首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Globalization and exporting activities. B、Different types of overseas markets. C、Different relationships between export and im
A、Globalization and exporting activities. B、Different types of overseas markets. C、Different relationships between export and im
admin
2017-12-31
94
问题
Good morning, everyone. I’m going to give a brief summary of the transition from export marketing to global marketing. Basically, there are three phases in this transition. These are: export marketing, international marketing, and global marketing.
Let’s describe the first phase, which is export marketing. Export marketing has four main characteristics. First, with export marketing there is home-based production and home-based management. Secondly, there is direct selling to the export markets. Next, it’s common to use agents and distributors. Finally, it’s possible that there arc sales centers in overseas markets. Overall, the investment costs are low with export marketing because almost everything, especially production and management, is still centered on the home base.
Now let’s look at the second phase, international marketing. Here I identify three main characteristics. The first is that production has expanded to overseas markets. This is very important. Next, there is local management. This means you have local cost centers, individually responsible for making a profit. Finally, there is much more local employment of staff and management. Altogether, this means there is more investment, so investment with international marketing is high.
Now we come to the third phase, which is global marketing, with at least four main characteristics. The most important is that the brand name, or brand names, are international, like IBM or Coca-Cola. Secondly, the business is established in all major world markets. This means, and this is the third point, that the business has a global identity. Next, the business has cost centers in all major markets. The fourth and final point is that the production is often complex, with parts made and transported all over the world between various centers. An example here is a laptop, where perhaps the chips, the circuit board, the case, the screen, the packaging, the documentation, are all made in different locations around the world. Maybe Singapore, Brazil, Italy or South Africa. The result is that the global marketing phase involves very high levels of investment, higher than the other two phases.
That is a good summary of the stages between export marketing and global marketing. Does anyone have any questions or need clarification on any point?
Question No. 16 What’s the main topic of this talk?
Question No. 17 Which of the following is TRUE with the phase of export marketing?
Question No. 18 What do we know about the phase of international marketing?
Question No. 19 What is the most important characteristic of global marketing?
Question No. 20 Which of the following phases involves the highest levels of investment?
选项
A、Globalization and exporting activities.
B、Different types of overseas markets.
C、Different relationships between export and import.
D、The transition from export marketing to global marketing.
答案
D
解析
转载请注明原文地址:https://kaotiyun.com/show/ySSO777K
本试题收录于:
NAETI高级口译笔试题库外语翻译证书(NAETI)分类
0
NAETI高级口译笔试
外语翻译证书(NAETI)
相关试题推荐
Thenextstepwillbeprocessingtheresultstodeciphermorecluesabouttheattitudes,beliefsanddemographiccharacteristics
Suchgamesareusuallyplayedbehindcloseddoorsorinsecludedplacesduetothefactthatmanychildrenknowsuchactivityis
InDecember,WaymoLLC,theleadingdriverlesscarcompany,broughtouttheworld’sfirstcommercialrobo-taxiservice.Butfor
A、Theaveragedisposableincomeislowerintheregion.B、TheGDPishigherintheregion.C、Thecostsofoperatorsarelowerdu
WhichofthefollowingissospecialincentralNisyros?
A、Ifyouarehungry,you’dbettergotothenearestsupermarket.B、FewAmericanconsumerswouldchoosetogoshoppinginWal-Mar
A、Todisplayrareanimals.B、Topreventrareanimalsfromextinction.C、Toprovideweekendamusementforchildren.D、Toimprove
A、Thelightsshouldbecomingbackonsoon.B、You’llknowthestormhasstartedwhenthelightsgooff.C、Thelightswentoffju
Goodafternoon,folks.Today’sdiscussiontopicis"OnlineShopping".Withonlytwoweekstogo【C1】______,buyingpresentsisa
Inwordformation,theword"______"isdifferentfromtheotherthree.
随机试题
一般金属具有特殊的光泽,良好的导电性和导热性,以及一定的强度和塑性。()
将世界市场划分为西欧市场、东欧市场、北美市场、南美市场、东亚市场、南亚市场、中东市场、非洲市场等,这种国际市场宏观细分标准属于()
A.双合汤B.羌活胜湿汤C.甘姜苓术汤D.四妙丸寒湿腰痛,治宜选方
热因热用适用于()
护理老年病人,哪项错误()。
某股份有限公司经营不善,拟减资100万,关于减资的程序,下列做法错误的是()。
列关于中国古代法制思想和法律制度的说法,哪些是正确的?()
以下活动中属于经济学意义上的投资的是()。
丙公司生产和销售E、F两种产品,每年产销平衡。为了加强产品成本管理,合理确定下年度经营计划和产品销售价格,该公司专门召开总经理办公会进行讨论。相关资料如下:资料一:2019年E产品实际产销量为3680件,生产实际用工为7000小时,实际人工成本为16元/
桑代克曾做过一个实验:被试者被蒙上眼睛后练习画4英寸长的线段。经过3000多次练习,毫无进步。对该实验的结果最适当的解释是()。
最新回复
(
0
)