首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read the report below about a talk on Customer Relationship Marketing(CRM). Are sentences 16-22 on the opposite page ’Right’ or
Read the report below about a talk on Customer Relationship Marketing(CRM). Are sentences 16-22 on the opposite page ’Right’ or
admin
2013-03-17
75
问题
Read the report below about a talk on Customer Relationship Marketing(CRM).
Are sentences 16-22 on the opposite page ’Right’ or ’Wrong’? If there is not enough information to answer ’Right’ or ’Wrong’, choose ’Doesn’t say’.
For each sentence(16-22), mark one letter(A, B or C)on your Answer Sheet.
CRM - Marketing in the 21st century
With over 1,000 published newspaper articles, three successful books and his current job as Chairman of his own marketing consultancy, Swan Partners, Richard Swan is well qualified to lecture on marketing. At the industry’s recent annual conference, he focused his talk on Customer Relationship Marketing(CRM).
According to Swan, existing customers are between three and eight times more likely to buy than a non-customer with the same profile, so increasing customer loyalty is important: if you record the measurements of someone’s jeans, next time you can offer them a pair that fit exactly; note which hotel guests
ask for ice in their drinks and produce it next time they visit. Although it is essential for effective CRM to record customer information on a good computer database, the real skill is in interpreting what your customers tell you and knowing what promises they think you have made.
Swan believes that success requires an equal mix of market research, delivering what the customer expects, finding any weak areas in the system and asking customers for their after-sales opinions and suggestions. ’But,’ he warns, ’approach CRM with care. If you can’t measure customer response, then it’s better to keep to more traditional marketing methods.’
Having the right technology is the most important component of successful CRM.
选项
A、Right
B、Wrong
C、Doesn’t say
答案
B
解析
转载请注明原文地址:https://kaotiyun.com/show/yubO777K
本试题收录于:
BEC初级阅读题库BEC商务英语分类
0
BEC初级阅读
BEC商务英语
相关试题推荐
Readthisreportaboutthelimitedcompany.Inmostofthelines34—35thereisoneextraword.Itiseithergrammaticallyincor
ReadthearticleaboutPeopleExpress.Choosethebestwordtofilleachblank,fromA,B,CorD.Foreachquestion19—33mark
Readthearticlebelowaboutinventory.Forquestions13-18,markoneletter(A,B,CorD)onyourAnswerSheetfortheanswer
Readthearticlebelowabout"ChinaEntersCyberspace"andthequestions.Foreachquestion13—18,markoneletter(A,B,Cor
Lookatthestatementandthecompanybook’sdescriptionbelow.Whichdiscription(A,B,CorD)doeseachstatement1—7referto?
CustomerContactWhichofthefollowingisthemostimportantwayofkeepingintouchwithyourcustomers:telephone,email,
Fromwhichplatformdoesthetrainleave?Whendidthecustomerexpecttoreceivethecomponents?
•Lookatthenotesaboutapublisher’splansforpromotionthisautumn.•Someinformationismissing.•Youwillhearpartof
•ReadpartofaletteryourbosshasreceivedfromMrsJenkins,aconferenceorganizer.Iamwritingtoaskifyouwouldatten
随机试题
病变主要在颞叶内侧或额叶眶面的脑炎常见于感染了:()
设B是3阶非零矩阵,已知B的每一列都是方程组的解,则t等于()。
根据决策对象的不同,项目决策可分为()。
有人概括发达国家的城市化过程,认为它们出现各种现象的正确顺序是()。
会计电算化可以提高会计核算的水平和质量。()
北京某酒厂(增值税一般纳税人),主要生产粮食白酒和啤酒。2008年5月“主营业务收入”账户反映销售粮食白酒50000斤,取得不含税销售额105000元。在“其他业务收入”账户反映收取粮食白酒品牌使用费4680元;“其他应付款”账户反映本月销售粮食白酒收取包
唐代的刺绣针法和珍珠绣盛极一时。()
下列哪个能正确表示Java语言的一个double型常量?()
A、 B、 C、 D、 C所给出的图片展现的是雨伞撑开放在地上的情景。由此我们可以联想到umbrellasopen,dry,onthefloor等表达形式。根据选项(B)的表述,虽然从图片来看是为了晾干雨
CanWeLiveWithoutOurMobiles?Areyouamobilephoneaddict?HELLO.MynameisDamianandI’mamobile-phoneaddict.
最新回复
(
0
)