首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Communication with Customers Online Until the late 1940s, when television began finding its way into American homes,companie
Communication with Customers Online Until the late 1940s, when television began finding its way into American homes,companie
admin
2016-07-17
60
问题
Communication with Customers Online
Until the late 1940s, when television began finding its way into American homes,companies relied mainly on print and radio to promote their products and services.The advent (出现) of television brought about a revolution in promoting products and services.Between 1949 and 1951, advertising on television grew 960 percent.Today the Internet is once again transforming promotion.By going online, companies can communicate instantly and directly with prospective customers.Promotion on the World Wide Web includes advertising, sponsorships and sales promotions like contests and coupons.In 1996, World Wide Web advertising revenues reached $ 300 million.
Effective online marketers do not merely transfer hard-copy ads (平面广告) to cyberspace.Successful sites blend promotional and non-promotional information, indirectly delivering the advertising messages.To encourage visits to their sites and to create and cultivate customers’ loyalty, companies change information frequently and provide many opportunities for interaction.
One of the best online promotion web sites is the Ragu Web site.Here visitors can find thirty-six pasta recipes, take Italian lessons, and view an Italian film festival, but they will find no traditional ads.So subtle is the mix of product and promotion that visitors hardly know an advertising message has been delivered: SEGA of America, maker of computer games and hardware, uses its Web site for a variety of different promotions, such as introducing new game characters to the public and supplying Web surfers the opportunity to download games.SEGA’s home page averages 250,000 visits a day.To heighten interest in the site, SEGA bought an advertising banner on Netscape, thereby increasing site visits by 15 percent.Online participants in Quaker Oats’ Gato-rade promotion received a free T-shirt in exchange for answering a few questions.Quaker Oats reports that the online promotion created product loyalty and helped the company know its customers better.
Now, to target specific Internet users, an increasing number of companies are using "push" technology which automatically delivers customized (按客户要求创造的) news and other information to Users’ computers when they log onto the Internet.Although organizations like Nielsen Media Research are developing technologies to enhance audience measurement and tracking, it remains difficult to assess how many times the same person looks at an ad and who that person is.Although online promotions can be glamorous and sophisticated, they are not perfect.For a well-designed marketing mix, industry experts advise companies to use the Internet as a supplement to other advertising media.
Internet, like television, has brought great changes to the promotion of products and services.
选项
A、Right
B、Wrong
C、Not mentioned
答案
A
解析
本题提到了两方面的信息,一方面说电视曾经使产品宣传方式发生了很大变化,另一方面说互联网的出现也使产品宣传方式发生巨大变化。文章中第一段提到:“Today the Internet is once again transforming promotion.”由这句话可以看出,电视和互联网都使得传统宣传方式发生了很大变化。
转载请注明原文地址:https://kaotiyun.com/show/z2Ud777K
本试题收录于:
职称英语综合类B级题库职称英语分类
0
职称英语综合类B级
职称英语
相关试题推荐
ComputerandSchoolEducationTherewasatimewhenparentswhowantedaneducationalpresentfortheirchildrenwouldbuya
InBritainandmanyothercountriesappraisalisnowatoolofmanagement.
TheEmicandEticApproachesResearcherswhoareunfamiliarwiththeculturalandethnicgroupstheyarestudyingmusttake
Theirparentsoncelivedunderverysevereconditions.
TheNeedtoRememberSomepeoplesaytheyhavenomemoryatall:"Ijustcan’trememberathing!"Butofcourseweallhave
Theeconomiceffectsareeasytosee.Since1978,some43billionjobshavebeenlost,largelytoformsoftechnology—eitherto
ImproveComputer-researchSkillsLikemanycollegestudents,JoseJuarezcarriesaroundapocket-sizedcomputerthatletshi
DeforestationandDesertification(沙漠化)TheSahelzoneliesbetweentheSaharadesertandthefertilesavannahs(热带大草原)ofnort
InterestsandStudyActivitiesAnarrowingofyourworkinterestsisimpliedinalmostanytransitionfromastudyenvironm
WhoisUncleSam?"UncleSam",ofcourse,standsfortheUnitedStates.Itisthenickname(绰号)ofthecountry.Itishardto
随机试题
【给定资料一】“下班后我就顺路来学校带孩子回家,她在学校把作业都做完了,还跟着教练学了一节篮球课。”张大姐高兴地说,“以前一到三点半,厂房的机器还在响,我的耳边也响起了学校的放学铃。心里可着急了。现在有了课后服务,真是解了我们双职工家庭的燃眉之急
不管你什么时候遇到麻烦,你都可以来找我。
某女,30岁。产后15天,左侧乳房红肿疼痛,排乳不畅,时有畏寒发热,恶心烦渴,舌苔薄黄,脉弦。治疗除取内关、肩井穴外,还应取
不属于婴儿总热量分配的是
患儿女性,10个月,诊断为支气管肺炎,给予静脉输液治疗,该患儿适宜的穿刺静脉为()
在法人结算模式下,证券经营机构以()名义集中在证券登记结算公司开立资金清算交收账户。
水稻是我国主要的粮食作物之一。下列有关水稻生命活动的叙述正确的是()。
阿德莱德大学的研究人员在一项食用大蒜的实验研究中,将受试者分为两组。第一组的受试者在3至6个月中每天服用600-900毫克含有蒜素的营养补充剂,对照组人员服用安慰剂。研究结果显示,服用蒜素营养补充剂的高血压患者的高压平均降低了8.4毫米汞柱,低压平均降低了
规律,是指事物之间内在的必然的联系。这种联系不断重复出现。在一定条件下常起作用。下面不属于规律的是()。
什么是法学?
最新回复
(
0
)