首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Your Managing Director has decided that the company’s advertising should be improved and has asked you to consider ways of going
Your Managing Director has decided that the company’s advertising should be improved and has asked you to consider ways of going
admin
2012-01-23
70
问题
Your Managing Director has decided that the company’s advertising should be improved and has asked you to consider ways of going about this.
Write a proposal for the Managing Director
summarising the strengths and weaknesses of the current advertising
suggesting a different approach to advertise
explaining the benefits the improvements would bring.
选项
答案
PROPOSAL ON WAYS TO IMPROVE ADVERTISING APRIL 2010 The proposal aims to set out various ways and possibilities available in order to improve our advertising. Ⅰ SWOT Analysis As a result of a SWOT analysis, the following points summarise our main findings. Strengths ? We were the first major company in one sector to advertise. ? We benefit from a very high rate of brand recognition and therefore users remember our products by our slogan. Weaknesses ? Out of date. Despite being the innovators when launching our advertising, the information provided before is, in many cases, out of date(prices, phone numbers). ? Not user-friendly. The structure of our paper is very rigid, so potential customers do not have freedom of movement. Ⅱ Suggestions We are advertising our high-end model in the same media as our other products. However, our target groups are business executives, therefore it would be advisable to place our advertisements in the Financial Times. We should also think about advertising in some business journals. We should change some aspects of our advertisements. It would be a good idea to have pictures with people in business related situations, for example in meetings or in the business lounge at the airport. We should mention and also focus on some key facts which are important for business executives. We should mention that we implemented every standard of mobile communication and that our phones can be used everywhere in the world. Ⅲ Conclusion Most benefits have been explained above, however, we strongly recommend to carry out such improvement as soon as possible. This might be possible either by training our in-house marketing team on advertising and management or either by contracting advertising designer specialist. We could highlight the fact that we must keep up to date with any legislation regarding data protection.
解析
转载请注明原文地址:https://kaotiyun.com/show/zQKd777K
本试题收录于:
BEC高级写作题库BEC商务英语分类
0
BEC高级写作
BEC商务英语
相关试题推荐
A、 B、 C、 CIwastootiredanswerswhydidn’tyoustudy.Choice(A)confusesthesimilarsoundsstudentsand
A、 B、 C、 BIonlyknowafewwordsanswershowwelldoyouspeakChinese.Choice(A)answershowdoesshefe
A、 B、 C、 BAboutthreethousanddollarsanswershowmuch.Choice(A)usesbecause,whichusuallyanswersaw
Whathashappenedtothecompany’ssalessincelastyear?
Forabouthowlonghasthecompanybeeninbusiness?
A、 B、 C、 AIdidn’tsleeplastnightanswerswhyareyousotired.Choice(B)confusesthesimilarsoundtirewit
Whattypeofservicedoesthecompanymostlikelyprovide?
随机试题
简述最近发展区的概念和意义。
泉水富含二氧化碳和各种对人体有益的微量元素,而且经过砂石过滤,水质清澈晶莹,含氯化物极少。一般认为为用泉水烹茶最好。
患者,女,19岁。面部患有多发疖肿,时轻时重,近日发热腹痛,里急后重,大便脓血。用药首选
暑疖的治疗方药为
A.苯丙哌林B.右美沙芬C.可待因D.普诺地嗪E.甘草合剂夜间咳嗽者,首选()。
A、甲地孕酮片B、炔雌醇C、黄体酮D、棉酚E、复方炔诺酮片减少精子数量的避孕药为( )。
某民航机场跑道已使用近20年,道面结构为水泥混凝土面层,二灰土基层,压实土基(黏土)。2009年夏季,连续暴雨后跑道主降端接地带附近纵缝处出现了泥土,长约180m。对泥土是否为唧泥,技术人员意见不一。机场管理部门对此非常重视,组织了专项研究,使用化学检测法
某公司已发行一年期公司债券4500万元人民币。经其董事会决议,拟申请公司债券上市交易。为此,公司准备向国务院证券监督管理机构提交以下文件;上市报告书、申请上市的董事会决议、公司章程、公司债券募集办法,以及公司债券的实际发行数额。目前,该公司仍符合法定的公司
2,6,13,39,15,45,23,()
请用“夕阳”“城管”“市场”“微笑”“感动”这五个词编一个故事。
最新回复
(
0
)