首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Newspapers are becoming more balanced businesses, with a healthier mix of revenues from readers and advertisers. American papers
Newspapers are becoming more balanced businesses, with a healthier mix of revenues from readers and advertisers. American papers
admin
2015-07-13
47
问题
Newspapers are becoming more balanced businesses, with a healthier mix of revenues from readers and advertisers. American papers have long been highly unusual in their reliance on ads. Fully 87% of their revenues came from advertising in 2008, according to the OECD.In Japan the proportion is 35%. Not surprisingly, Japanese newspapers are much more stable.
The whirlwind that swept through newsrooms harmed everybody, but much of the damage has been concentrated in areas where newspapers are least distinctive. Car and film reviewers have gone. So have science and general business reporters. Foreign bureaus have been savagely pruned. Newspapers are less complete as a result. But completeness is no longer a virtue in the newspaper business. Just look at the fate of Otis Chandler’s creation.
Thanks to family connections, Chandler ended up in control of the Los Angeles Times in 1960. The paper he inherited was parochial and conservative, reflecting the city it served. Chandler abandoned the anti-union dogma and set about building a west-coast rival to the New York Times. His paper was heavy on foreign news and serious, objective reporting. The result was hugely impressive—but not, as it turned out, suited to the internet era. In the past few years the paper has suffered repeated staff cuts. In 2007 it was acquired by a property magnate and in 2008 filed for bankruptcy protection.
The problem with such newspapers is that, although they do much that is excellent, they do little that is distinctive enough for people to pay for it. The Los Angeles Times’ foreign reporting is extremely good. But it is hard to argue that it is better than the stuff supplied by the New York Times or foreign papers. Similarly, it has never been clear why each major newspaper needs its own car reviewer: a Corolla is a Corolla, whether it is driven in Albuquerque or Atlanta, Papers should concentrate on what they do best, which means, in many cases, local news and sport. If the rest is bought in from wire services or national organizations, readers are unlikely to complain—as long as there is enough competition between those larger providers to keep up standards. Specialization generally means higher quality.
It is grim to forecast still more writers losing their jobs. But whether newspapers are thrown onto doorsteps or distributed digitally, they need to deliver something that is distinctive. New technologies like Apple’s iPad only make this more true. The mere acquisition of a smooth block of metal and glass does not magically persuade people that they should start paying for news. They will pay for news if they think it has value. Newspapers need to focus relentlessly on that.
From Paragraph 1 we learn that American newspapers _____.
选项
A、are balanced businesses now
B、are more stable than Japanese ones
C、get most revenues from readers
D、have been heavily relying on ads
答案
D
解析
事实细节题。第一段提到美国报业的现状,指出其正在成为more balanced businesses,但是还是严重依赖广告收入,不如日本报业稳定,所以正确答案应为D项。
转载请注明原文地址:https://kaotiyun.com/show/yv74777K
0
考研英语一
相关试题推荐
Educationisoneofthekeywordsofourtime.Aman,withoutaneducation,manyofusbelieve,isanunfortunatevictimofunfo
Itremainstobeseenwhetherthereservesofrawmaterialsintheyear2000willbesufficienttosupplyaworldeconomywhich
Wow!Womennowmakeup57percentofuniversityentrants,andtheyoutnumbermenineverysubject—includingmathsandenginee
Toillustratetheobstaclesthatparentsunconsciouslyplaceintheirchildren’seducationalpath,I’lltellyoualittlestory:
Lettingitoutmaybebadforyouremotionalhealth.Manypeopleassumethatsharingfeelingsopenlyandoftenisapositiveide
Paperisdifferentfromotherwasteproducebecauseitcomesfromasustainableresource:trees.【C1】______themineralsandoilu
Oneofthemosteminentofpsychologists,ClarkHull,claimedthattheessenceofreasoningliesintheputtingtogetheroftwo
Alleducationspringsfromsomeimageofthefuture.(46)Iftheimageofthefutureheldbyasocietyisgrosslyinaccurate,its
Alleducationspringsfromsomeimageofthefuture.(46)Iftheimageofthefutureheldbyasocietyisgrosslyinaccurate,its
Youaregoingtoreadalistofheadingsandatextabouttherelationshipbetweenwomenandbusiness.Choosethemostsuitable
随机试题
男性,46岁,排便后肛门处剧烈疼痛。肛门检查可见一紫红色椭圆形肿块,触痛明显,该病人可能的诊断为【】
母猪感染猪细小病毒引起流产的胎次主要是
损失补偿应该以保险责任范围内的损失发生为前提,即有损失发生则有损失补偿,无损失则无补偿。损失补偿金额不受到()的限制。
下列各选项中,( )不是承担违约责任的条件。
甲签发一张汇票给乙,汇票上记载收款人乙、保证人丙等事项。乙将该汇票背书转让给丁,丁又将该汇票背书转让给戊。戊在法定期限内向付款人请求付款时,未获付款。根据票据法律制度的规定,下列各项中,应当承担该汇票债务责任的有()。
________“两江新区”于2010年6月18日挂牌成立,这是继上海浦东新区、天津滨海新区之后,我国第三个国家级新区,内陆唯一国家级新区,将重点探索内陆开放新模式,培育西部地区科学发展新的增长段。
某人做关于跳蚤的听力实验,把跳蚤放在玻璃瓶里,大叫:“跳、跳、跳!”跳蚤跳得很高。然后切去双腿,再叫“跳、跳、跳!”跳蚤再也不跳了。于是他在实验报告中写道:“跳蚤切去双腿后,失去了听力。”从哲学上看,该实验者主要是因为不懂得()。
2014年1月15日,兰某与黄某二人到金水桥游览。二人手里拿着矿泉水来到金水桥,兰某突然不知被什么东西绊倒,矿泉水随之脱落。黄某见状上前去捡那瓶矿泉水,不小心又被兰某绊倒。此时,两名特警就将黄某、兰某二人扶拉起来,接着民警就将二人带上警车,拉到天安门地区分
参照完整性规则的更新规则中"级联"的含义是( )。
A、Hethinksthewomanisveryproud.B、Hethinksit’sacceptable.C、Hedislikesherway.D、Heappreciatesherway.D本题考查短语suity
最新回复
(
0
)