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  3. Business is often seen as the "bad guy" in environmental matters because people feel that businesses will do anything to make a

Business is often seen as the "bad guy" in environmental matters because people feel that businesses will do anything to make a

admin2010-12-30  43
问题     Business is often seen as the "bad guy" in environmental matters because people feel that businesses will do anything to make a profit. Unfortunately, this is too often the case.
    Many business people, in fact, believe that they can’t make a profit and be kind to the environment at: the same time. However, it does not necessarily have to be this way. Using common business strategies, companies have found ways to become environmentally friendly or "green" and increase their profits at the same time.
    One such strategy that businesses use is known as "product differentiation". This term means that: a company advertised the fact that its products are different from other, similar products. A number of environmentally friendly companies have done this successfully. For example, in marketing their products, organic (有机的) food companies emphasize the organic aspect. That is, they highlight the fact that no chemicals have been used to grow the food, and so it is better for consumers’ health and for the environment.
    Another "green" business strategy that has been successful is waste reduction. Many companies have considered waste and pollution as a necessary part of the production process. They have done little to prevent either waste or pollution, unless there were laws that forced them to. However, other companies have realized that there are definite advantages to reducing waste and pollution. Less waste and less pollution means a more efficient production process. The 3M Company started a program that rewarded employees for successful ideas about how to reduce waste and prevent pollution last year. This program has helped the company pollute much less and save more than a half billion dollars.
Companies that take measures to reduce waste and pollution______.
选项 A、are more productive
B、are less successful
C、save money
D、spend more money
答案C
解析 本题为细节题。解题关键是文章最后一段第四句与第五句： “However，other companies have realized that there are definite advantages to reducing waste and pollution．Lesswaste and less pollution means a more efficient production process．(然而别的公司意识到减少废物与污染排放明显有好处。更少的垃圾与更少的污染意味着更有效的生产过程。)”。文章最后还说，减少垃圾与污染的项目帮助公司节省了5亿多美元。因此正确答案为C项。选项A没有提及，选项B与选项D和上述内容正好相反。
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