首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The traditional distinction between products that satisfy needs and those that satisfy wants is no longer adequate to describe c
The traditional distinction between products that satisfy needs and those that satisfy wants is no longer adequate to describe c
admin
2015-11-16
43
问题
The traditional distinction between products that satisfy needs and those that satisfy wants is no longer adequate to describe classes of products. In today’s prosperous societies, the distinction has become blurred because so many wants have been turned into needs. A writer, for instance, can work with paper and pencils. These are legitimate needs for the task. But the work can be done more quickly and efficiently with a word processor. Thus a computer is soon viewed as a need rather than a want.
In the field of marketing, consumer goods are classed according to the way in which they are purchased. The two main categories are convenience goods and shopping goods. Two lesser types are specialty goods and unsought goods. It must be emphasized that all of these types are based on the way shoppers think about products, not on the nature of the products themselves. What is regarded as a convenience item in France(wine, for example)should be a specialty goods in the United States.
People do not spend a great deal of time shopping for such convenience items as groceries, newspapers, toothpaste, razor blades, aspirin, and candy. The buying of convenience goods may be done routinely, as some families buy groceries once a week. Such regularly purchased items are called staples. Sometimes convenience products are bought on impulse: someone has a sudden desire for an ice cream sundae on a hot day. Or they may be purchased as emergency items.
Shopping goods are items for which customers search. They compare prices, quality, and styles, and may visit a number of stores before making a decision. Buying an automobile is often done this way.
Shopping goods fall into two classes; those that are perceived as basically the same and those that are regarded as different. Items that are looked upon as basically the same include such things as home appliances, television sets, and automobiles. Having decided on the model desired, the customer is primarily interested in getting the item at the most favorable price. Items regarded as inherently different include clothing, furniture, and dishes. Quality, style and fashion will either take precedence over price, or they will not matter at all.
Specialty goods have characteristics that impel customers to make special efforts to find them. Price may be no consideration at all. Specialty goods can include almost any kind of product. Normally, specialty goods have a brand name or other distinguishing characteristics.
Unsought goods are items a consumer does not necessarily want or need or may not even know about. Promotion or advertising brings such goods to consumer’s attention. The product could be something new on the market as the Sony Walkman once was or it may be a fairly standard service, such as life insurance, for which most people will usually not bother shopping.
The example of wine is used to illustrate that______.
选项
A、goods are categorized differently in different countries
B、the types of the product lie on the people rather than its nature
C、Frenchmen often drink it but Americans sometimes do
D、a product may belong to many types
答案
B
解析
由题干关键词wine定位至第二段第四句。该句提到,这里必须强调的是所有种类的商品是基于顾客对商品的看法,而非商品本身的特点。接下来,就以wine为例加以说明,因此B)“产品类型取决于人,而不是产品的本质”为最佳答案。
转载请注明原文地址:https://kaotiyun.com/show/ylQ7777K
0
大学英语六级
相关试题推荐
A、Redesigningsomethingthathasbeenpublished.B、Downloadingsomethingforpersonaluse.C、Printingsomethingthatiscovered
A、Nervous.B、Overworked.C、Satisfied.D、Delighted.B对话开头女士说她一整天都很忙,她不得不加班工作。由此可知,女士感觉今天劳累极了。
Scientistsfearrisingenergybillsmayleadtoanincreaseinobesityafterdiscoveringalinkbetweenpoorly-heatedhomesand
A、Dogscansavepeople’slives.B、Dogscandistinguishdifferentsmells.C、Dogscanlearnhuman’sintentiontointeract.D、Dogs
A、Theygetdiseases.B、Theyshedleaves.C、Theybecomewithered.D、Theygrowbetter.D女士说可能植物喜欢衣服上污浊的养分,它们反而比用干净的水浇灌时长得更好了。由此推断,
ABritishstudyhasfoundthatBvitaminscanreducebrainshrinkageinolderpeoplewithmildmemoryloss.It【B1】______thatBv
A、TherelationshipbetweensleepandweightB、Thequestionofchickenortheeggs.C、Thedifficultyofpersuadingkidstolosep
TheAmericaneconomicsystemisorganizedaroundabasicallyprivate【B1】______.It’smarket-orientedeconomyinwhichconsumersde
A、Healreadyknowsalotaboutpainting.B、Hehopestobecomeapaintersomeday.C、He’snotveryfamiliarwithpainting.D、Heh
Whenitcomestotheslowingeconomy,EllenSperoisn’tbitinghernailsjustyet.Butthe47-year-oldmanicuristisn’tcutting,
随机试题
更年期综合征的主要症状不包括
一严重脑出血病人,急性期间出现呕吐咖啡色胃内容物,应考虑
下列哪些选项中的甲属于犯罪未遂?(2014年试卷二第54题)
投标保证金有效期应当超出投标有效期( )天。
企业对某项固定资产计提减值准备,体现了()信息质量要求。
我国古典文学中一部最杰出的讽刺小说是()。
材料:下面是某教师关于“中国的疆域”一课的教学片段。教师出示谜语:“蓝色星球浮太空,一只雄鸡在其中,南北两分它在北,东西二分它居东,头指世界最大洋,尾靠全球最大陆。”谜底是一地理现象。学生猜测:中国的地理位置。教师:从谜语中你能得到关于中国地理位置
学术诚信
Thewriter’sgeneralattitudetowardstheworldisthat______.Whydowebuildcommonmarketsandjointinstitutions?
Thebigidentity-theftbustlastweekwasjustatasteofwhat’stocome.Here’showtoprotectyourgoodname.HERE’STHES
最新回复
(
0
)