales promotion are unlikely.
【M10】
选项
答案
was一were
解析
语法错误。此处考查的是主谓一致。百分比作主语时,谓语动词的单复数形式要视百分比后面所接的名词而定,此处名词是sales(销售量).应该用复数,再结合上下文的时态,即此处应该改为were。
转载请注明原文地址:https://kaotiyun.com/show/xxZO777K
0
专业英语八级
相关试题推荐
HowtoWriteJobApplicationsandResumesCompletingonapplicationandsucceedingininterviewarefundamentalinjob-seeking.
GesturesI.Universalusageofgesturesincommunication1)GesturesarewidelyusedespeciallyinArabcountries.2)Gesturesh
OscarWildesaidthatworkistherefugeofpeoplewhohavenothingbettertodo.Ifso,Americansarenowamongtheworld’ssa
Womenfromthemid-30stothemid-50sarelesslikelythanAmericansoverallbeveryhappy,andmanyarerackedbyworriesabout
Globalizationisthepresentworldwidedrivingtowardaglobal-(1)______izedeconomicsystemdominatedbysupranationalcorpor
TheIndiancoastalbelthasnotrecordedmanyTsunamisinthepast.Wavescompanyingearthquakeactivityhavebeenreportedover
Theimmediatepurposeofthegovernmentloanguaranteestothetwosolarenergycompaniesis
Theimmediatepurposeofthegovernmentloanguaranteestothetwosolarenergycompaniesis
Ithadoccurredtoherearlythatinherposition—thatofayoungpersonspending,inframedandwiredconfinement,thelifeof
随机试题
劳力性心绞痛.常见的诱因有
男性,34岁。2个月来无痛性颈淋巴结肿大,间断发热3个月,体检:脾肋下4cm。
下列行为中,涉及的进项税额不得从销项税额中抵扣的是()。
检查学生的学习效果可以运用的主要方式有()。
中国共产党党员要彻底地坚持唯物论和无神论,从根本上与形形色色、花样翻新的唯心主义和有神论划清界限。但是,极个别的党员干部不信唯物信唯心,不信马列信鬼神,理想信念淡漠,精神状态涣散。从世界观上看,这与()直接相关。
人们通过观察别人的行为、活动来学习各种知识,并且以相同的方式来做出反应的能力叫作()
有以下程序#include<stdio.h>main(){chara=4;printf("%d\n",a=a<<1);}
如果派生类以protected方式继承基类,则基类中的保护成员在派生类中的访问属性是
Mostpeoplewhotravellongdistancescomplainofjetlag.Jetlagmakesbusinesstravelerslessproductiveandmoreprone【51】maki
StudyHabitsIncollegeinanyclass,youwillfindwidelydifferenttypesofpeople,notonlyinpersonalitybutalsoinschola
最新回复
(
0
)