首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Newspapers are becoming more balanced businesses, with a healthier mix of revenues from readers and advertisers. American papers
Newspapers are becoming more balanced businesses, with a healthier mix of revenues from readers and advertisers. American papers
admin
2015-07-13
45
问题
Newspapers are becoming more balanced businesses, with a healthier mix of revenues from readers and advertisers. American papers have long been highly unusual in their reliance on ads. Fully 87% of their revenues came from advertising in 2008, according to the OECD.In Japan the proportion is 35%. Not surprisingly, Japanese newspapers are much more stable.
The whirlwind that swept through newsrooms harmed everybody, but much of the damage has been concentrated in areas where newspapers are least distinctive. Car and film reviewers have gone. So have science and general business reporters. Foreign bureaus have been savagely pruned. Newspapers are less complete as a result. But completeness is no longer a virtue in the newspaper business. Just look at the fate of Otis Chandler’s creation.
Thanks to family connections, Chandler ended up in control of the Los Angeles Times in 1960. The paper he inherited was parochial and conservative, reflecting the city it served. Chandler abandoned the anti-union dogma and set about building a west-coast rival to the New York Times. His paper was heavy on foreign news and serious, objective reporting. The result was hugely impressive—but not, as it turned out, suited to the internet era. In the past few years the paper has suffered repeated staff cuts. In 2007 it was acquired by a property magnate and in 2008 filed for bankruptcy protection.
The problem with such newspapers is that, although they do much that is excellent, they do little that is distinctive enough for people to pay for it. The Los Angeles Times’ foreign reporting is extremely good. But it is hard to argue that it is better than the stuff supplied by the New York Times or foreign papers. Similarly, it has never been clear why each major newspaper needs its own car reviewer: a Corolla is a Corolla, whether it is driven in Albuquerque or Atlanta, Papers should concentrate on what they do best, which means, in many cases, local news and sport. If the rest is bought in from wire services or national organizations, readers are unlikely to complain—as long as there is enough competition between those larger providers to keep up standards. Specialization generally means higher quality.
It is grim to forecast still more writers losing their jobs. But whether newspapers are thrown onto doorsteps or distributed digitally, they need to deliver something that is distinctive. New technologies like Apple’s iPad only make this more true. The mere acquisition of a smooth block of metal and glass does not magically persuade people that they should start paying for news. They will pay for news if they think it has value. Newspapers need to focus relentlessly on that.
From Paragraph 1 we learn that American newspapers _____.
选项
A、are balanced businesses now
B、are more stable than Japanese ones
C、get most revenues from readers
D、have been heavily relying on ads
答案
D
解析
事实细节题。第一段提到美国报业的现状,指出其正在成为more balanced businesses,但是还是严重依赖广告收入,不如日本报业稳定,所以正确答案应为D项。
转载请注明原文地址:https://kaotiyun.com/show/yv74777K
0
考研英语一
相关试题推荐
TheStudents’UnionoftheSchoolofEconomiesisgoingtohaveaseminaronthephenomenonofwastefulhabitsoncampus.Youa
Inthelate1960’s,manypeopleinNorthAmericaturnedtheirattentiontoenvironmentalproblems,andnewsteel-and-glassskysc
Inthelate1960’s,manypeopleinNorthAmericaturnedtheirattentiontoenvironmentalproblems,andnewsteel-and-glassskysc
Inthelate1960’s,manypeopleinNorthAmericaturnedtheirattentiontoenvironmentalproblems,andnewsteel-and-glassskysc
Paperisdifferentfromotherwasteproducebecauseitcomesfromasustainableresource:trees.【C1】______themineralsandoilu
TherearemoredifferencesbetweentheUnitedStatesandJapanthanconflictingvaluesduringWorldWarII.Culturalandsocieta
Oneofthemosteminentofpsychologists,ClarkHull,claimedthattheessenceofreasoningliesintheputtingtogetheroftwo
ResearchersledbyNewYorkUniversityneuroscientistJosephLeDouxrecentlyclaimedtobethefirstscientiststoeraseasingl
Inthe1960spopwasayoungperson’sbusiness.Buttodayageisnobarriertosuccess.TheRollingStonesarestilltouringin
随机试题
孕酮是体内的天然孕激素,它可作为一种独立激素分泌人血而发挥作用,也可作为性激素合成的中间体。孕激素主要作用于子宫内膜和子宫平滑肌。在雌激素作用的基础上,进一步促进它们的发育,为妊娠准备条件。对子宫内膜产生分泌期变化起直接作用的激素主要是:
压力容器如发生爆炸,不但事故设备被毁,而且还波及周围的设备、建筑和人群,因此在压力容器使用过程中,发生异常情况需要采取紧急措施,停止压力容器的运行。下列情况中需要紧急停止运行的有()。
对比度、X线质、X线量的关系,错误的是
以下药物何者为心痛安
患者,男,33岁。痫病发作时昏仆抽搐,吐涎,平时情绪急躁,心烦失眠,咳痰不爽,口苦咽干,大便秘结,舌红,苔黄厚腻,治宜选用
坤宝丸属于()
财产所有权的权能是指对财产的( )。
根据《旅行社条例实施细则》,以下营业设施、设备中属于旅行社必须具备的有()。
A.That’sacceptableB.hereisyourbillC.thisisamiscalculationA:Goodmorning,sir.CanIhelpyou?B:Yes,I’mleaving
任何国家都有行使国家权力、执行国家职能的组织机构。从纵向上看,它包括______。
最新回复
(
0
)