2. 外语
  3. In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the

In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the

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问题 In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas.
A: What is important when...?
Choosing new computer equipment
    Reputation of the manufacturer
    Service
B What is important when...?
Managing a product
    Communication skills
    Keeping to budget
C What is important when...?
Importing goods for first time
    Cultural differences
    Professional advice
选项
答案 I choose topic A—what is important when choosing new computer equipment. As for this topic, in my view, here are three ideas to be mentioned. First, reputation of the manufacturer could make great sense. The famous brand name is the guarantee for the high quality of the new office equipment. So the big brand will be the first choice for the buyers. Second, service is also very necessary to care about. In the long run, the buyers should apt for the equipment with good service. And whenever and whatever your equipment has something wrong, the company can provide the door-to-door service. Finally, prices and discounts would play an important role in the competition. The consumers always want to go for higher quality and less expensive products. It is a common sense. And if the equipment has some discounts, it must attract more attention from the buyers. I choose topic B—what is important when managing a product. Regard for this topic, there are three following aspects: In the first place, communication skill is an important aspect to consider. The excellent staff can make a nice communication with the consumers, so that the consumers can learn more about the products from them. And the sales number of the product can increase. Then, measures should be considered to keep to budget. There are many ways to keep to budget, such as cutting down the cost of raw materials, increasing efficiency of production and eliminating waste are important. Cost-conscious companies always seek to work with good suppliers who can offer quality raw materials with reasonable prices. Third, the high quality of the product is the substantial request. It is the assurance of the wider exploitation. It is the presupposition for consumers’ buying. I choose topic C — what is important when importing goods for the first time. As with this topic, I have the following views; Firstly, cultural differences is an important element. As we all know, different countries have different cultures. So they may have different requests and needs for the same goods. To have a good deal with the foreign, we should meet their demands other than mine. Secondly, professional advice is helpful for the first importing. Since your company lacks of the practical experience of importing goods, good professional advice can make your company avoid various troubles and difficulties. Finally, you should find a good middle company for your first importing. If so, it will give you much help on promoting your products in foreign country. Otherwise, you may fail at once. In a word, cultural differences, professional advice and a good middle company are all important factors when aiming to import for the first time.
解析     话题A，在选择新的电脑设备时，什么是重要的；话题B，在促销某一产品时，什么是重要的；话题C，是对于第一次进口货物，什么是重要的。参考答案选择的是话题C。考生在展开论述时，应注意主论点与分论点、分论点之间以及分论点内部关联词的应用，如what’s more，therefore等。关联词可以使得整个论述整体呈现连贯性、各部分呈现紧密型。
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本试题收录于： BEC中级口语题库BEC商务英语分类
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