首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The media are all use
Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The media are all use
admin
2014-03-31
54
问题
Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement.
We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement. However,if large scale advertisement leads to increased demand, production costs are reduced, and the customer pays less.
It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is shrinking,advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them.
From the last sentence of this passage we conclude that______.
选项
A、businesses usually do not pay much for advertisement
B、businessmen know well that advertisement could bring them more profits
C、advertisement could hardly convince people of the value of the goods
D、advertisement usually cost businesses large amounts of money
答案
D
解析
总结归纳题。文章最后一句话的意思是:如果不能说服商家认同广告的价值,他们就不会花大笔钱做广告,也就是说广告会花费商家大笔的钱,故选D。
转载请注明原文地址:https://kaotiyun.com/show/zKgK777K
本试题收录于:
大学英语三级B级题库大学英语三级分类
0
大学英语三级B级
大学英语三级
相关试题推荐
Whyarescientistssurprisedbythefindingsintheirnoisestudy?Whatmayhappenifwecannothearourselvesthink?
Supposeyouwanttobuyahouse.Itisimportanttolook(11)beforeyoubuyahouse.First,decidehowmanyroomsyouwant
Top4ThingstoDoBeforeYouGoTravelpreparationscanbestressful,That’swhyyoushouldtickoffthese4thingsimmediat
Whatvacanciesareprovidedformulti-nationalcompanies?SalesManagerand______.Whatkindofapplicantispreferablefor
Manyteenagersfeelthatthemostimportantpeopleintheirlivesaretheirfriends.Theybelievethattheirfamilymembersdon’
Doyouknowwhatlungs(肺)arelike?(11)areintheupperpartofourbodies.Wehavetwoofthem.Therearethousandsoflit
A、Iusuallygotoschoolatseveninthemorning.B、Igotobedatteneveryday.C、Mymotherusuallygoestobedatseveninth
Itisnogood(play)______toomuchcomputersgamesforchildren’seyesight.
Isitnecessarythatthetask(finish)______today?
SafetyPrecautions(预防措施)ofTVMonitor(1)Unplug(拔去插头)themonitorifyouarenotgoingtouseitforaperiodoftime.(2)Unplug
随机试题
房劳过度,易损伤的脏腑是
s_________adj.后来的
某机电安装施工单位通过招投标竞争在某市承包一项商务楼的机电安装工程项目,工程范围包括:采暖及给水排水工程、建筑电气工程、通风与空调工程、建筑智能化工程、消防工程、电梯工程等。合同造价为1200万元。当施工单位收到设计变更施工图后,采用综合单价法对
Whenthecopyingprocessis______,asmall"Done"windowappearsonthecomputerscreen.
关于MMPI,下列说法中正确的是()。
自制力______的幼儿,对教师禁止的事情往往更充满欲望。
在公安工作中,公安机关要在党委领导下充分发挥自己的()作用。
①每一类型的法制本身都经历了适应社会发展或不适应社会发展的动态变化②历史地看,奴隶制法、封建制法、资本主义法、社会主义法因生产力的发展前后相继地依次更迭③这种变化或表现为由盛人衰,或表现为弃旧扬新,没有永恒不变的法④这一阶段的
求.
Whatskilldoesthemansayhisjobmainlyinvolves?
最新回复
(
0
)