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  3. Critical Successful Factors of CRM Implementations Project Planning Project planning involves of setting project goals, identify

Critical Successful Factors of CRM Implementations Project Planning Project planning involves of setting project goals, identify

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问题 Critical Successful Factors of CRM Implementations
Project Planning
Project planning involves of setting project goals, identifying              【S1】______
high level business requirements, with establishing project teams            【S2】______
and high level project estimates.
Architectural Design
While high level architectural decision is made as
part of the process of choosing a CRM vendor, it remains as a
critical successful factor when integrating CRM with particular
existing information system. Make sure if your CRM plans include             【S3】______
a scalable architecture framework.
Phased Approach
It is important to break your CRM project down into                          【S4】______
manageable pieces by setting up pilot programs and
short-term milestones. If dependent on the IT experience, some               【S5】______
organizations choose the easiest application as the pilot project, while
others implement of a mission-critical application first. The pilot          【S6】______
project can demonstrate the benefits of CRM to motivate with                 【S7】______
all the necessary departments and groups to fully commit to                  【S8】______
the project.
Data Gathering
The start point of data gathering is to focus on the
data that necessary for your business decision making and to                 【S9】______
logically derive other data requirement. Lack of sufficient data will
lead to the failure in one way, while gathering and storing excessive
and necessary data will result from cost overrun and delay of                【S10】______
system deliver.
Organization Commitment
The implementation of a CRM project
involves everyone in the customer relationship chain. The commitment
from all parties is the key to the success of CRM implementation.
The commitment comes from the understanding of the benefits                  【S11】______
of CMR, particularly the specific benefits to related departments. For
example, if the sales force isn’t completely sold on the system’s
benefits, which they may not input the kind of demographic data              【S12】______
that is essential to the program’s success.
【S2】______
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