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  3. Shopping has always been something of an impulsive activity, in which objects that catch our fancy while strolling are immediate

Shopping has always been something of an impulsive activity, in which objects that catch our fancy while strolling are immediate

admin2013-12-10  58
问题     Shopping has always been something of an impulsive activity, in which objects that catch our fancy while strolling are immediately bought on a whim. Advertisers and sellers have taken advantage of this fact, carefully positioning inexpensive but attractive items on paths that we are most likely to cross, hoping that our human nature will lead to a greater profit for them. With the dawn of the Internet and its exploding use across the world, the same tactics apply.
    Advertisers now place " banners" , links to commercial web sites decorated with attractive pictures designed to catch our eyes while browsing the webs, on key web sites with heavy traffic. They pay top dollar for the right, thus creating profits for the hosting web site as well. These actions are performed in the hopes that during the course of our casual and leisurely web surfing, we’ll click on that banner that sparks our interest and thus, in theory, buy the products advertised.
    Initial results have been positive. Web sites report a huge inflow of cash, both from the advertisers who tempt customers in with the banners and the hosting web sites, which are paid for allowing the banners to be put in place. As trust and confidence in Internet buying increases and information security is heightened with new technology, the volume of buying is increasing, leading to even greater profits.
    The current situation, however, is not quite as optimistic. Just as magazine readers tend to unconsciously ignore advertisements in their favorite periodicals, web browsers are beginning to allow banners to slip their notice as well. Internet users respond to the flood of banners by viewing them as annoyances, a negative image that is hurting sales, since users are now less reluctant to click on those banners, preferring not to support the system that puts them in place. If Internet advertising is to continue to be a viable and profitable business practice, new methods will need to be considered to reinvigorate the industry.
    With the recent depression in the technology sector and slowing economy, even new practices may not do the trick. As consumers are saving more and frequenting traditional real estate businesses over their Internet counterparts, the fate of Internet business is called into question. The coming years will be the only reliable indication of whether shopping on the worldwide web is the wave of the future or simply an impulsive activity whose whim has passed.
In discussing online shopping, the text centers on______.
选项 A、its characteristics and rise
B、its problems and their solutions
C、its development and future
D、its promoting strategy
答案C
解析 具体来讲：本文的首段首句是引子，阐述了人们购物时的一般心理；第二段首句导出本文主题“网络广告(购物)及其形式”；第三段首句讲述“其最初的(initial)积极效果”；第四段首句则指出其当前(current)的问题；尾段首句又对其未来(may not)发表评论。综上所述(注意“时间”措辞)，本文的主题是“网络购物的发展(initial，current)与未来(may not)”，故答案为C。
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