首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Globalization and exporting activities. B、Different types of overseas markets. C、Different relationships between export and im
A、Globalization and exporting activities. B、Different types of overseas markets. C、Different relationships between export and im
admin
2017-12-31
33
问题
Good morning, everyone. I’m going to give a brief summary of the transition from export marketing to global marketing. Basically, there are three phases in this transition. These are: export marketing, international marketing, and global marketing.
Let’s describe the first phase, which is export marketing. Export marketing has four main characteristics. First, with export marketing there is home-based production and home-based management. Secondly, there is direct selling to the export markets. Next, it’s common to use agents and distributors. Finally, it’s possible that there arc sales centers in overseas markets. Overall, the investment costs are low with export marketing because almost everything, especially production and management, is still centered on the home base.
Now let’s look at the second phase, international marketing. Here I identify three main characteristics. The first is that production has expanded to overseas markets. This is very important. Next, there is local management. This means you have local cost centers, individually responsible for making a profit. Finally, there is much more local employment of staff and management. Altogether, this means there is more investment, so investment with international marketing is high.
Now we come to the third phase, which is global marketing, with at least four main characteristics. The most important is that the brand name, or brand names, are international, like IBM or Coca-Cola. Secondly, the business is established in all major world markets. This means, and this is the third point, that the business has a global identity. Next, the business has cost centers in all major markets. The fourth and final point is that the production is often complex, with parts made and transported all over the world between various centers. An example here is a laptop, where perhaps the chips, the circuit board, the case, the screen, the packaging, the documentation, are all made in different locations around the world. Maybe Singapore, Brazil, Italy or South Africa. The result is that the global marketing phase involves very high levels of investment, higher than the other two phases.
That is a good summary of the stages between export marketing and global marketing. Does anyone have any questions or need clarification on any point?
Question No. 16 What’s the main topic of this talk?
Question No. 17 Which of the following is TRUE with the phase of export marketing?
Question No. 18 What do we know about the phase of international marketing?
Question No. 19 What is the most important characteristic of global marketing?
Question No. 20 Which of the following phases involves the highest levels of investment?
选项
A、Globalization and exporting activities.
B、Different types of overseas markets.
C、Different relationships between export and import.
D、The transition from export marketing to global marketing.
答案
D
解析
转载请注明原文地址:https://kaotiyun.com/show/ySSO777K
本试题收录于:
NAETI高级口译笔试题库外语翻译证书(NAETI)分类
0
NAETI高级口译笔试
外语翻译证书(NAETI)
相关试题推荐
ThinkTwice:It’sAllRightAlegendaryfigureinmusichistory,Dylan,bornin1941,is【C1】________oneofthemostinfluent
ThinkTwice:It’sAllRightAlegendaryfigureinmusichistory,Dylan,bornin1941,is【C1】________oneofthemostinfluent
Thesecondlittlepigwasunlucky.Hebuilthishousefromsticks.Itwasblownawaybyahuffing,puffingwolf,whichpromptly
Byandlarge,governmentsofallpersuasions,ofallpoliticalpersuasionsinAustraliahavebeenreducingproportionatelythea
TheFederalReserveBankofNewYorkisnearcollapse,foritfailedtopaybackbailoutcash.
Whyarewarriorscapableofworkingtogether,althoughtheylikefightingwitheachother?
ChinesepeoplehaveshownevidentinterestinAfricanproducts.
A、Theyaresocialworkers.B、Theyareinthemedicalprofession.C、Theyarecoalminers.D、Theyarewriters.C
Ingeneral,oursocietyisbecomingoneofgiantenterprisesdirectedbyabureaucraticmanagementinwhichmanbecomesasmall,
A、Heisoutofworknow.B、Heisworriedaboutunemployment.C、Heisplanningonnextyear.D、Heisthinkingoffurthereducatio
随机试题
2009年11月1日,甲向乙借款10万元,并用自己的一辆汽车抵押,但没有办理抵押登记。2009年11月3日、5日,甲分别向丙、丁借款10万元,同样以该汽车抵押,并分别于11月7日、8日办理了抵押登记。2009年11月15日,甲向戊借款10万元,也用该汽车抵
《汉堡规则》规定对由于火灾造成的损失,采取()
男性,40岁,风湿性心脏病史10年。近一年常有发作性夜间呼吸困难,被迫坐起、出汗、咳嗽,血压140/60mmHg,双肺有水泡音及少量哮鸣音,心脏听诊A:MDM3/6,L2.3EDM3/6向右颈部传导,胸片见心影扩大,最可能的诊断是
女,28岁,诉妊娠4+月,昨搬重物后,腰酸,下坠感,今上午下腹始有阵痛,持续加重,半小时前阴道有流液,量较多,湿透内裤,急诊来院
患者,男性,58岁。因糖尿病酮症酸中毒急诊入院,急诊室已给予输液、吸氧,现准备用平车送病房,护送途中护士应注意
在配管配线工程中,导线的连接方法很多,一般有()。
2014年6月底,我国某商业银行资产负债表中的主要数据是:资产总额1720亿元,负债总额1650亿元,普通股30亿元,优先股7亿元,盈余公积5亿元,资本公积10亿元,未分配利润10亿元,一般风险准备8亿元,风险加权资产总额为1400亿元。2014年下半年,
从1、2、3、4、5、6中任取四个不重复的数字组成四位奇数,规定从千位数到十位数的数字必须从小到大排列,问有几个数符合条件?
(上海财大2013)仔细阅读下列材料,并回答相关问题,材料1:美联储的量化宽松政策自2008年11月至今,美联储为缓解次贷危机对实体经济的不利影响,共实施了三轮量化宽松货币政策,以下为主要内容:2008年9月,雷曼兄弟倒闭时,美国银行体制
A、1.B、2.C、3.D、4B第1则新闻开始就说:“英国警方说,又一个涉嫌与星期四伦敦交通系统未遂炸弹袭击案有关的男人被捕。”可见一共抓了两个人,故B正确。数字题,需要明白短文中相关数字的含义,然后根据问题来作答。
最新回复
(
0
)