首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
You will hear a manager in a travel company addressing a group of employees on how to write a tourism marketing plan. As you
You will hear a manager in a travel company addressing a group of employees on how to write a tourism marketing plan. As you
admin
2015-03-27
48
问题
You will hear a manager in a travel company addressing a group of employees on how to write a tourism marketing plan.
As you listen, for questions 1-12, complete the notes, using up to three words or a number.
After you have listened once, replay the recording.
How to write a tourism marketing plan
【L1】A tourism marketing plan helps you make marketing decisions by arranging tasks, selecting messages, and______to promote your area.
【L2】______about the travelers of your area is necessary for an effective plan.
【L3】First, you should set your______.
【L4】Your marketing goals should be far-ranging so that they can be accomplished through______.
【L5】SWOT is short for______,______,______and Threats.
【L6】Strengths and weaknesses are______that could have an impact on your market position.
【L7】Opportunities and threats are external forces that influence your______.
【L8】Thirdly, create a community or______.
【L9】Make______of the features your area offers including food and accommodation, etc.
【L10】Fourthly, recognise your______.
【L11】Ask for______information such as gender, age, income and home town.
【L12】Finally, set marketing objectives for each______.
【L5】
You will hear a manager in a travel company addressing a group of employees on how to write a tourism marketing plan.
As you listen, for questions 1 to 12, complete the notes using up to three words or a number.
After you have listened once, replay the recording.
You now have 45 seconds to read through the questions.
[pause]
Now listen, and complete the notes.
[pause]
Woman: Good afternoon, everyone. I am very glad to stand here to say something on how to write a tourism marketing plan.
A tourism marketing plan helps guide your marketing decisions by assigning tasks, choosing marketing messages, and allocating funds to promote your area. It solidifies what you will say and how you will say it to entice potential visitors to your area. A successful plan requires specific information about the people who travel to your area and what they want while they stay there. Here I will suggest an easy-to-follow guide to help you write your tourism marketing plan.
Firstly, you should define your objectives. These should be broad-reaching goals your organisation would like to accomplish through a marketing plan. For example, you could attempt to increase the number of tourists who come to your area or the number of dollars each visitor spends in local shops.
Secondly, perform a SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. Strengths and weaknesses are internal factors that could affect your position in the marketplace, such as plentiful natural features or a lack of banquet halls. Opportunities and threats represent external forces that affect your marketing capabilities.
Thirdly, create a community or area profile. Make a master list of the features your area offers including lodging, restaurants, retail shops, attractions, parks, water features and other amenities that will appeal to travelers.
Fourthly, identify your target markets.
Survey your visitors to determine who they are and what they like to do. Ask for demographic information that will help you purchase the appropriate media in the right markets, such as gender, age, income and hometown. Create market segments based on targeted characteristics, for instance, families living in a nearby city who take day trips to your area or retired couples from a neighbouring state who visit your community annually.
Finally, choose marketing objectives for each market segment.
For instance, you could want to increase awareness of day-tripping opportunities in the market segment.
[pause]
Now listen to the recording again.
[pause]
That is the end of Part One. You now have 20 seconds to check your answers.
[pause]
选项
答案
STRENGTHS, WEAKNESSES, OPPORTUNITIES
解析
根据提示信息和上述关键句,判定应填之词是Strengths,Weaknesses,Opportunities。
转载请注明原文地址:https://kaotiyun.com/show/y7Od777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
Whatistheproblem?
Whatarethespeakersmainlydiscussing?
Whoismostlikelythespeaker?
A、 B、 C、 D、 C图片中桥横跨在江面上,人们在船上划桨,由此可以联想到river,water,bridge,boat,people,oar,row等几个单词。(A)选项中的pickup是指接送。人们
Whatisthespeakermainlytalkingabout?
Whatistheproblem?
Whatistheproblem?
Whathappenedinthecompanylastnight?
Whatproductarethespeakersdiscussing?
FortwocandidatesCustomerInvolvementYourcompanyhasdecidedtotrytoincreasecustomerinvolvementintherangeandqualit
随机试题
在微波发信机中,()器将中频已调信号变为微波已调信号。
下列经脉不经过"咽"的是:
下列有关血制品的叙述正确的是
香豆素与碱作用的特点及原因为()
×日,某双苯厂硝基苯精馏塔发生爆炸,造成8人死亡,60人受伤,直接经济损失6908万元,并引发松花江水污染事件。国务院事故及事件调查组认定,该双苯厂“11.13”爆炸事故和松花江水污染事件是一起特大生产安全责任事故和特别重大水污染责任事件。1.爆炸
教师职业的最大特点在于职业角色的多样化,“亲其师,效其行,听其言,信其道”所体现的教师职业角色是()
2012年上半年世界62个主要产钢国和地区粗钢产量76686万吨,同比增长0.88%,按日均计算仅增长0.32%,扣除我国粗钢产量外日均产量同比下降0.5%。下列选项中,2011年6月粗钢产量高于2011年上半年平均水平的是:
①船开了。一个朋友拨着船,缓缓地流到河中间去②朋友说这里是“鸟的天堂”,有许多只鸟在这棵树上做窝,农民不许人捉它们③船在树下泊了片刻,岸上很湿,我们没有上去④只有无数的树根立在地上,像许多根木桩⑤地是湿的,大概涨潮时河水常常冲上岸去。“鸟的
青春期的特点主要包括
人类命运共同体
最新回复
(
0
)