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  3. It’s supposed to be the biggest, busiest day of the year for online shopping—and as the amount we spend online grows each year,

It’s supposed to be the biggest, busiest day of the year for online shopping—and as the amount we spend online grows each year,

admin2013-10-11  78
问题     It’s supposed to be the biggest, busiest day of the year for online shopping—and as the amount we spend online grows each year, then Christmas should bring a new record. I’m spending the day in Play, corn’s giant warehouse where they’re madly packaging up DVDs, books, games consoles and other presents which will then be dispatched across the UK.
    In past years I’ve visited similar giant sheds run by Amazon and Argos, and have come away with the impression that online shopping has become the way most people now deal with Christmas. But that turns out to be wrong—what’s surprising is not how much online shopping there is but how little. The latest figures from the Office of National Statistics show that just 3.9% of retail sales now take place online.
    There’s no doubt that online shopping is growing—though there was a bit of a hiccup last year—and is particularly popular at Christmas. So last December its share of retail sales was 3.7% compared with just 2. 8% in the summer. But it’s still very much a minority sport. Take Play, com, which says it is the UK’s second biggest online retailer. Its annual turnover is ￡ 450m, which makes it a respectable business—but when you look at Tesco’s UK turnover for 2008 of ￡ 35 bn they are still just a minnow.
    A decade ago, as online retailing began to take off there were all sorts of outlandish predictions of how rapidly it would grow—if you believed some pundits, the high streets would be left deserted as we all retreated to our computers to do our shopping.
    Some early experiments showed that it was not going to be that easy—remember Boo. com or America’s Webvan? But others learned from those disasters and continued to grow, though even Amazon’s profits look puny when compared with those churned out by Tesco.     What we’ve found is that while the Internet is now the natural place for shoppers to look for books, DVDs, or gadgets, the high street remains the popular choice for a lot of other goods. Some households may choose to get their groceries online or look for designer clothes—but most food and fashion shopping still takes place in the real world.
    Why people choose to brave the cold and the crowds to buy presents on the high street is something of a mystery—but maybe that annual ritual of endless queues, sharp elbows and slade ringing in your ears, is still more attractive than just clicking your way through your Christmas shopping.
The most appropriate title for the passage is
选项 A、Online Shopping at Christmas.
B、The Prospect of Christmas Online Shopping.
C、Online Shopping vs Traditional Shopping.
D、Christmas Shopping: Online vs High Street.
答案D
解析 主旨题。本文开篇提到自己对圣诞节网购的期待，认为圣诞节网购一定很火爆。第二段话锋一转指出自己估计错误。第三段分析原因，指出网购营业额所占比重还是很少。第四段和第五段用专家们曾经对网购的错误预测重申观点，之后得出结论，指出人们还是喜欢去商场买东西。末段分析人们喜欢亲自购物的可能原因。本文多次提到Christmas，可见这里是围绕圣诞购物而言，从网购情况引出人们去商场购物，而购物的地点是作者在未段提到的high street，D涵盖了这几方面的内容．故为主旨。
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