2. 外语
  3. Massive changes in all of the world’s deeply cherished sporting habits are underway. Whether it’ s one of London’ s parks full o

Massive changes in all of the world’s deeply cherished sporting habits are underway. Whether it’ s one of London’ s parks full o

admin2014-12-26  49
问题     Massive changes in all of the world’s deeply cherished sporting habits are underway. Whether it’ s one of London’ s parks full of people playing softball, and Russians taking up rugby, or the Superbowl rivalling the Football Cup final as a televised spectator event in Britain, the patterns of players and spectators are changing beyond recognition. We are witness a globalization of our sporting culture.
    That annual bicycle race, the Tourde France, much loved by the French is a good case in point. Just a few years back it was a strictly continental affair with France Belgium and Holland, Spain and Italy taking part. But in recent years it has been dominated by Colombian mountain climbers, and America and Irish riders.
    The people who really matter welcome the shift toward globalization. Peugeot, Michelin and Panasonic are multi-national corporations that want worldwide returns for the millions they invest in teas. So it dose them literally a world of good to see this unofficial word championship become just that.
    This is undoubtedly an economic based revolution we are witnessing here, one made possibly by communications technology, but made to happen because of marketing considerations. Sell the game and you can sell Coca Cola or Budweiser as well.
    The skilful way in which America football has been sold to Europe is a good example of how all sports will develop. The aim of course is not really to spread the sport for its own sake, but to increase the number of people interested in the major moneymaking events? The economics of the Supperbowl are already astronomical. With seats at US $125, gate receipts alone were a staggering $10,000,000. The most important statistic of the day, however, was the $100,000,000 in TV advertising fees. Imagine how much that becomes when the eyes of the world are watching.
    So it came as a terrible shock, but no change from being a game of two 45-minute halves, to one of four 25-minute quarters really as a surprise, to learn that some people are now suggesting that soccer. The idea is unashamedly to capture more advertising revenue, without giving any thought for the integrity of a sport which relies for its essence on the flowing nature of the action.
    Moreover, as sports expand into world markets, and as our choice of sports as consumers also grows, so we will demand to see them playing at a higher and higher level. A number of excellent athletes will be in great demand. In boxing we have already seen numerous, dubious world title categories because people will not pay to see anything less than a "World Title" fight, and this means that the title fights have to be held in different countries around the world!
What does the phrase "a terrible shock"(Line 1, Para. 6)refer to?
选项 A、Time arrangement of the football game.
B、It refers to more advertising revenue.
C、Attract more audience to watch the game.
D、The audience hasn’ t expected the time arrangement.
答案B
解析 推断题。第六段讲到，“因此，当知道有些人建议将足球比赛从两个45分钟的半场改成四个25分钟的四场比赛，会感到巨大的震撼。这个想法就是要无耻地获取更多的广告收入，而不考虑依赖自身行为具有流动性本质的体育的完整。”由此可知，之所以震撼是因为比赛时间安排改变的背后是更多的广告收入，B项符合。
转载请注明原文地址:https://kaotiyun.com/show/zBh7777K
0

大学英语六级

相关试题推荐
随机试题
最新回复(0)