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Beauty is big business in China. The country’s cosmetics market is worth $26 billion a year, making it the third-biggest in the
Beauty is big business in China. The country’s cosmetics market is worth $26 billion a year, making it the third-biggest in the
admin
2023-02-24
23
问题
Beauty is big business in China. The country’s cosmetics market is worth $26 billion a year, making it the third-biggest in the world. Euromonitor, a research firm, believes it will grow 8% each year from now to 2017.
It would seem【C1】________then, that some of the world’s best-known brands are giving up on such an【C2】________market. This week L’Oreal of Prance, the world’s biggest cosmetics firm, said that it will stop selling its Gamier line of beauty products in China. This came on the【C3】________of an announcement by Revlon, an American【C4】________that it would leave the country altogether.
L’Oreal insists that this is not a step【C5】________from the Chinese market, of which it【C6】________an 11% share, but rather a【C7】________in strategy. It says it will henceforth【C8】________selling Chinese consumers its L’Oreal Paris and Maybelline New York lines. Revlon has done rather less well in China, which【C9】________a tiny share of its global【C10】________. It is said to have【C11】________a big fall in sales in recent months and【C12】________this on a slowing Chinese economy.
A few years ago, when China’s annual GDP growth was in double digits and its consumers had【C13】________ begun to fill their repressed desire for foreign luxury, the firms that sold it set themselves ambitious targets. Now China is coming to【C14】________a more normal emerging market: still with much potential for growth,【C15】________with no guarantee that every【C16】________foreign product entering it will get a piece of the action. Consumers are becoming more【C17】________, and are increasingly unwilling to pay extra money for all but the very best brands.
At the same time costs are high. Wages for "beauty assistants" and other saleswomen are【C18】________at double-digit rates annually. Marketing in such a huge and diverse country, are【C19】________. To cap it all, Chinese cosmetics firms are quickly catching up with the foreign ones.
As the costs rise and the【C20】________slows, L’Oreal and Revlon are unlikely to be the last foreign cosmetics firms to think again about their ambitions in China.
【C19】
选项
A、effective
B、complex
C、poor
D、aggressive
答案
B
解析
本段开头提到运营成本高,本句又指出中国市场的特征:huge and diverse(巨大且多变),因此在中国的营销(marketing)应该不是易事,因此选B项complex“复杂的”。上述的两个公司在华销售都遇到了难题,因此他们在中国的营销并不是A项effective“有效的”。C项poor“不理想的,糟糕的”用来形容中国的市场营销环境也不客观。D项aggressive“好斗的,积极进取的”用于描述marketing搭配常指强势营销,也不符合上述两公司在中国的表现。
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0
考研英语二
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