首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read the article below about a company that sells household products. Choose the best word to fill each gap from A, B, C or
Read the article below about a company that sells household products. Choose the best word to fill each gap from A, B, C or
admin
2019-03-30
28
问题
Read the article below about a company that sells household products.
Choose the best word to fill each gap from A, B, C or D on the opposite page.
For each question(19-33), mark one letter(A, B, C or D)on your Answer Sheet.
There is an example at the beginning(0).
DAC’s Margins Hit in Battle of the
Brands
In a surprise trading statement, DAC Household Products yesterday gave (0)___C___of lower margins and weak profits growth. Shares in the company slumped by 22p to 459p after DAC said that its forecast of double-digit earnings growth in 2009 had been【C1】______to low single digits. The company【C2】______that it had failed to spend enough on promoting its own brands and conceded that its market share in India was under assault from【C3】______discounting by various competitors. Its major rival, KC Products, is offering big price discounts to attract consumers from DAC brands, which have traditionally【C4】______the household products sector. DAC also predicted a downturn in consumer【C5】______and strong price competition in Europe, and signalled that it was making【C6】______for an expensive brands battle.
DAC’s chairman, David Chan, said that sales volumes had behaved as predicted, but that waves of discounting and store promotions from rivals had adversely【C7】______price forecasts. As a【C8】______the company now needed to increase investment in advertising and introduce keener pricing.
DAC had until【C9】______sought to increase revenue growth at the same time as improving profit margins. However, Chan confirmed that margins would be【C10】______as DAC increased spending on advertising and promotion to【C11】______those products under attack from competing brands. This commitment means【C12】______the long-term health of the business ahead of the【C13】______.of short-term financial targets,’ he said.
Rudy Mitcham, DAC’s finance director, said that the company’s recent cost-cutting programme would be【C14】______.to help finance the increased spending, although he declined to reveal the【C15】______.amount of money it would invest in additional advertising and promotion.
Example:
A advice B caution C warning D threat
【C15】
选项
A、exact
B、correct
C、accurate
D、definite
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/zOoO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
•Lookatthenotesbelow.•Youwillhearaconversationbetweentwofriendsaboutajobvacancy.JobwithMATSUas(5)______
Thesatisfactionofcustomers’desirefornewproductsis______.Customerscandiscerndifferencebetween______.
HowtoapproachListeningTestPartOne•Thispartisinthreesections.Ineachsectionyoulistentoatelephoneconversation
HowtoapproachListeningTestPartOne•Thispartisinthreesections.Ineachsectionyoulistentoatelephoneconversation
•Lookatthenotebelow.•Youwillhearadialoguebetweenamanandawomanintheairport.
•Lookatthenotebelow.•Youwillhearawomanaskingforinformation.INTERNATIONALCOMMUNICATIONL
HowtoapproachListeningTestPartTwo•Thispartisintwosections.Ineachsectionyoulistentofiveshortmonologues,spo
HowtoapproachListeningTestPartTwo•Thispartisintwosections.Ineachsectionyoulistentofiveshortmonologues,spo
•Therearethirtyquestionsonthisquestionpaper.Instructionsaregivenonthetape.•YoucanwriteonthisQuestionPape
随机试题
护士在维护病人的利益和权利不受损害时,下列行为不正确的是()
关于阑尾炎最有诊断价值的特征是
将反应MnO2+HCl→MnCl2+Cl2+H2O配平后,方程中MnCl2的系数是()。
《保障措施协议》规定了成员实施保障措施必须满足()条件。
小王和小张各加工了10个零件,分别有1个和2个次品。若从两人加工的零件里各随机选取2个,则选出的4个零件中正好有1个次品的概率为()。
组建西南联合大学的是北京大学、清华大学和()。
关于制宪权和制宪机关,下列表述正确的是()(2017年一学综一第16,2017一法综一第8题)
在VFP中,关于查询和视图的正确描述是()。
【B1】【B9】
A、Pagingcompanies.B、Televisionandradiobroadcasts.C、Computerusers.D、Householdequipment.A
最新回复
(
0
)