首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、We pay little attention to ad presentations. B、We don’t know the target customers well. C、We exaggerate the effectiveness of p
A、We pay little attention to ad presentations. B、We don’t know the target customers well. C、We exaggerate the effectiveness of p
admin
2021-08-19
56
问题
If you want to build a successful business then you need to advertise. Some people say that advertising is dead or doesn’t work, which is completely ridiculous.
(20) Advertising is and has always been a proven way to generate leads and sales. It’s a crucial component to marketing and getting more customers if you do it right from the start. It’s like anything you do in life, you need to at least learn what the heck you are doing before you can do it effectively. There are various types of advertising.
As a direct response copywriter I specialize in writing and creating ad campaigns that get people responding. I have seen throughout my career how many businesses fail with their advertising and what they are doing wrong. I have also seen how advertising can make you a massive profit if you do it right.
As I heard from Frank Kern once, "The fastest way to wealth is to turn paid advertising into profit. "
(21) If you are advertising and you’ve never gotten the results you want from your advertising campaigns, then it’s because something in your strategy is flawed. There are numerous reasons why an ad campaign can end up flopping. Not advertising your offer to the right target audience. Poor ad placement. Poor sales copy.
And one of the biggest reasons why your response rates are poor—a crappy headline. Your headline has the power to massively increase response rates to your advertising.
One of the biggest mistakes businesses make when advertising their product or service is not making the most of their headline. Quite often you’ll see a headline that is simply advertising the name of the business. No one is going to respond to that.
It’s also important to note that context and the advertising medium play a role in the kind of headline you write and how effective it is. (22) The headline is your opportunity to make a great first impression to your prospect and is the first chance you have for selling.
Questions 20 to 22 are based on the recording you have just heard.
20. What is the speaker’s attitude towards advertising?
21. What is the possible reason why we advertise but get no results?
22. What does the speaker say about the headline?
选项
A、We pay little attention to ad presentations.
B、We don’t know the target customers well.
C、We exaggerate the effectiveness of products.
D、We make the ads boring and dull.
答案
B
解析
转载请注明原文地址:https://kaotiyun.com/show/yKJ7777K
0
大学英语六级
相关试题推荐
Oneofourexpectationsabouteducationisthatitwillpayoffintermsofupwardmobility.Historically,thecorrelationbetw
Oneofourexpectationsabouteducationisthatitwillpayoffintermsofupwardmobility.Historically,thecorrelationbetw
A、DoubtfulB、Supportive.C、Opposing.D、Neutral.C短文提到,政府机构坚决反对标签提供更多的信息,C的Opposing(反对)与短文的disagreedstrongly一致,故正确。
A、Theymakehimfeelgood.B、Heisindifferenttothem.C、Theyborehimtodeath.D、Heisoverburdened.A女士说:“很多学生带来了他们的朋友,他说感觉受
A、ToprotecttheenvironmentinGhanaB、TogetmoreoilfromtheAllanblackiaplant.C、Togrowmoretreesandearnmoney.D、Tom
A、Assignment.B、Entertainment.C、Summervocation.D、Careerplans.A主旨题。两位说话者一直围绕oralpresentation讨论,这属于他们的学业任务。因此,正确答案为A。
A、Theycaremuchabouthowyouassessthem.B、Theywillneveraskyouwhatyoucareabout.C、Theytakeyourwordsmoreseriously
A、Thereallyneedystudentscan’tgetitandhavetodropout.B、Negotiationsleaveschoolslittleroomforimprovement.C、Stude
Onehundredyearsago,"Colored"wasthetypicalwayofreferringtoAmericansofAfricandescent.Twentyyearslater,itwaspu
A、Womensmoking.B、Advertisingstrategies.C、Cigarettesales.D、Tobaccocontents.A
随机试题
在进行立焊、仰焊时应选择小的焊接电流。()
悬浮式二灰粒料的特点是()。
政府采购通常被称为阳光工程,这说明政府采购具备的功能是()。
对送股的股权登记、增加某股东股数的计算依据是( )。
陈某用自己的轿车作抵押向银行借款40万元,并办理抵押登记手续。陈某驾驶该车出行时,不慎发生交通事故。经鉴定,该车的价值损失了30%。保险公司赔偿了该车损失。下列关于该抵押担保的表述中,正确的有()。
下列属于民事权利公力救济方式的是
结合材料,回答问题:材料11999年3月25日一6月10日,以美国为首的北约以南斯拉夫联盟共和国科索沃省出现“人道主义灾难”为借口,未经联合国授权便以“国际社会”的名义对一个主权国家进行了为期78天的空袭,世人称之为科索沃战争。南联盟最
设无向树T有7片树叶,其余顶点度数均为3,则T中3度顶点有()。
TheMonarchbutterflytravels5,000kmeachyear.Geneticallymodifiedmaizeisn’tpoisonoustothebutterflies.
TheGulfBetweenCollegeStudentsandLibrariansA)Studentsrarelyasklibrariansforhelp,evenwhentheyneedit.Thisis
最新回复
(
0
)