首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
You will hear a manager in a travel company addressing a group of employees on how to write a tourism marketing plan. As you
You will hear a manager in a travel company addressing a group of employees on how to write a tourism marketing plan. As you
admin
2015-03-27
80
问题
You will hear a manager in a travel company addressing a group of employees on how to write a tourism marketing plan.
As you listen, for questions 1-12, complete the notes, using up to three words or a number.
After you have listened once, replay the recording.
How to write a tourism marketing plan
【L1】A tourism marketing plan helps you make marketing decisions by arranging tasks, selecting messages, and______to promote your area.
【L2】______about the travelers of your area is necessary for an effective plan.
【L3】First, you should set your______.
【L4】Your marketing goals should be far-ranging so that they can be accomplished through______.
【L5】SWOT is short for______,______,______and Threats.
【L6】Strengths and weaknesses are______that could have an impact on your market position.
【L7】Opportunities and threats are external forces that influence your______.
【L8】Thirdly, create a community or______.
【L9】Make______of the features your area offers including food and accommodation, etc.
【L10】Fourthly, recognise your______.
【L11】Ask for______information such as gender, age, income and home town.
【L12】Finally, set marketing objectives for each______.
【L5】
You will hear a manager in a travel company addressing a group of employees on how to write a tourism marketing plan.
As you listen, for questions 1 to 12, complete the notes using up to three words or a number.
After you have listened once, replay the recording.
You now have 45 seconds to read through the questions.
[pause]
Now listen, and complete the notes.
[pause]
Woman: Good afternoon, everyone. I am very glad to stand here to say something on how to write a tourism marketing plan.
A tourism marketing plan helps guide your marketing decisions by assigning tasks, choosing marketing messages, and allocating funds to promote your area. It solidifies what you will say and how you will say it to entice potential visitors to your area. A successful plan requires specific information about the people who travel to your area and what they want while they stay there. Here I will suggest an easy-to-follow guide to help you write your tourism marketing plan.
Firstly, you should define your objectives. These should be broad-reaching goals your organisation would like to accomplish through a marketing plan. For example, you could attempt to increase the number of tourists who come to your area or the number of dollars each visitor spends in local shops.
Secondly, perform a SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. Strengths and weaknesses are internal factors that could affect your position in the marketplace, such as plentiful natural features or a lack of banquet halls. Opportunities and threats represent external forces that affect your marketing capabilities.
Thirdly, create a community or area profile. Make a master list of the features your area offers including lodging, restaurants, retail shops, attractions, parks, water features and other amenities that will appeal to travelers.
Fourthly, identify your target markets.
Survey your visitors to determine who they are and what they like to do. Ask for demographic information that will help you purchase the appropriate media in the right markets, such as gender, age, income and hometown. Create market segments based on targeted characteristics, for instance, families living in a nearby city who take day trips to your area or retired couples from a neighbouring state who visit your community annually.
Finally, choose marketing objectives for each market segment.
For instance, you could want to increase awareness of day-tripping opportunities in the market segment.
[pause]
Now listen to the recording again.
[pause]
That is the end of Part One. You now have 20 seconds to check your answers.
[pause]
选项
答案
STRENGTHS, WEAKNESSES, OPPORTUNITIES
解析
根据提示信息和上述关键句,判定应填之词是Strengths,Weaknesses,Opportunities。
转载请注明原文地址:https://kaotiyun.com/show/y7Od777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
Whoisthespeaker?
WhatisMaryTroger’sjobatYakoCorporation?
Whatisthespeakertalkingabout?
Whatisthewoman’sproblem?
A、 B、 C、 D、 B(A)说goingdown[descending]thestairs才是正确的。(C)对于以Thereare[is]开头的选项,一般通过主语(manypeople)后
Forabouthowlonghasthecompanybeeninbusiness?
Whatistheman’sbusiness?
1.(Thecandidatechoosesonetopicandspeaksaboutitforoneminute.)A.StaffManagement:howtoachieveandmaintainhighm
Yourcompanyplanstosetupadistributionnetworkinthecounttopromotesalesofproducts.Youhavebeenaskedtosubmitidea
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthe
随机试题
天然的雄激素是:
简述教学模式的种类。
在社会主义市场经济条件下,加强医德建设,可以
张女士,57岁,化工厂退休职工,肥胖,绝经5年。高血压史20余年。因两次出现阴道流血,来社区卫生站咨询是否需进一步诊治。医生建议她应去中心医院明确诊断。张女士被诊断为子宫内膜癌,没有发现转移病灶。该病首选治疗方案是
按照承揽合同的法律规定,下列关于定作人义务的表述中,正确的是()。
《浙江省旅游管理条例》规定,发展旅游业应当实行()主导。
导游将散客旅游者接到饭店后应做好的工作有()。
按照设计图想象自己未来家的样子,这属于()。
【给定资料一】中国人讲究礼尚往来,逢年过节来往走动,互赠礼物,互祝安康,也是美好情谊的表达。特别是在结婚这样的喜事上更是讲究礼尚往来。操办婚礼无可厚非,但是动辄十几万甚至几十万的彩礼、几百几千的份子钱,亲朋好友连吃多天的婚宴酒席等大操大办、铺张浪
Youknowyouhavetoread"betweenthelines"togetthemostoutofanything.Iwanttopersuadeyoutodosomethingequallyim
最新回复
(
0
)