首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read the report below about a talk on Customer Relationship Marketing(CRM). Are sentences 16-22 on the opposite page ’Right’ or
Read the report below about a talk on Customer Relationship Marketing(CRM). Are sentences 16-22 on the opposite page ’Right’ or
admin
2013-03-17
69
问题
Read the report below about a talk on Customer Relationship Marketing(CRM).
Are sentences 16-22 on the opposite page ’Right’ or ’Wrong’? If there is not enough information to answer ’Right’ or ’Wrong’, choose ’Doesn’t say’.
For each sentence(16-22), mark one letter(A, B or C)on your Answer Sheet.
CRM - Marketing in the 21st century
With over 1,000 published newspaper articles, three successful books and his current job as Chairman of his own marketing consultancy, Swan Partners, Richard Swan is well qualified to lecture on marketing. At the industry’s recent annual conference, he focused his talk on Customer Relationship Marketing(CRM).
According to Swan, existing customers are between three and eight times more likely to buy than a non-customer with the same profile, so increasing customer loyalty is important: if you record the measurements of someone’s jeans, next time you can offer them a pair that fit exactly; note which hotel guests
ask for ice in their drinks and produce it next time they visit. Although it is essential for effective CRM to record customer information on a good computer database, the real skill is in interpreting what your customers tell you and knowing what promises they think you have made.
Swan believes that success requires an equal mix of market research, delivering what the customer expects, finding any weak areas in the system and asking customers for their after-sales opinions and suggestions. ’But,’ he warns, ’approach CRM with care. If you can’t measure customer response, then it’s better to keep to more traditional marketing methods.’
Having the right technology is the most important component of successful CRM.
选项
A、Right
B、Wrong
C、Doesn’t say
答案
B
解析
转载请注明原文地址:https://kaotiyun.com/show/yubO777K
本试题收录于:
BEC初级阅读题库BEC商务英语分类
0
BEC初级阅读
BEC商务英语
相关试题推荐
Readthisreportaboutthelimitedcompany.Inmostofthelines34—35thereisoneextraword.Itiseithergrammaticallyincor
Readthisreportaboutthelimitedcompany.Inmostofthelines34—35thereisoneextraword.Itiseithergrammaticallyincor
ReadthearticleaboutPeopleExpress.Choosethebestwordtofilleachblank,fromA,B,CorD.Foreachquestion19—33mark
Readthearticlebelowaboutinventory.Forquestions13-18,markoneletter(A,B,CorD)onyourAnswerSheetfortheanswer
Readthearticlebelowabout"ChinaEntersCyberspace"andthequestions.Foreachquestion13—18,markoneletter(A,B,Cor
Readthearticleaboutinterviewbelow.Choosethebestsentencetofillineachofthegaps.Foreachgap8—12,markoneletter
Lookatthestatementsandthecompanynewsreportsbelow.Whichnewsreport(A,B,CorD)doeseachstatement1—7referto?Fo
Whatinterestratedidtheman’sinvestmentreceivethisyear?Whattimedoesthemanexpecttoarriveatthemeeting?
JustineisparticularlypleasedaboutthecompanyWhichexpensesdotheywanttoreduce?
•Lookatthenotesaboutapublisher’splansforpromotionthisautumn.•Someinformationismissing.•Youwillhearpartof
随机试题
给定程序MODI1.C中函数fun的功能是:为一个偶数寻找两个素数,这两个素数之和等于该偶数,并将这两个素数通过形参指针传回主函数。请改正函数fun中指定部位的错误,使它能得出正确的结果。注意:不要改动main函数,不得增行或删行,也不得更改程序
发动机的总体构造包括哪几个部分?
长期负债与营运资金比率可以用来衡量公司的()
某患者,男,55岁,农民。反复发作性腹痛、腹泻2年余,发作时每天大便4~5次,有黏液,伴全身轻度乏力、失眠。查体:轻度贫血貌,左下腹可扪及条索状物。大便镜检:红细胞3~5/HP,白细胞25~30/HP。该患者最可能的诊断是()
可摘局部义齿前牙排列时注意对称美的各个因素中,应首先以下列哪项为重要依据
健康成年男性静息状态下,心输出量约为
下列关于“大医精诚”,表述错误的是
设备承包商对项目管理的主要任务包括()。
下列属于计算输入设备的有()。
基金托管费是指从基金资产中扣除的用于支付销售机构佣金以及基金管理人的基金营销广告费、促销活动费、持有人服务费等方面的费用。()
最新回复
(
0
)