首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
• Read the article below about a successful businessman. • For each question (23 -28) below the article, choose the correct answ
• Read the article below about a successful businessman. • For each question (23 -28) below the article, choose the correct answ
admin
2014-03-08
78
问题
• Read the article below about a successful businessman.
• For each question (23 -28) below the article, choose the correct answer.
• Mark one letter (A, B or C) on your Answer Sheet.
PACKAGE HOLIDAY SUCCESS
Travel operator Joyflight is different from most of its rivals. UK package holiday companies would love to have plenty of repeat business. Instead, in an effort to attract trade, they are forced to spend enormous sums on marketing -- but they are operating in a very competitive market. So, although the big travel companies try hard to’ create attractive brands, if you ask the customers delayed at airports, many aren’t even sure which company they’ve booked with. Ask customers of Joyflight, however, and this is probably their third or fourth holiday with the company.
A Joyflight holiday doesn’t come cheap; but for their customers this isn’t an issue. The attraction is that they get an activity-based ’ club’ which has escaped the notice of the general public. Even the location of the holiday is of minor importance. A high proportion of customers are families, because the adults are free to enjoy the activities on offer, while small children are in the care of people employed by Joyflight just for this purpose. These nannies get free flights and meals on top of their pay.
Interestingly, most of the company’s senior managers began at the bottom: for example, Linda Robinson, the marketing Manager, came as a ski guide in 1996, went away to set up her own catering business, sold it for a considerable sum, and returned to Joyflight in 2001.
The company’s performance over the years means that it gets a steady stream of offers from large tour operators wanting to buy the company. Micheal Knight, who started the firm, came very close to selling it for £ 40 million a few years ago. But at the last minute, Barmond, the potential buyer, was itself taken over by an American travel company which didn’t see a place for Joyflight in the group.
So where does that leave Joyflight? Despite greatly increasing its turnover in the past four years, the company has a careful attitude to expansion. Its decision not to sell skiing holidays in North America proved the right one when many of its rivals failed to persuade British travellers to take the ten-hour flight. Learning from experiences like these, Joyflight’s two recent departures from its main activity are the acquisitions of restaurant chains in Spain and Italy. And as for moving into the mass market for its holidays? Joyflight is much too successful to want to do that.
The company attracts families because ______.
选项
A、it arranges joint activities for adults and children.
B、it has staff who look ’after children.
C、it provides free holidays for children.
答案
B
解析
转载请注明原文地址:https://kaotiyun.com/show/zObO777K
本试题收录于:
BEC初级阅读题库BEC商务英语分类
0
BEC初级阅读
BEC商务英语
相关试题推荐
•Readthisletteraboutgivingpresentations.•Choosethebestwordtofilleachgap.•Foreachquestion(19-33),markonelet
•Readthisletteraboutgivingpresentations.•Choosethebestwordtofilleachgap.•Foreachquestion(19-33),markonelet
•Readthisletteraboutgivingpresentations.•Choosethebestwordtofilleachgap.•Foreachquestion(19-33),markonelet
Readthearticlebelowaboutacompany’sresults.ChoosethebestwordtofilleachgapfromA,B,CorDontheoppositepage.
Readthearticlebelowaboutacompany’sresults.ChoosethebestwordtofilleachgapfromA,B,CorDontheoppositepage.
Readthearticlebelowaboutacompany’sresults.ChoosethebestwordtofilleachgapfromA,B,CorDontheoppositepage.
Readthearticlebelowaboutacompany’sresults.ChoosethebestwordtofilleachgapfromA,B,CorDontheoppositepage.
•Readthearticlebelowaboutwhyandhowtofindagoodboss.•Choosethebestsentencefromtheoppositepagetofilleacho
AShanghaiACECCommercialConsultingCo.Ltd.,inconjunctionwiththeAustralianChineseEducation&CulturePty.Ltd.(ACEC)
Chinesegovernmentofficialsareworriedaboutthe______ontheInternet.Interactivetelevisioncould______children.
随机试题
青霉素易导致过敏性休克,应首选的抢救药物是
下列各项,与哮喘发病密切相关的是
某收益性物业的潜在毛租金收入为20万元,假设在某报告期内的空置率为20%,所有用户都能按时缴纳租金,物业的其他收入为2万元,则此报告期内该物业的有效毛收入为()万元。[2006年考题]
()是目前市场上人力资源配置的基本原则。(2003年8月三级真题)
在教学计划之外,利用课余时间,对学生实施的各种有目的、有计划、有组织的教育活动是()。
美国洛斯.阿拉莫斯国家实验室的研究人员范.帕坦,发明了一种利用多层染料薄膜仿造植物光合作用过程转换太阳能的方法,其光电转换率有望提高至50%,为更加有效开发利用太阳能闯出一条新路。范.帕坦解释说,当光波照射到植物上时,植物叶绿素可吸收不同波长的光能,光能经
信任的重建是个宏大的系统工程,大力推行诚信教育、道德教育无疑极其必要。不过,当完全陌生的两个人相处并涉及种种复杂的利益时,道德是否缺席是谁也拿不准的事。核心的任务当是树立起法制的权威,让人们对法律“惩恶扬善”的功能有信心,进而自觉按照规则和公共精神办事。这
把下面的六个图形分为两类,使每一类图形都有各自的共同特征或规律,分类正确的一项是:
Formanypeopletoday,reading,isnolongerrelaxation.Tokeepuptheirworktheymustreadletters,reports,tradepublicatio
InDecember,WaymoLLC,theleadingdriverlesscarcompany,broughtouttheworld’sfirstcommercialrobo-taxiservice.Butfor
最新回复
(
0
)