首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Mark is going to talk briefly about______
Mark is going to talk briefly about______
admin
2013-06-25
14
问题
Mark is going to talk briefly about______
T = Tutor
M =Mark
S = Susan
T: OK, everybody, good morning! It’s Mark’s turn to talk to us today, so Mark, I’ll ask you to get straight down to business.
M: Right!
T: Now following on from what we were discussing last week in Susan’s tutorial on approaches to marketing, you were going to give us a quick run down on a new strategy for pricing which is now being used by many large companies known as ’ revenue management’ …before we go on to your actual tutorial paper on Sales Targets. Is that correct?
M: Yeah, OK, well…
T: So what exactly is revenue management?
M: Well, it’s a way of managing your pricing by treating things like airline tickets and hotel rooms rather more as if they were perishable goods.
S: Yeah, I just tried to book a ticket yesterday for Perth and would you believe there are three different prices for the flight?
M: Right! And what was the rationale for that?
S: Well…the travel agent said it depended on when you book and the length of the stay, like it’s cheap if you stay away for a Saturday night, presumably because this isn’t business travel, and even cheaper if you buy a ticket where you can’t get a refund if you have to cancel; in that case the ticket costs about half the price. You wouldn’t think it would make that much difference, would you?
M: Well it does, and that’s basically because the airlines are now treating their seats like a commodity. You see—if you want a seat today, then you pay far more for it than if you want it in three weeks’ time.
S: That seems rather unfair.
M: Well. . .not really…when you think about it, that’s just common sense isn’t it?
S: I suppose so.
T: What this actually means is that in the same row of seats on the same flight you could have three people who have all paid a different price for their tickets.
S: And is this just happening in Australia?
M: No, no it’s the same all over the world. Airlines are able to ’market’ a seat as a perishable product, with different values at different stages of its life.
S: Well like mangoes or apples at the market.
M: Yeah, it’s exactly like that. The fact is that the companies are not actually interested in selling you a cheap flight! They’re interested in selling the seats and flying aeroplanes that are full.
T: Mark, why do you think revenue management has come about?
M: Well, as far as I can see, there are two basic reasons: firstly because the law has been changed to allow the companies to do this. You see in the past they didn’t have the right to keep changing the prices of the tickets, and secondly we now have very powerful computer programs to do the calculations and so the prices can be changed at a moment’s notice.
S: So you mean ten minutes could be critical when you’re buying a plane ticket?
M: Absolutely!
T: That’s right!
M: And I understand we have almost reached the stage where these computer programs that the airlines are using will eventually be available to consumers to find the best deals for their travel plans from their home computer.
S: Heavens! What a thought! So the travel agent could easily become a thing of the past if you could book your airline tickets from home. Are there any other industries using this system, or is it restricted to the airline business?
M: Many of the big hotel groups are doing it now. That’s why the price of a bed in a hoted can also vary so much…depending on when and where you book it.
T: It’s all a bit of a gamble really.
M: Yes, and hire car companies are also using revenue management to set their tariffs, because they are also dealing with a ’commodity’ if you like…so the cost of hiring a car will depend on demand.
T: Well, thank you, Mark, for that overiew…that was well researched. Now let’s get on with your main topic for today…
选项
A、include weekend travel.
B、are booked well in advance.
C、are non-refundable.
D、are for business travel only.
答案
C
解析
转载请注明原文地址:https://kaotiyun.com/show/y8AO777K
本试题收录于:
雅思听力题库雅思(IELTS)分类
0
雅思听力
雅思(IELTS)
相关试题推荐
Thetechniquesnowavailabletolivestockbreederswillcontinuetobe(i)________,butwillprobablybe(ii)________bynewone
ForthosePuritanswhobelievedthat(i)____obligationswereimposedbydivinewill,thecorrectcourseofactionwasnotwithd
WRITINGTASK2Youshouldspendabout40minutesonthistask.Writeaboutthefollowingtopic:Therearesocial,medicalan
Thegovernmentthinksthattheeducationsystemshouldbeuptodate.Followingarealistofthesubjectstaughtinschool.Whi
ReadthepassagebelowandanswerQuestions15-21.CoursesAvailableatNorthCoastCollegeCampusesAgriculture
ReadthepassagebelowandanswerQuestions15-21.CoursesAvailableatNorthCoastCollegeCampusesAgriculture
【1】Whatistotheleftofthelostpropertyoffice?
Davidsaysthathethinksagapyearisunsuitablefor______.Gapyearsarepopularin______.
WhendidJennyarriveattheuniversity?Jenny’saccommodationisnearthecampus,closetothe______.
随机试题
京剧脸谱,是一种具有汉族文化特色的特殊化妆方法。下列选项中,脸谱颜色与其所代表的含义不相对应的是()。
溃疡性结肠炎患者使用免疫抑制剂的指征是
前牙固定桥修复时如缺牙间隙略大于对称牙为了增进美观,桥体设计应
背景资料某机电安装公司在南方某市承包了一个油库改造项目。工程范围包括新增2个3000m2储油罐,对原有部分输油管道进行改造。其中有一种管材该公司没有焊接过,也没有进行过类似材质的管道焊接。整个改造工程6月30日开工,工期120d。中间只允许罐区,
根据所给资料,回答以下问题。2015年以来,某省工业生产增速呈波动回升态势,8月份规模以上工业增加值增长15.0%,比年初增速提高3.3个百分点。1~8月,累计实现增加值12188.4亿元,增长12.6%,较上半年增速提高0.6个百分点,比全国平均增速快
关于存款保险制度,下列说法错误的是:
长臂管辖(权)(long-armjurisdiction)是美国法院在民事诉讼中确定对案件是否拥有管辖权的一项规则。在1945年的国际鞋业公司诉华盛顿州案中,美国联邦最高法院以“最低限度联系”理论为基础,创立了特殊属人管辖权(specificjuris
标准的SQL语言具有数据查询、数据操作、数据定义以及数据控制的功能,那么ALTERTABLE语句实现的功能是______。
在窗体上画一个名称为List1的列表框,为了对列表框中的每个项目都能进行处理,应使用的循环语句为______。
AbstractsI.ABSTRACTSA.Descriptiveabstract—【T1】_____ofworkyoucompletedoryouareproposing【T1】______—Nota(n)【T2】___
最新回复
(
0
)