2. 外语
  3. Culture is one of the most challenging elements of the national 1.______ marketplace. This system of learned behavior patterns c

Culture is one of the most challenging elements of the national 1.______ marketplace. This system of learned behavior patterns c

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问题     Culture is one of the most challenging elements of the national 1.______
marketplace. This system of learned behavior patterns characteristic with
the members of a given society is constantly shaped by a set of dynamic 2.______
varieties: language, religion, values and attitudes, manners and customs, 3. ______
aesthetics, technology, education, and social institutions. To cope with
this system, an international manager needs both factual and interpretive
knowledge of culture. To some extent, the factual knowledge can be
learned; its interpretation comes only by experience. 4.______
    The most complicated problems in dealing with the cultural
environment stem from the fact one cannot learn culture—one has to 5. ______
live it. Two schools of thought exist in the business world on how to
deal with cultural diversity. One is that business is business the world
around, following the model of Pepsi’s and McDonald’s. In some cases, 6.______
globalization is a fact of life; however, cultural differences are still far from
converging.
    The other school proposes that companies must tailor business 7.______
approaches with individual cultures. Setting up policies and procedures
in each country has been compared to an organ transplant; the critical
question centers around acceptance or rejection. The major challenge to
the international manager is to make sure that rejection is not a result of
cultural myopia or even blindness.
    Fortune examined the international performance of a dozen large
companies that earn 20 percent or more of their revenue overseas. The 8.______
international successful companies all share an important quality: patience. 9.______
They have not rushed into situations but rather build their operations 10.______
carefully by obeying the most basic business principles. These principles
are to know your adversary, know your audience, and know your customer.  
选项
答案obeying——following
解析 本题为动词与名词搭配错误。此处名词中心语为principles，相应的动词词组应该是follow the principles或stick to the principles。
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