首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Your Managing Director has decided that the company’s advertising should be improved and has asked you to consider ways of going
Your Managing Director has decided that the company’s advertising should be improved and has asked you to consider ways of going
admin
2012-01-23
101
问题
Your Managing Director has decided that the company’s advertising should be improved and has asked you to consider ways of going about this.
Write a proposal for the Managing Director
summarising the strengths and weaknesses of the current advertising
suggesting a different approach to advertise
explaining the benefits the improvements would bring.
选项
答案
PROPOSAL ON WAYS TO IMPROVE ADVERTISING APRIL 2010 The proposal aims to set out various ways and possibilities available in order to improve our advertising. Ⅰ SWOT Analysis As a result of a SWOT analysis, the following points summarise our main findings. Strengths ? We were the first major company in one sector to advertise. ? We benefit from a very high rate of brand recognition and therefore users remember our products by our slogan. Weaknesses ? Out of date. Despite being the innovators when launching our advertising, the information provided before is, in many cases, out of date(prices, phone numbers). ? Not user-friendly. The structure of our paper is very rigid, so potential customers do not have freedom of movement. Ⅱ Suggestions We are advertising our high-end model in the same media as our other products. However, our target groups are business executives, therefore it would be advisable to place our advertisements in the Financial Times. We should also think about advertising in some business journals. We should change some aspects of our advertisements. It would be a good idea to have pictures with people in business related situations, for example in meetings or in the business lounge at the airport. We should mention and also focus on some key facts which are important for business executives. We should mention that we implemented every standard of mobile communication and that our phones can be used everywhere in the world. Ⅲ Conclusion Most benefits have been explained above, however, we strongly recommend to carry out such improvement as soon as possible. This might be possible either by training our in-house marketing team on advertising and management or either by contracting advertising designer specialist. We could highlight the fact that we must keep up to date with any legislation regarding data protection.
解析
转载请注明原文地址:https://kaotiyun.com/show/zQKd777K
本试题收录于:
BEC高级写作题库BEC商务英语分类
0
BEC高级写作
BEC商务英语
相关试题推荐
A、 B、 C、 CSheonlyreadsbusinessmagazinesanswerswhichmagazinesdoessheread.Choice(A)usestheword
Whathashappenedtothecompany’ssalessincelastyear?
Forabouthowlonghasthecompanybeeninbusiness?
Forabouthowlonghasthecompanybeeninbusiness?
A、 B、 C、 BBob’sdeskanswerswhosedesk.Choice(A)answerswhereisyourdesk.Choice(C)repeatsthewordwind
A、 B、 C、 AIdidn’tsleeplastnightanswerswhyareyousotired.Choice(B)confusesthesimilarsoundtirewit
A、 B、 C、 BTwomilesfromhereanswerswhere.Choice(A)answerswhendoyouplaygolf.Choice(C)confusesthesim
Whattypeofservicedoesthecompanymostlikelyprovide?
Whattypeoffacilitywasrecentlybuilt?
随机试题
设z=ex/y,则=______________.
患者,男性,18岁。喘甚6天,询其病因为与同学玩耍失足落水,经救上岸则一身衣服尽湿,乃晒衣挂于树上,时值深秋,金风送冷,因而感寒。请医诊治,曾用发汗之药,外感虽解,而变为喘息,撷肚耸肩,病情为剧。查体:急性热病容,面颊绯红,鼻翼煽动,皮肤灼热,干燥。心律增
后鼻孔闭锁,最佳检查方法是
白塞病又称为A.口干-眼干-关节炎综合征B.贝赫切特综合征C.梅-罗综合征D.斯-约综合征E.哈钦森综合征
某市建筑材料厂超标准排放污水违反了《中华人民共和国水污染防治法》,该市环境保护局对其处以2万元的罚款。在规定期间内该厂既不缴纳罚款也未向法院提起诉讼,该市环境保护局向法院申请强制执行。下列哪些说法是正确的?
只有毫无历史知识的人才不知道,君主们在任何时候,都不得不服从经济条件,并且从来不能向经济条件发号施令,无论是政治的立法或市民的立法,都只是表明和记载经济关系的要求而已。这一观点是下列哪一位思想家提出的?()
2008年12月,个体户张某与某制鞋厂签订了购销合同。合同规定:制鞋厂供给张某500双真皮旅游鞋,每双单价100元,总价款5万元,张某应在合同订立后的第15天内将货提走并付清货款。合同订立后的第14天,张某因仅有4.5万元资金,便向制鞋厂提出拿自己的摄像
某商品流通企业经销一种轴承,近10年的实际销售量如表4-7所示。运用算术平均数法进行预测,第11年的销售量预测值为()套。
下列关于计提法定盈余公积的说法中正确的有()。
下列代码的执行结果是()。publicclassTest{publicstaticvoidmain(Stringargs[]){System.out.println(7/2);}}
最新回复
(
0
)