首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Word-of-mouth advertising turns out to be insincere. B、Traditional advertisements are unconvincing. C、Everyone loves tradition
A、Word-of-mouth advertising turns out to be insincere. B、Traditional advertisements are unconvincing. C、Everyone loves tradition
admin
2014-06-30
33
问题
Tonight, I’ll be specifically talking about word-of-mouth advertising. As we all know, billions of dollars are spent on advertising every year.
Well,(23)do you prefer to buy products recommended by an advertiser or your friends? Personally, I prefer the latter, because I trust my friends. So, word-of-mouth advertising happens when a person tells another person about a good experience with a product or service. That second person then tells another friend, family member, or colleague. By contraries, traditional advertisers talk about how good their products are. Usually, they say things like, " Studies show that our products are the best," or " Everyone loves our products," but it can sound insincere or unconvincing. And some statistics also prove that word-of-mouth advertising is more reliable and effective.
(24)According to a new study from NOP World, 93% of people believe word of mouth is the most reliable way to find out information about products and services. 70% of people are affected by it. 37% will buy it or try it, 24% will consider it and merely 9% will avoid it.
So, it’s obvious that word-of-mouth advertising has many advantages like high credibility, low costs, great reach and high efficiency. Do you agree with me? And the main reasons for the wide popularity of word-of-mouth advertising are also apparent.(25)Socializing and networking have now made people closer and closer. So relatives and friends are simply accessible over the net.
23. What does the author say about purchasing products?
24. What can we learn from the new study of NOP World?
25. What is the main reason for the wide popularity of word-of-mouth advertising?
选项
A、Word-of-mouth advertising turns out to be insincere.
B、Traditional advertisements are unconvincing.
C、Everyone loves traditional advertisers’ products.
D、Most people believe in word-of-mouth advertising.
答案
D
解析
文章中提到,NOP World的最新研究表明,有93%的人认为口头广告是获取产品信息和服务的最可靠的途径,70%的人会受到口头广告的影响。由此可知,大多数人是相信口头广告的,故答案为D)。
转载请注明原文地址:https://kaotiyun.com/show/zsm7777K
0
大学英语六级
相关试题推荐
RecentlyGeorgeandIhostedaspecialpreviewofPreciousinourhometown,Houston.The【C1】______of200includedyoungpeoplea
RecentlyGeorgeandIhostedaspecialpreviewofPreciousinourhometown,Houston.The【C1】______of200includedyoungpeoplea
StatesExperimentwithOut-of-ClassroomLearningAttheendofAugust,mostofOhio’steenagerswillshakeofftheirsummert
A、Shestudiesinthesameschoolasherbrother.B、Sheisn’tgoingtoworkinherbrother’sfirm.C、Sheisn’tgoingtochangehe
A、Theywillvarywiththesizeofvehicles.B、Theywillbediscountabletoregularcustomers.C、Theywillbelowerthanconventi
Foryears,scientistshavebeenstudyinghowmusicaffectsthebrainanditsfunctions.Classicalmusic,【B1】______songsbyMozar
A、Heisgoingtogiveatalkonfishing.B、Hethinksfishingisagoodwaytokilltime.C、HehasthesamehobbyasCindy’sfath
Widespreadadoptionofplug-inelectricvehiclescoulddramaticallycutgreenhousegaspollutionandreduceU.S.dependenceonf
AreYouReadyforMore?Inaworldofclimatechange,abnormalstormsarethenewnormal.Whywe’reunpreparedforthedistr
A、Intheirappearance.B、Intheformofdisplaying.C、Inthevisitingrules.D、Intheopeningtime.B推断题。短文开头提到,博物馆已经发生了变化,它们已经不
随机试题
A.易并发肝癌B.女性多见C.男性多见D.儿童多见E.老年人多见乙型肝炎肝硬化
药剂人员在收方时应注意审核下列哪些内容
治疗阳虚水泛之水肿,最宜选用的方剂是()。
服刑期间王尔德苦等道格拉斯来信,可迟迟没有消息。他为道格拉斯坐牢,道格拉斯却只顾着在外潇洒。更过分的是,他还想把王尔德的信件卖给出版商,趁机捞一票。王尔德十分愤怒,遂奋笔疾书教训这小子。信中王尔德历数了道格拉斯的种种缺陷、自己的种种好处,中心思想是:我对你
甲意图杀死范某,持刀潜伏在范某家门口树林里,久等未见范某归来,因惧怕受到法律惩罚,弃刀回家。甲的行为应认定为()。
关于C++流,下面的表述中正确的是
Howdidchildrenlearnintheearliesttimes?
A、Thewomenofsomestates.B、ThewomeninthestateofWyomingonly.C、ThemembersoftheNationalWomen’sAssociation.D、Thew
Inthe1960s,medicalresearchersThomasHolmesandRichardRahedevelopedachecklistofstressfulevents.Theyappreciatedthe
ItcameassomethingofasurprisewhenDiana,PrincessofWales,madeatriptoAngolain1997,tosupporttheRedCross’scamp
最新回复
(
0
)