首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Amtrak (美国铁客运公司) was experiencing a downswing in riders hip (客运量) along the lines comprising its rail system. Of major concern t
Amtrak (美国铁客运公司) was experiencing a downswing in riders hip (客运量) along the lines comprising its rail system. Of major concern t
admin
2017-03-23
160
问题
Amtrak (美国铁客运公司) was experiencing a downswing in riders hip (客运量) along the lines comprising its rail system. Of major concern to Amtrak and its advertising agency DDB Needham, were the long-distance western routes where ridership had been declining significantly.
At one time, trains were the only practical way to cross the vast areas of the west. Trains were fast, very luxurious, and quite convenient compared to other forms of transportation existing at the time. However, times change and the automobile became America’s standard of convenience. Also, air travel had easily established itself as the fastest method of traveling great distances. Therefore, the task for DDB Needham was to encourage consumers to consider other aspects of train travel in order to change their attitudes and increase the likelihood that trains would be considered for travel in the west.
Two portions of the total market were targeted: 1) anxious fliers—those concerned with safety, relaxation, and cleanliness and 2) travel-lovers—those viewing themselves as relaxed, casual, and interested in the travel experience as part of their vacation. The agency then developed a campaign that focused on travel experiences such as freedom, escape, relaxation, and enjoyment of the great western outdoors. It stressed experiences gained by using the trains and portrayed western train trips as wonderful adventures.
Advertisements showed pictures of the beautiful scenery that could be enjoyed along some of the more famous western routes and emphasized the romantic names of some of these trains (Empire Builder, etc. ). These ads were strategically placed among family-oriented TV shows and programs involving nature and America in order to most effectively reach target audiences. Results were impressive. The Empire Builder, which was focused on in one ad, enjoyed a 15 percent increase in profits on its Chicago to Seattle route.
It can be inferred from the passage that the drop in Amtrak ridership was due to the fact that________.
选项
A、trains were not suitable for short distance passenger transportation
B、trains were not the fastest and most convenient form of transportation
C、trains were not as fast and convenient as they used to be
D、trains could not compete with planes in terms of luxury and convenience
答案
B
解析
依据文章第二段第三行内容可以推断出:论方便,要数汽车;论速度,更推飞机。
转载请注明原文地址:https://kaotiyun.com/show/yGLi777K
0
在职申硕(同等学力)英语
相关试题推荐
Woman:WhatdoyouthinkofDr.White’schemistryclass?Man:Nowthere’sateacherwhoknowshersubject!Question:Whatdoesthe
Doyoubelievethatseverepunishmentwoulddeterpotentialcriminalsfromevildoing?Isdeathpenalty(死刑)indispensablecompon
Manystudentsfindtheexperienceofattendinguniversitylecturestobeaconfusingandfrustratingexperience.Thelecturersp
Geneticallymodified(GM)foodstuffsareheretostay.That’snottosaythatfoodproducedbyconventionalagriculturewilldis
Mostpeoplefeeltheneedtomakesureeveryoneinagroupiscomfortablebeforetheystartabusinessmeeting.Thispre-discuss
Mostpeoplefeeltheneedtomakesureeveryoneinagroupiscomfortablebeforetheystartabusinessmeeting.Thispre-discuss
A:Wouldyoumindsendingchampagneandstrawberriestomyroomat1a.m.please?B:______.
Largelyduetotheuniversitytradition,everycollegestudenthereworks______.
Zooshavebecomeanimportantsiteforthepreservationandprotectionofwildliferesources,【C1】______thosespeciesthatareen
A.Itmustbeveryexpensivetogetsuchanicehouse!B.theguywho’ssellingthehousehaslosthisjobC.Itseverythingw
随机试题
设立马尔科姆.波多里奇国家质量奖的目的是什么?
“大家都支持小李当选书记”为假。这句话的真实意思是:
A、风邪B、寒邪C、湿邪D、燥邪E、火邪具有重浊黏滞致病特点的是
A、小肠B、大肠C、膀胱D、胆E、胃与肾脏互为表里的是
甲、乙两人共同在夜间骑摩托车抢夺行人财物。在公安机关查处他们两人的违反治安管理行为时,两人却供出了抢夺的事实,而且能够相互印证,后被提起公诉。下列说法正确的是(),
交警甲和无业人员乙勾结,让乙告知超载司机“只交罚款一半的钱,即可优先通行”;司机交钱后,乙将交钱司机的车号报给甲,由在高速路口执勤的甲放行。二人利用此法共得32万元,乙留下10万元,余款归甲。关于本案的分析,下列哪一选项是错误的?(2014年卷二第21题)
农村集体经济组织投资设立的乡镇企业,其企业财产权属于( )所有。
单因素敏感性分析中,设甲、乙、丙、丁四个不确性因素分别发生5%、10%、10%、15%的变化,使评价指标相应地分别产生10%、15%、25%、25%的变化,则相比而言,最不敏感的因素是()。
关于集权决策优缺点的说法中,正确的有()。
A、 B、 C、 D、 B分析第一套图形,其规律是将前两个图形叠加在一起,去同存异得到第三个图形,所以第二套图形进行叠加后,可以得到B图形,所以正确答案为B。
最新回复
(
0
)