首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Advertising is a form of selling. For thousands of years there have been individuals who have tried to persuade others to buy th
Advertising is a form of selling. For thousands of years there have been individuals who have tried to persuade others to buy th
admin
2012-07-22
52
问题
Advertising is a form of selling. For thousands of years there have been individuals who have tried to persuade others to buy the food they have produced or the goods they have made or the services they can perform.
But the mass production of goods resulting from the Industrial Revolution in the 19th century made person-to-person selling less efficient than it previously was for most products. The mass distribution of goods that followed the development of rail and highway systems made person-to-person Selling too slow and expensive for almost all Companies. At the same time, however, a growth in mass communication occurred first in newspapers and magazines, than radio and television that made mass selling possible. Advertising, then, is merely selling or salesmanship functioning in the paid space or time of various mass communication media.
The objective of any advertisement is to convince people that it is in their best interests to take an action the advertiser is recommending. The action may be to purchase a product, go to a showroom to try the product, use a service, vote for political candidate, make a contribution, or even to join the army. Like any personal salesperson, the advertisement tries to persuade. The decision is the prospect’ s.
While advertising brings the economies of mass selling to the manufacturer, it produces benefits for the consumer as well. Some of those economies are passed along to the purchaser so that the cost of a product sold primarily through advertising is usually far less than one sold through personal salespeople advertising brings people immediate news about products that have just come on the market. Finally, advertising pays for the programs on commercial television and radio and for about two thirds of the cost publishing magazines and newspapers.
By saying that "the decision is the prospect’s", the author means______.
选项
A、advertisement often persuades people to buy what they don’t really want
B、advertisement can never really influence people’s ability to decide
C、whether to buy an advertised product is up to the would-be customer
D、the effect of an advertisement on the public is difficult to determine
答案
C
解析
意为:“买不买做广告的产品取决于消费者”。该句可译为:“决定权在消费者手里。”第三段旨在说明广告的作用:说服、劝诱消费者购买某种商品,如此而已,因为,买不买是消费者的事。prospect 在此意为:(可能的)顾客、(潜在的)消费者。
转载请注明原文地址:https://kaotiyun.com/show/zvmK777K
0
专业英语四级
相关试题推荐
Today,theworldwidewebcanbeusedbothtosearchinformationandtomakeit【C1】______toothers.Information【C2】______on
Manytheoriesconcerningthecausesofjuveniledelinquencyfocuseitherontheindividualoronsocietyasthemajorcontributi
Lichenscanbespectacularforanyonewhocarestolook,butfewpeopletakethetrouble.Oftenmodestlycolored,andseemingly
Duringthebigfireintheschool,Mantled______intogroupsandaskedeachgrouptocarrybucketsofwatertothrowantothe
Hollywoodrackedupanother"record"yearattheboxoffice.ButthehigherticketsalesmaskfundamentalissuesintheU.S.mo
Accordingtothepassage,mothersin______spendmoretimelookingafterchildren.
TheWallStreetmultimillionairesarelookingfornewmarketsoverseaswheretheycan_____theirsurplusgoods.
Onlywhenhethoughthimselfunobservedcouldone______theunderlyingmelancholyandfrustration.
Heisafunny-lookingmanwith______cheerfulfaceandalwaysencourages______free-thinkingin______young.
Autism(自闭症)isalifelongdevelopmentaldisorderthataffectsthewaysapersoncommunicatesandrelatestootherpeople.Ther
随机试题
急性普通型肝炎的典型病变是
药典、卫生部标准、省(市)自台区标准是三级药品标准是低限标准
治疗骨折最常用的方法是
钢筋接头的检验焊接前,必须根据施工条件进行试焊,按不同的焊接方法至少抽取每组()个试样,进行基本力学性能检验。
信用评分模型在分析借款人信用风险过程中,存在的突出问题有()。Ⅰ.是一种向后看的模型,无法及时反映企业信用状况的变化Ⅱ.对于多数新兴商业银行而言,所收集的历史数据极为有限Ⅲ.无法全面地反映借款人的信用状况Ⅳ.无法提供客户违约概率
企业向职工发放的货币性福利,在实际支付时应作的会计处理为( )。
甲公司与乙银行订立一份借款合同,甲公司到期未还本付息。乙银行于还本付息期届满后1年零6个月时向有管辖权的人民法院起诉,要求甲公司偿还本金、支付利息并承担违约责任。乙银行的行为引起诉讼时效中断。( )
随着网络规模的不断扩大,路由器在沟通子网连接和实现信息交换方面的重要作用逐渐被/人们所认知。路由算法需要综合考虑的因素有()。
媒体上最近充斥着关于某名人的八卦新闻,这使该名人陷入一种尴尬的境地:如果她不出面做澄清和反驳,那些谣传就会被大众信以为真;如果她出面做澄清和反驳,这反而会引起更多人的关注,使那些八卦新闻传播得更快更广。这也许就是当名人不得不付出的代价吧。如果题于中的陈述为
Attheageof12,thehumanbodyisatitsmostvigorous.Ithasyettoreachitsfullsizeand【T1】______,anditsownergetshi
最新回复
(
0
)