2. 外语
  3. Starbucks Because of rapid globalisation over recent years, the competition around the world becomes more intense, especiall

Starbucks Because of rapid globalisation over recent years, the competition around the world becomes more intense, especiall

admin2013-02-14  54
问题                          Starbucks
    Because of rapid globalisation over recent years, the competition around the world becomes more intense, especially for the service industry with the similar products. The most critical point for business to succeed is not only the quality of products they supply, but also the atmosphere of cooperating and the amount from yield of teamwork in retail sales. The employees who always deal with customers and can realise what customers really need are first-line staff. Therefore, it turns to be essential for companies to motivate, reward and train their employees to be the best quality personnel.
    Starbucks began by three friends, Jerry Baldwin, Zev Siegl, and Gordon Bowker, who knew each other in the University of Seattle. In 1971, the first name of their store is "Starbucks Coffee, Tea and Spice" in Seattle, Washington’s Pike Place Market. Starbucks Corpotation, the most famous chain of retail coffee shops in the world, mainly benefits from roasting，selling special coffee beans and various kinds of coffee or tea drinks. It owns about 4,000 branches in the whole world. Moreover, it has been one of the most rapidly growing corporations in America as well. The reasons why Starbucks is worldwide popular are not only the quality of coffee, but also its customer service and cozy environment. Starbucks established comfortable surroundings for people to socialise with a fair price, which attracts consumers of various ages to get into the stores. Besides, it is also noted for its satisfaction of employees.
    Starbucks is one of the optimal business models for cooperation and teamwork. Teamwork can not only construct a small social structure in orgunisation for employees to socialise, but also is a composite of various kinds of members who are equipped with different background of skill and knowledge on account of the mission. Each member plays an important role in the teamwork; therefore, everyone in that team can meet his need for getting acquainted with different colleagues and learn new skill from each other. Thus the definition of teamwork is a social system including more than three people in an organisation or context. These members identify others as one member of the team and they have the same goal.
    The managers in Starbucks treat each workpeople equally and an of the staff are called ’partners’, even the supervisors of each branch are so called as well. In order to narrow the gap between managers and employees, they also co-work with the basic level staff in the front line. Due to this, they can maintain a good management system and create a much closer and more familiar atmosphere than other places, which makes not only employees enjoy their job but also customers affected by their enthusiasm.
    Starbucks has a well-organised communication channel for employees. It places a great importance on labours. For example, managers plan the working hours per worker and arrange the schedule of time off, and meet their requirements according to their wants. There are interviews every week to see what employees’ need is. A special survey called "Partner View Survey" is taken off approximately every two years. The managers can receive feedbacks through the event on which part should be improved or what issue should be paid more attention to.
    The partners have the right to figure out what is the best policy for them, and the directors show a respect for each suggestion. Starbucks even wants every employee to join in making and developing plans, then achieving their goals all together. As a result, the policies and principles are communicated between all staff, and there is no limitation in employees’ personal opinions. For this reason, business could improve, even innovate their strategies by different ideas.
In order to narrow the gap between managers and employees, they also co-work with the basic level staffs in the front line, which can maintain
选项 A、a good management system and create a more intimate and familiar atmosphere.
B、a good management system and create a leisurely atmosphere.
C、a loose management system and create a much closer and more familiar atmosphere.
D、a loose management system and create a more relaxing atmosphere.
答案A
解析 第四段讲述了星巴克各级员工的平等关系。星巴克的经理平等对待每一名员工，所有的员工都被称为“合作伙伴”，甚至每一家连锁店的负责人也被如此称呼。为了减少经理和员工之间的差距，经理也会与一线员工一起工作，这样做能够维持良好的管理体制，创造更加和谐的氛围，使员工能够享受工作，顾客也能够被他们的热情所感染。A项表述与文中内容相符；B项中leisurely意为“宽松的，休闲的”，与原文中“closer”不符；C、D项内容未在文中提及。
转载请注明原文地址:https://kaotiyun.com/show/0L7d777K
本试题收录于： BEC高级阅读题库BEC商务英语分类
0

BEC高级阅读

BEC商务英语

相关试题推荐
随机试题
最新回复(0)