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  3. Unfortunately sales results over the last year have failed to come up to our expectations. A number of factors have been respons

Unfortunately sales results over the last year have failed to come up to our expectations. A number of factors have been respons

admin2010-01-10  46
问题 Unfortunately sales results over the last year have failed to come up to our expectations. A number of factors have been responsible, but basically it is the result of too many companies chasing the microcomputer market which is no longer expanding as fast as it once was.
    Looking at the past year in detail, it must be admitted that the sales have declined considerably over the period. Our market share in wholesales has dropped from 21% to only 10%. The lack of a good local distributor in Asia has meant that our sales of the Obec series have collapsed despite the huge jump in the microcomputer market there during the past year. Our dominance of that part of the market has been lost to Strong, but once we find a new distributor we should come back strongly.
    Retail sales in general have been a problem. There has been a tendency for the big high street stores to concentrate on high volume turnover of a few fairly well-known makers. When they stopped promotion of the Obec 1500, sales slumped by 50%. We are negotiating a fresh marketing deal for the new Obec 1600. Once this is settled we expect a gradual rise in sales, which will be followed by a big TV advertising campaign at the appropriate time. What we are facing now is that we have not been able to push the Obec 1500 as much as we would have liked because of insufficient advertising.
    Most of our advertising budget went on the promotion of the Obec Extra before last Christmas. Unfortunately we have failed consistently to find the proper marketing strategy for the Extra, which has not been sold to either the leisure or the business market.
    The serious business market has performed worse than any other in the period under review. The main factor was the introduction of the new Legend 586 Plus, when sales reduced over a period of several months. With this background it is natural that sales of the Obec 1000 and 2000 have gone into a slide. They showed a slight upturn just after the introduction of the 586 Plus, only to crash again a few weeks later.
Which of the following is TRUE according to the passage?
选项 A、None of Obec’s products showed any upturn in sales last year.
B、The whole microcomputer market in Asia slumped last year.
C、Obec Extra failed because of inappropriate marketing strategy.
D、Obec 1000 and 2000 immediately lost about half of their markets to Legend 586 plus.
答案C
解析 细节题，据第五段所述，Obec 1000和Obec 2000的销量在疲软下滑的总体趋势中曾经有过小幅度回升，故A选项说法与原文不符，据第二段despite后面的意思，整个亚洲计算机批发市场销量有大幅度增长，故B选项所述意思与原文不符；据第五段所述，Legend 586 Plus投入市场之后引起了市场的观望(waited to see)，因此市场出现疲软并不是由于市场转向了新产品，而是因为新产品入市导致购买停滞，因此D选项与原文意思不符
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