首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
It would be all too easy to say that Facebook’s market meltdown is coming to an end. After all, Mark Zuckerberg’s social network
It would be all too easy to say that Facebook’s market meltdown is coming to an end. After all, Mark Zuckerberg’s social network
admin
2019-08-17
12
问题
It would be all too easy to say that Facebook’s market meltdown is coming to an end. After all, Mark Zuckerberg’s social network burned as much as $50 billion of shareholders’ wealth in just a couple months. As shocking as this utter failure may be to the nearly 1 billion faithful Facebook users around the world. It’s no surprise to anyone who read the initial public offering (IPO) prospectus. Worse still, all the crises that emerged when the company debuted—overpriced shares, poor corporate governance, huge challenges to the core business, and a damaged brand—remain today. Facebook looks like a prime example of what Wall Street calls a falling knife—that is, one that can cost investors their fingers if they try to catch it.
To justify a stock price close to the lower end of the project range in the IPO, say $28 a share, Facebook’s future growth would have needed to match that of Google seven years earlier. That would have required increasing revenue by some 80 percent annually and maintaining high profit margins all the while.
But in the first half of 2012, Facebook reported revenue of $2. 24 billion, up 38 percent from the same period in 2011. At the same time, the company’s costs surged to $2. 6 billion in the six-month period.
This so-so performance reflects
the Achilles’ heel
of Facebook’s business model, which the company clearly stated in a list of risk factors associated with its IPO: it hasn’t yet figured out how to advertise effectively on mobile devices. The number of Facebook users accessing the site on their phones surged by 67 percent to 543 million in the last quarter, or more than half its customer base.
Numbers are only part of the problem. The mounting pile of failure creates a negative feedback loop that threatens Facebook’s future in other ways. Indeed, the more Facebook’s disappointment in the market is cataloged, the worse Facebook’s image becomes. Not only does that threaten to rub off on users, it’s bad for recruitment and retention of talented hackers, who are the lifeblood of Zuckerberg’s creation.
Yet the brilliant CEO can ignore the sadness and complaints of his shareholders thanks to the super-voting stock he holds. This arrangement also was fully disclosed at the time of the offering, It’s a pity so few investors apparently bothered to do their homework.
What’s the meaning of "the Achilles’ heel" in Paragraph 4?
选项
A、A fatal flaw.
B、A hard problem.
C、A bad performance.
D、An undoubted truth.
答案
A
解析
词义理解题。根据the Achilles’ heel定位到第四段首句,其中which引导的定语从句修饰the Achilles’ heel of Facebook’s business model。逗号之后的句子讲到,该公司明确指出它还没有解决怎样在移动设备上进行有效广告宣传的问题。由此可知,脸书的商业模式存在缺陷、弱点,A项表述正确,故为答案。the Achilles’ heel是英语俚语,意为“致命弱点”。
转载请注明原文地址:https://kaotiyun.com/show/yjra777K
本试题收录于:
翻译硕士(翻译硕士英语)题库专业硕士分类
0
翻译硕士(翻译硕士英语)
专业硕士
相关试题推荐
请简要说明画线词2005年上映的,由导演阚卫平携手著名演员何冰、罗海琼、郭达等拍摄而成的电视剧《大宋提刑官》,在国内大获成功。该剧的主人公因著有《洗冤集录》一书而名垂千古。《洗冤集录》曾先后被译成法、英、荷等多种文字。
GoogleMaps团队高兴地宣布,他们终于得到了英国安全部门的许可,街景小车终于允许开过著名的唐宁街10号,并且该街景也已经上线。
SouthCarolina’smineralresourcesareabundant,butnotallofthemcanbelucrativelymined.
Gotmilk?Ifyoudo,takeamomenttoponderthetrueoddnessofbeingabletodrinkmilkafteryou’reababy.Nootherspeci
Fortheexecutiveproducerofanetworknightlynewsprogramme,theworkdayoftenbeginsatmidnightasminedidduringsevenye
Americanethnocentricity,whilemanifestingeneralattitudestowardothersis,ofcourse,temperedsomewhatbytheveryheterog
Foramanwhowantstheworldtoslowdown,CarlHonore’smomentofclaritycamein,ofallplaces,anairport.TheCanadianjo
AtHarvardUniversity’smostrecentCommencementCeremony,femalePresidentDrewFausthadanimportantreminderforstaffands
Thejudgeruledthattheevidencewasinadmissibleonthegroundsthatitwas______totheissueathand.
Theothercauseofunemploymentisdeepinthemodernstructureofthewelfarestate.Thisplacesontheemployerasubstantial
随机试题
DXC所交换的是由多路信号构成的群信号,基本上保持()连接。
FDDI标准的环路最大长度为_______。
透视检查的优点不包括
下列各物质的化学键中,只存在σ键的是()。
在下列净现值与折现率关系的描述中,正确的是()。
读世界大洲、大洋分布图(图4),回答问题。 图中字母“P”表示的纬线是____。
A.血管损伤B.神经损伤C.骨折延迟愈合D.骨筋膜室综合征胫骨下1/3骨折易导致
有某数据库系统在运行过程中发生了系统故障,发生故障时正在运行事务t1和t2。进行故障恢复时,在日志文件中发现有t1的事务开始记录而没有结束记录,有t2的开始记录和结束记录,但t2对数据库的修改还没有写到数据库中,从检查点开始正向扫描日志文件______。
A、 B、 C、 C
"Equalpayforequalwork"isaphraseusedbytheAmericanwomenwhofeelthattheyareunfairlytreatedbysociety.Theysayi
最新回复
(
0
)