首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read the following article about Grasmere, a small British company that manufactures steel components, and the questions on the
Read the following article about Grasmere, a small British company that manufactures steel components, and the questions on the
admin
2013-04-20
37
问题
Read the following article about Grasmere, a small British company that manufactures steel components, and the questions on the opposite page.
For each question(15-20), mark one letter(A, B, C or D)on your Answer Sheet.
In a tough climate for UK manufacturers, Malcolm Drake thinks he has hit on a way for his company, Grasmere, to succeed: by becoming a bespoke manufacturer This involves working very closely with customers to produce precisely what they want. As a result, Grasmere has become indispensable to its big customers, which are based around Europe. Grasmere makes a range of small metal items that are tailored to fit into much larger products, and its customers include big electronics and electrical goods manufacturers. ’When we start talking to customers about an order; they often have only a rough idea what they want,’ says Drake. ’We assist them in identifying and specifying their needs, and we advise them on the best way to manufacture the product. Then we fulfil the order, which could involve making anything between 40 and one billion parts in a year’
Grasmere’s main tools are press machines that stamp out metal items in its Birmingham premises. The company was started by Drake’s great-grandfather in 1903, when its best-selling products were pen nibs, and the company prides itself on never having fallen below the exacting standards which it set then. While today’s range has moved a long way from those pen nibs, some of the original machinery stands in the reception area, as a memento of the company’s roots. Only in the last year has the company relocated from the cramped and grimy workshop it moved to in 1910, to a more modern and open-plan building on the outskirts of Birmingham, an operation that involved a major logistical exercise to move the machinery. The new site has allowed Grasmere to make itself more efficient. The company has cut staff from 150 to 125 by shedding low-skilled employees without reducing turnover
Malcolm Drake says that 18 of Grasmere’s customers each contribute revenues of more than £100,000 a year with half of all turnover coming from three of them. ’It isn’t the usual supplier-customer relationship,’ he explains.’We are very open with them and provide them with a lot of internal information about costs. But we select them as much as they select us. If we are asked to do something that is too difficult or expensive, we say "no". We educate the customer as to what is possible. If you allow yourself to be dictated to, that’s not a partnership -it’s grovelling.’
Grasmere’s business has spread more widely to other parts of Europe in the past few years, though not because of any deliberate strategy to push up exports. As Drake points out, if a company such as his is keen to yoke itself to successful companies that think strategically, inevitably this will mean more overseas sales to relatively far-flung divisions of these businesses, to meet their own demand for the components Grasmere can produce.
The company depends on having technically literate people who can talk intelligently to customers. Hence 90 of Grasmere’s employees are engineers employed in a range of jobs including making products, sales, marketing and purchasing. While about 100 of the staff are directly involved in shop-floor production work, they frequently also have an outward-facing role, such as talking to customers about design or manufacturing.
Malcolm Drake sums up his company’s strengths as offering five attributes that customers want: quality, speed, dependability, flexibility and low costs. As a result, the company is flourishing.
It is part of Grasmere’s policy to ensure that
选项
A、every customer is allocated to a specific salesperson.
B、many of its engineers deal directly with customers.
C、each activity is carried out by dedicated staff.
D、it has a department which designs new products.
答案
B
解析
转载请注明原文地址:https://kaotiyun.com/show/zD7d777K
本试题收录于:
BEC高级阅读题库BEC商务英语分类
0
BEC高级阅读
BEC商务英语
相关试题推荐
Accordingtothespeaker,whatisthecompany’spriority?
WhattypeofbusinessisHarmonyforLess?
WhattypeofbusinessisViaAmor?
Whattypeofservicedoesthecompanymostlikelyprovide?
Whatkindofinformationdoesthereportmainlyprovide?
A、 B、 C、 B问变更的设计内容的How疑问句。(A)是重复问句中的design和change、有重复词错误的错误选项;(C)是使用和问句中的design形态类似的designer、有派生词错误的错误选项。因此对问产
ExchangeRisksYourcompanywilldobusinesswithseveralcompaniesfromseveralcountries.Sinceseveralcurrenciesofm
Theinterlocutorasksyouquestionsonanumberofwork-relatedandnonwork-relatedsubjects.(Thecandidatechoosesonetop
TaskOne-Job•Forquestions13-17,matchtheextractswiththepeople,listedA-H.•Foreachextract,choosethejobeachsp
随机试题
A.维拉帕米B.普鲁卡因C.吗啡D.对乙酰氨基酚E.环磷酰胺代谢产物活性强于母药的药物是
绘制流程图时,地上管道用粗实线表示,地下管道用()表示。
XX省XX县在行政体制改革的过程中,借鉴国外发达国家的行政管理经验,结合本县的实际情况,经过专家的周密论证,向全县九十万群众公布了实施“行政权力公开工程”的方案。经过广泛征求群众意见,该方案正式开始实施。该方案包括指导思想、基本原则、目标任务、工作步骤和
男性,45岁,有吸烟史15年,低热、盗汗、乏力,纳差20余天,3日前突然咯鲜红色血三口,今日来医院就诊为明确诊断,最合适的检查应选
女,39岁,洗澡时发现左乳包块,无痛。3年前因肺结核住院治疗。体检:左乳房外上象限略高于右乳房外上象限,皮肤稍皱褶,局部可扪及直径为1.5cm大小肿块,质硬,表面不甚光滑,边界欠清,可活动,左腋下可扪及肿大淋巴结。胸透示陈旧性结核灶。根据上述病史可能的
Intemet(因特网)上最基本的通信协议是ftp。()
简述人格的特征。
简述顾恺之在中国绘画史上的地位。
搜查妇女的身体应由()进行。
下列关于智慧城市的说法错误的是:
最新回复
(
0
)