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  3. One of the strangest things about dispute over advertising is that the greater the fuss the much of a mystery the industry itsel

One of the strangest things about dispute over advertising is that the greater the fuss the much of a mystery the industry itsel

admin2011-02-11  59
问题   One of the strangest things about dispute over advertising
is that the greater the fuss the much of a mystery the industry
itself seems to become. Advertising is a passionate area.
It seems to affect those who attack it and those who defend
it in remarkable similar ways. Before long both are exhibiting   【M1】______
the same compulsive urge to overstate their case to
that it is difficult to believe that the critics and the defenders   【M2】______
of advertising are even arguing for the same thing. But just
as it seemed sensible for us to regard advertising without go 【M3】______
to either extreme, so it also seemed logical to try and find as
cold-bloodedly as if we could, what advertising in the Britain   【M4】______
of the sixties really was.
We knew that they consumed around ＄ 950 million a 【M5】______
year, or roughly 2 percent of the national income. We knew
that it employed something over 200,000 individuals, the
majority of which were paid salaries considerably above the  【M6】______
national average. And we knew that it was supposedly run in
accordance certain rather vague and often complex rules and  【M7】______
professional orders.
Therefore once we tried finding out exactly what all this 【M8】______
money went on, what these highly paid individuals did for it
(and with it) ,and how the rules and orders influenced them,
a curious thing happened. This strange animal called advertising,
so disliked by its supporters and so beloved by its defenders,   【M9】______
began to disappear. In its place were advertising
men and advertising agencies—all working in different ways
and to different rules and all showed quite startling differences 【M10】______
of competence, taste and effectiveness.
【M8】
选项
答案Therefore改成But
解析 前一段指出广告业营业额巨大，从业人员很多，薪酬也远远高于平均值。而其经营需要遵循一定的规则，这些规定有些模糊，很复杂，但很专业。接着本句提出“出现了怪现象”，两者之间无因果关系。从下文中的 began to disappear可看出，这与前段广告市场的繁荣景象构成对比，故为转折关系。
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