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  3. Coffee The producers of instant coffee found their product strongly resisted in the market places despite their obvious advantag

Coffee The producers of instant coffee found their product strongly resisted in the market places despite their obvious advantag

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问题 Coffee
The producers of instant coffee found their product strongly resisted in the market places despite their obvious advantages. Furthermore, the advertising expenditure for instant coffee was far greater than that for regular coffee. Efforts were(51) to find the cause of the consumers’ seemingly unreasonable(52) to the product. The reason given by most people was(53) for the taste. The producers suspected that there might be(54) reasons, however. This was confirmed by one of motivation research’s classic studies, one often cited in the trade. Mason Haire, of the University of California,(55) two shopping lists that were identical except for one item. There were six items common to both lists: hamburger, carrots (胡萝卜), baking power, bread, canned peaches and potatoes,(56) the brands or amounts specified. The seventh item, in the fifth(57) both lists, read "1 lb. Maxwell House coffee" on one list and "Nescafe instant coffee" on the(58). one list was given to each person in a group of fifty(59), and the other list to those in an other group of the same(60). the women were asked to study their lists and then to describe as far as they could, the kind of woman ("personality and character")(61) would draw up that shopping list.(62) half of those who had received the list including instant coffee described a housewife who was laze and a poor planner.(63), only one woman in the other group described the housewife, who had(64) regular coffee on her list, as lazy; only six of that group suggest ed that she was a poor lanner.. eight women felt that the instant-coffee user was probably not a good wife! No one in the other group(65) such a conclusion about the housewife who intended to buy regular coffee.
选项 A、resistance
B、persistence
C、insistence
D、assistance
答案A
解析 本题要求填一个名词，需要用同源词复现的技巧来解答此题。上文提到速溶咖啡受到强烈抵制，用的是动词resist，这里用它的名词形式，故选 resistance，后面跟to。其他词都没有表现也反感的意思来。persistence“坚持不懈，持续”；insistence“坚持，坚决主张”；assistance“帮助，协助”。
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