2. 外语
  3. In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the

In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the

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问题     In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas.
A: What is important when…?
    Monitoring employees’ performance
    • Attitude to work
    • Motivation
    •
    •
B: What is important when…?
    Maintaining customer base
    • Discounts
    • After-sales service
    •
    •
C: What is important when…?
    Aiming to improve quality of products
    • Raw materials
    • New technology
    •
    •
选项
答案If you choose topic A: what is important when monitoring employees’ performance? Monitoring employees’ performance is closely related to the successful operation of the company and four factors should be taken into consideration when doing that. Firstly, it is employees’ attitude to work. As is well-known, attitude is everything. Those who have a positive attitude to work are always willing to do more for the company and therefore they should be praised. Secondly, the employer should monitor employees’ motivation, which is the driving force to work. Either motivated by salary or promotion, employees work hard and vigorously. On the contrary, he who has no motivation cannot perform well and going to work is just a daily routine. Thirdly, employees’ punctuality should be monitored. Arriving at office and attending meetings on time are basic requirements in most companies. In order to make everyone punctual, the equipment for registration is necessary. Fourthly, it is employees’ efficiency. Whether they can meet the deadline or finish the task ahead of time is important to the company, since time is money. If you choose topic B: what is important when maintaining customer base? How to maintain customer base is crucial to businesses. As far as I am concerned, four factors should be considered. First and foremost, discounts. Buying their desirable goods with lower price is what most customers want. Therefore, offering discounts is an effective way to attract customers. Secondly, after-sales service is the guarantee of a large customer base. According to the survey, customers prefer products with long and good after-sales service even though their prices are higher。The companies that have a professional team and provide 24-hour help to customers when their products are in trouble always take a lead in business. Thirdly, the quality of products is what customers really care. The good quality include satisfying design, excellent workmanship, durability and so on. The companies should try their best to improve the quality of products. Fourthly, some promotion activities help to maintain customer base. For example, if you are doing retail, you can hold raffles regularly to keep your customers; if you are running a training school, you can give free trial classes. If you choose topic C: what is important when aiming to improve quality of products? The quality of products is the life of an enterprise and "quality first" is an important policy. When deciding how to improve the quailty, four factors should be considered. First of all, the raw material must be good, for they are essential for production. The buyers must be honest and responsible when they select raw materials. Secondly, new technology helps to improve the quality of products. It is the research and development department that has the duty to introduce and explore new technology to upgrade products. Thirdly, a strict production and check system is the guarantee of quality. Workers of the production line should receive systematic training before they start to work. The check system, including special checking equipments and persons, are very important for quailty control. Fourthly, enterprises need use different ways to know customers’ feedback, especially their complaints of bad-quality products. The useful feedback makes us realise the problem and think of ways to improve.
解析
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本试题收录于： BEC中级口语题库BEC商务英语分类
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