首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketer
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketer
admin
2014-12-31
62
问题
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts.
Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such nebulous(模糊的)terms as "environmentally friendly" and "green" Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. To avoid future trouble, many companies waited for state and federal governments to define terms and provide legal guidelines, which paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly strict laws, setting definitions for terms like "ozone friendly", "biodegradable", and "recycled". According to the state’s court, "California seeks to guard against potentially specious; claims or ecological puffery(吹捧)about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’ s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concern is now part of the mainstream.
What were some early problems with Green advertisements?
选项
A、They were expensive.
B、No one believed them.
C、They were unsuccessful.
D、They were often deceptive.
答案
D
解析
细节题。短文第二段指出consumers realized that some companies madefalse claims and exploited the movement,即很多公司都利用环保运动发布虚假声明。由此可知,早期的绿色广告都具有欺骗性。故选项D正确。
转载请注明原文地址:https://kaotiyun.com/show/yJq7777K
0
大学英语四级
相关试题推荐
A、Itcankeeppeopleinformedaboutweatherchanges.B、Itcanhelppreventpeoplefrombeingnervous.C、Itmightbedifficultto
Americansbelievethatindividualsmustlearnto(1)_______themselvesorrisklosingfreedom.Thismeansachievingbothfinanc
AccordingtorecentUnitedStatesDepartmentofAgriculture(USDA)projections,thecountrywillseeasharpdropinmeatconsumpt
A、HelpingpeopleinAfricalivelonger.B、EducatingthefarmersinKenyatobreedmoreanimals.C、Providingmethodstodealwith
Whenmedal-winningathletesreturnhomefromtheOlympicGames,theirfamemaybeshort-lived,buttheycanlookforwardtoalo
AaronSwartz.thebrilliantyoungsoftwareprogrammerandInternetactivistwhoinspiredaweandreverence(尊敬)fromleadingfigur
Researchonfriendshiphasestablishedanumberoffacts,someinteresting,someevenuseful.Didyouknowthattheaveragestud
Farewell,Libraries?Amazon.com’srecentannouncementthatsalesofe-booksattheonlinemegastorehadovertakensalesofh
TheaveragecollegestudentinAmericaspentanestimated$700ontextbookslastyear.TheNationalAssociationofCollegeStor
随机试题
地方性单纯性甲状腺肿最主要的发病原因是
房地产市场细分依据不正确的是()。
下列阐述中符合FIDIC施工合同条件的是()。
(2020年)根据企业国有资产法律制度的规定,下列各项中,属于企业国有资产产权登记内容的有()。
以下关于前后任注册会计师的说法中,错误的是()。
读北半球某地区的海平面等压线图,完成下列问题。影响乙处的天气系统是______,此时甲处的天气状况是______。
数学课的教学中,要培养学生处理数量问题的技能和有效运用这些技能于生活、学习,工作中的能力。这体现了课程内容的组织需要坚持()。
已知两个线性变换求从z1,z2,z3到x1,x2,x3的线性变换.
在考生文件夹下,先打开“宾馆”数据库,然后创建一个名为test的表单文件,如下图所示。该表单完成如下综合应用:向表单中添加一个标签(Label1)、一个文本框(Text1)和两个命令按钮。标签的标题为“退房日期大于或等于”。
A、 B、 C、 AAboutthreemoremonthsanswershowmuchtimewillittake.Choice(B)answershowhighisthebuildin
最新回复
(
0
)