首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Direct adverting includes all forms of sales appeals, mailed, delivered, or exhibited directly to the prospective buyer of an ad
Direct adverting includes all forms of sales appeals, mailed, delivered, or exhibited directly to the prospective buyer of an ad
admin
2013-01-29
92
问题
Direct adverting includes all forms of sales appeals, mailed, delivered, or exhibited directly to the prospective buyer of an advertised product or service, without use of any indirect medium, such as newspapers or television. Direct advertising logically may be divided into three broad classifications, namely, direct-mail advertising, mail order advertising, and unmailed direct advertising.
All forms of sales appeals that are sent through the mails are considered direct-mail advertising. The chief functions of direct-mail advertising are to familiarize prospective buyers with a product, its name, its maker, and its merits and with the product’s local distributors. The direct-mail appeal is designed also to support the sales activities of retailers by encouraging the continued patronage of both old and new customers.
When no personal selling is involved, other methods are needed to persuade people to send in orders by mall. In addition to newspapers, magazines, radio, and television, other special devices order promotions are designed to accomplish a complete selling job without salespeople.
Used for the same broad purposes as direct-mall advertising, unmailed direct-mail advertising, includes all forms of indoor advertising displays and all printed sales appeals distributed from door to door, handed to customers in retail stores or conveyed in some other manner directly to the recipient.
With each medium competing keenly for its share of the business, advertising agencies continue to develop new techniques for displaying and selling wares and services. Among these techniques have been vastly improved printing and reproduction methods in the graphic field, adapted to magazine advertisements and to direct-mail enclosures; the use of color in newspaper advertisements and in television; and outdoor signboards more attractively designed and efficiently lighted. Many subtly effective improvements are suggested by advertising research.
The word "prospective" in the first sentence of the passage means ______.
选项
A、would be
B、prosperous
C、rich
D、old
答案
A
解析
prospective预期的,根据上下文逻辑可得出大意。
转载请注明原文地址:https://kaotiyun.com/show/z01O777K
0
考博英语
相关试题推荐
Eighttimeswithinthepastmillionyears,somethingintheEarth’sclimaticequationhaschanged,allowingsnowinthemountain
Mostpeoplewhotravellongdistancecomplainofjetlag.Jetlagmakesbusinesstravelerslessproductiveandmoreprone【21】makin
Mostpeoplewhotravellongdistancecomplainofjetlag.Jetlagmakesbusinesstravelerslessproductiveandmoreprone【21】makin
Mostpeoplewhotravellongdistancecomplainofjetlag.Jetlagmakesbusinesstravelerslessproductiveandmoreprone【21】makin
Mostpeoplewhotravellongdistancecomplainofjetlag.Jetlagmakesbusinesstravelerslessproductiveandmoreprone【21】makin
Directions:Readthefollowingchartandwriteacompositionofabout150words.Themainideaofeachparagraphisgivenbelow
InNovember1970YukioMishima,togetherwithsomeofhisfanaticalfollowersfromtheultranationalisticShieldSocietywhichh
随机试题
ForMitchellandSkyeCohen,thethird-generationownersofEconomyCandyinNewYorkCity,theshortperiodbetweenHalloweena
在Word中,除第一行外,其余各行都缩进一定值的缩进方式称为______________。
继发性化脓性腹膜炎的病原菌感染一般都为()
某企业投资建设高新技术产业化项目,拟申请中央预算内贴息资金,应向国家投资主管部门报送()
“十一五”规划提倡信息产业科学制定无线电频率资源规划,具体指()。
下列选项中,()不属于施工承包合同中承包人承担的主要义务。
根据材料回答以下问题秦先生目前有存款5万元,打算5年后买房。秦先生预计今年年底年收入为10万元,以后每年有望增加5%,每年的储蓄比率为50%。假设秦先生的投资报酬率为10%,秦先生买房时准备贷款20年,计划采用等额本息还款方式,假设房贷利率为6%。秦
2012年,全国国内旅游人数29.57亿人次,比上年增长12.0%。其中,城镇居民19.33亿人次。2012年,全国国内旅游收入22706.22亿元人民币,比上年增长17.6%。2012年全年入境外国游客人数比上年增长0.3%,其中,亚洲市场人境人数166
运行下列程序,结果是( )。PrivateSubCommand32_Click() f0=1:f1=1:k=1 DoWhilek
A、Thenationaldifferenceshaveincreased.B、Thenationaldifferenceshavedecreased.C、Thedifferenceshavechangedagreatdea
最新回复
(
0
)