首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
Taste is such a subjective matter that we don’t usually conduct preference tests for food. The most you can say about anyone’s p
Taste is such a subjective matter that we don’t usually conduct preference tests for food. The most you can say about anyone’s p
admin
2014-03-02
76
问题
Taste is such a subjective matter that we don’t usually conduct preference tests for food. The most you can say about anyone’s preference, is that it’s one person’s opinion. But because the two big cola(可乐饮料)companies — Coca-Cola and Pepsi Cola are marketed aggressively, we’ve wondered how big a role taste preference actually plays in brand loyalty. We set up a taste test that challenged people who identified themselves as either Coca-Cola or Pepsi fans: Find your brand in a blind tasting.
We invited staff volunteers who had a strong liking for either Coca-Cola Classic(传统型)or Pepsi, Diet(低糖的)Coke, or Diet Pepsi------These were people who thought they’d have no trouble telling their brand from the other brand.
We eventually located 19 regular cola drinkers and 27 diet cola drinkers. Then we fed them four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other. We asked them to tell us whether each sample was Coke or Pepsi; then we analyzed the records statistically to compare the participants’choices with what mere gum-work would have accomplished.
Getting all four samples right was a tough test, but not too tough, we thought, for people who believed they could recognize their brand. In the end, only 7out of 19 regular cola drinkers correctly identified their brand of choice in all four trials. The diet-cola drinkers did a little worse------only 7 of 27 identified all four samples correctly.
While both groups did better than chance would predict, nearly half the participants in each group made the wrong choice two or more times. Two people got all four samples wrong.
Overall, half the participants did about as well on the last round of tasting as on the first, so fatigue, or taste burnout, was not a factor. Our preference test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price.
It is implied in the first paragraph that______.
选项
A、the purpose of taste tests is to promote the sale of colas
B、the improvement of quality is the chief concern of the two cola companies
C、the competition between the two colas is very strong
D、blind tasting is necessary for identifying fans
答案
C
解析
转载请注明原文地址:https://kaotiyun.com/show/ziFC777K
本试题收录于:
英语题库普高专升本分类
0
英语
普高专升本
相关试题推荐
Amongthemostpopularbooksbeingwrittentodayarethosewhichareusuallyclassifiedassciencefiction(科幻小说).Hundredsof
Amongthemostpopularbooksbeingwrittentodayarethosewhichareusuallyclassifiedassciencefiction(科幻小说).Hundredsof
Cyclo-crossisacross-countrybicycleracinginopenandusuallyquiteroughcountrywithridersoftenforcedtodismountandc
Ifthedeveloping-worldColombiansarehappymostlybecausetheyreallyliketobeandthedeveloped-worldJapanesearenotsoh
TomtoldmethathewasreallyrichandownedaFerrari,butI______himatonce.
IhavereallygotangrywithJohnbecause______Isuggest,healwaysdisagrees.
—Mr.Jiang,longtimenosee.Howareyou?—Fine,thanks.Howareyou______yourteaching?
WhatdowemeanbyaperfectEnglishpronunciation?Inone【56】thereareasmanydifferentkindsofEnglishastherearespeakers
WhatdowemeanbyaperfectEnglishpronunciation?Inone【56】thereareasmanydifferentkindsofEnglishastherearespeakers
随机试题
1895年,赫斯特来到纽约,买下一份陷于困境的报纸,将之更名为《纽约新闻报》。该报当时的主要竞争对手是()
咳嗽伴粉红色泡沫痰,常见于【】
β1受体激动时可引起:α受体激动时可引起:
火烧法灭菌的特点是
患儿,5岁。突然肢体抽搐,神志丧失,持续约5分钟,自行缓解。无发热,大便稀溏。便常规正常。脑电图示:可见棘、尖慢波,呈暴发现象。其可能诊断为
制锁角是指
特种劳动防护用品安全标志标识由()组成。
健康保险产品根据经济条件可分为终生保障型和需要保障型两种类型。下列关于二者的比较,说法正确的是( )。
根据宪法和法律规定,下列哪个表述是正确的?()
WheredoesLilycomefrom?
最新回复
(
0
)