首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods a
Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods a
admin
2010-08-07
26
问题
Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods at reasonable prices, thereby establishing a firm home market and so making it possible to provide for export at competitive prices. By helping to increase demand it helps enormously to raise standards of living. By helping to increase demand it ensures an increased need for labor, and is therefore an effective way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television license would need to be doubled, and travel by bus or tube would cost more.
And perhaps most important of all, advertising provides a guarantee of reasonable value in the products and services you buy. Apart from the fact that twenty-seven Acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for mercifully the public has the good sense not to by the inferior article more than once. If you see an article consistently advised, it is the surest proof I know that the article does what is claimed for it, and that it represents good value.
Advertising does more for the material benefit of the community than any other force I can think of.
There is one more point I feel I ought to touch on. Recently I heard a well-known television personality declare that he was against advertising because it persuades rather than informs. He was drawing excessively fine distinctions. Of course advertising seeks to persuade.
If its message were confined merely to information—and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the color of a shirt is subtly persuasive—advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television personality wants.
The author thinks that the well-known TV personality is______.
选项
A、very precise in passing his judgment on advertising
B、interested in nothing but the buyer’s attention
C、correct in telling the difference between persuasion and information
D、obviously partial in his views on advertising
答案
D
解析
推断题。文章第四、五段讲了广告的作用是不能严格区分的,因此可推断出作者认为那位电视人物的观点是片面的。所以应选D。
转载请注明原文地址:https://kaotiyun.com/show/0oxd777K
本试题收录于:
公共英语四级笔试题库公共英语(PETS)分类
0
公共英语四级笔试
公共英语(PETS)
相关试题推荐
Whyare"Clovispeople"believedtofirstenterNorthAmerica?
Veryearlyinthemorning,beforedaybreakforthegreaterpartoftheyear,themenwouldthrowontheirclothes,breakfaston
【B1】Thelegalquestionaboutwhetherandtowhatextentitisappropriatetoauditandmonitorcompanycomputersystemsisnoty
【B1】Thelegalquestionaboutwhetherandtowhatextentitisappropriatetoauditandmonitorcompanycomputersystemsisnoty
Thedestructionofournaturalresourcesandcontaminationofourfoodsupplycontinuetooccur,largelybecauseoftheextreme
WhatisNOTtrueaboutthefirstOlympics?
Thepurposeofthepassageisto______.
Advertisingplaysamajorroleinthedistributionofgoodsfrommanufacturerstoconsumers.Itprovidesaneffectivewayforse
随机试题
发生化学事故后,首先应迅速将警戒区内无关人员集中,以免人员伤亡。
Everyoneseemstobeinfavorofprogress.But"progress"isafunnyword.Itdoesn’tnecessarilymeanthatsomethinghasbecom
症见腹部疼痛,里急后重,痢下赤白脓血,黏稠如胶冻,腥臭,肛门灼热,小便短赤,舌苔黄腻,脉滑数,辨病为
下列不属于家庭外资源的是
2004年1月1日,乙建筑公司与客户签订一项固定造价建造合同,承建一幢办公楼,预计2005年6月30日完工;合同总金额为16000万元,预计合同总成本为14000万元。2005年4月28日,工程提前完工并符合合同要求,客户同意支付奖励款200万元。截止2
因机器故障无法打印存折时,应做()处理后重新办理。
某两地的通行必须经过两座桥,第一座桥需要维修的概率为0.05,第二座桥需要维修的概率为0.02,则这两地正常通行的概率为________。
开发软件所需高成本和产品的低质量之间有着尖锐的矛盾,这种现象称做()。
Inrecentdecadeschildspecialistshavetriedmoreandmoretohelpparentswiththeirchildren’sschoolbehavior,Schoolsofe
FromAccountanttoYogi:MakingaRadicalCareerChange[A]Atsomepoint,almostallofuswillexperienceaperiodofradical
最新回复
(
0
)