首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
When you were looking for a reliable, honest auto mechanic, how did you find him? Before you went into that restaurant you recen
When you were looking for a reliable, honest auto mechanic, how did you find him? Before you went into that restaurant you recen
admin
2015-05-14
69
问题
When you were looking for a reliable, honest auto mechanic, how did you find him? Before you went into that restaurant you recently tried, how did you know that it served great food? If you’ re like most everyone on the planet, you want to lower your risk of a big ugly surprise so you asked people you trust to refer you to a business they trust.
We all rely on our friends and associates to recommend going—or not going—to a particular business. Marketers call this friend-to-friend endorsement(认可)of a business " word-of-mouth advertising". It is the most powerful form of advertising. It is also the most difficult to create.
When you do a great job for your customers or a rotten job, people are going to talk about your business. Unfortunately, because we humans seem to feel negative emotions more intensely than positive ones, we’ re more inclined to tell more of our friends about bad experiences with a business than positive ones. Understand this: Customers believe their own experience. You can’t make them believe that your company is wonderful when they felt they were treated badly.
So, to get positive word-of-mouth going for your business, especially from your demanding customers in this service-based economy, you’ ve got to do a really outstanding job. For everyone, consistently.
And when you do, you build a great reputation. That takes time. But it forges a bond with your customers and prospective customers in a way that no slick advertising campaign, and no promotional coupon(优惠券)ever could.
The good news is that because there are so many different businesses chasing after your customers’ money, people want to know who they can trust. So people are going to be talking about you. Create a free sales force for your business—an army of delighted customer who tell everyone they know how good your company is to do business with. That’ s a great antidote(解毒剂)to defection.
What is the main topic of this passage?
选项
A、A person should rely on his friends for business.
B、A good name will bring you money.
C、A company can make customers believe that it’ s wonderful.
D、A company should advertise everything to survive.
答案
B
解析
主旨大意题。本文的主要内容是关于口头广告的。说明了一个好的口碑对一家公司来说是多么的重要,也就是一个好名声对于公司的重要性,一般说来,对于公司,好名声会带来好的经济效益。故B正确。
转载请注明原文地址:https://kaotiyun.com/show/zsTC777K
本试题收录于:
英语题库普高专升本分类
0
英语
普高专升本
相关试题推荐
Nosooner______thephotothanherememberedhisgirlfriend.
Educationisnotanend,butameanstoanend.Inotherwords,wedonoteducatechildrenonlyforthepurposeofeducatingthe
Effortsshouldbemadeto______(broad)theopportunitiesofemploymentforthelaid-offworkers.
Weregretourinabilitytoacceptyourclaimbecausethecaseswhenbeingloadedleftnothingtobedesired.
OnOct.12,1989,someChinesescientistswereworkingatthecomputerstolookfortheinformationtheyneeded.Suddenlytheys
Papermoneyprintedbybanksmustbeexchangedformetalmoney______demand.
Youmayborrowthisdictionary______youkeepitclean.
Nowletuslookathowweread.Whenwereadaprintedtext,oureyesmoveacrossapageinshort,jerkymovement.Werecognize
Mynewglassescostme______thelastpairthatIbought.
George:You’vegivenusawonderfulChinesedinner,Mrs.Li.Mrs.Li:______
随机试题
A.肠粘连松解术或肠扭转复位术B.肠切除吻合术C.短路手术D.肠造口术E.肠外置术男,35岁,因急性肠梗阻开腹探查,发现小肠肿物致部分小肠扭转。选择治疗的方法是
包皮过长
A.银翘散B.大柴胡汤C.麻杏石甘汤D.茵陈五苓散E.麻黄连翘赤小豆汤患者身目发黄鲜明,右胁剧痛且放射至肩背,壮热或寒热往来,伴有口苦咽干,恶心呕吐,便秘,尿黄,舌红苔黄而干,脉弦滑数治疗宜选用
糖类在体内构成()。
某公司开展企业安全文化建设规划,聘请第三方机构对公司的安全生产管理和状态进行了初始评估,评估结果为处于“依靠严格监督"的阶段,建议未来三年的安全文化发展目标定为达到“员工的自我管理”阶段。依据企业开展安全文化建设规划的工作步骤,下一步工作应为()。
建筑工程安全生产管理必须坚持( )的方针。
下列行为中,违反《中华人民共和国妇女权益保障法》的有()。
甲、乙两人相约在0到T这段时间内在约定的地点会面,先到的人等候另一人,如等候时间超过时间t(t<T)便离开,试求甲、乙两人能会上面的概率.
Anaccidenthappenedat______.crossroadsafewmetersawayfrom______bank.
Questions14-17Thetexthas9paragraphs(A-I).Whichparagraphdoeseachofthefollowingheadingsbestfit?Questions18-22
最新回复
(
0
)