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  3. Tips to Increase Retail Sales Generate a Buzz—Whenever anything noteworthy happens within your business, send a press releas

Tips to Increase Retail Sales Generate a Buzz—Whenever anything noteworthy happens within your business, send a press releas

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问题                       Tips to Increase Retail Sales
    Generate a Buzz—Whenever anything noteworthy happens within your business, send a press release to the media. The idea is to grab any free coverage possible. Get involved with community events. Consider purchasing and pricing products, be sure you’ve considered the cost of goods and that your retail shop is able to make a profit at that price point. Your product price should be competitive, but still profitable. Ultimately, the right price is the price the customer is willing to pay for the product.
    Design Store for Sales—Take advantage of cross-merchandising strategies and impulse sale opportunities. Use lighting techniques and creative displays to attract customers. Play videos for product education, hosting classes, meetings or other networking events in your retail store. Use a unique promotional event to generate a buzz about your business.
    Examine Your Pricing Strategy—When customer entertainment and any other upsell or promotional tie-in.
    Connect with the Customer—Excellent customer service is the key to increasing sales. Listen to your customer to understand their needs and wants. Then educate him/ her about the products. Finally, let the customer know you appreciate their business. Offer value-added services and products. Create a mailing list by asking for contact information from each customer.
Communication with the customer is a two-way system.
选项 A、Right
B、Wrong
C、Doesn’t say
答案A
解析 题干意为：与顾客的交流是一个双向的体系。原文第四段第三行提到“要倾听并了解顾客所需，然后告知其有关你的产品的信息”。由此可知这种交流中，顾客告诉商家自己需要什么，商家也要告之他们的产品如何，由此可推断与顾客的交流是双向的系统，题干与原文符合，故答案为A。
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