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  3. Some companies are more creative in their use of history than others．HSBC’s History Wall，a striking art installation at the bank

Some companies are more creative in their use of history than others．HSBC’s History Wall，a striking art installation at the bank

admin2019-11-28  101
问题 Some companies are more creative in their use of history than others．HSBC’s History Wall，a striking art installation at the bank’s London headquarters，is made up of 3，743 images drawn from the bank’S archives and arranged in chronological order．
    Even this is dwarfed? by Coca Cola，the American classics．In May，Coca Cola opened a new corporate museum in Atlanta，which is expected to pull in more than 1 million visitors annually，Attractions include the first Coke cans to go into space，a functioning boning line and a tasting lounge．
    The benefits of knowing your corporate history can be very practical．Companies often usetheir history as inspiration for new products．Disney constantly mines its archives of old films．Carmakers have overhauled old designs for the modem era：Volkswagen’s New Beetle is an obvious example．
    But the bigger payoff tends to be less tangible that of forging stronger bonds with customers and employees．Age can by itself confer a sense of trustworthiness，brewers and banks are fond of flaunting(炫耀)their deep roots．Jim Gilmore，co-author of“Authenticity”，argues that history is also vital in giving companies a genuine sense of personality．Ritz-Carlton’s use of cobalt-blue glasses in its hotel dining rooms can be traced back to Boston in the 1920s，for example，where window glass that had been imported from Europe and turned blue in the New England air was a symbol of wealth．Rather than commissioning dusty biographies to mark anniversaries，Mr．Gilmore believes that firms should search the archives for inspiring stories of this kind．
    Younger companies can use history，too．Before giving up their old jobs，the founders of Innocent，a British drinks firm formed in 1998，sold an initial batch of smoothies from a market stall in London．They asked customers to put their empty bottles into one of two labeled bins to indicate whether they should focus on their new venture or stick to their day jobs．The rest，as they say，is history．The firm now uses the story to illustrate its folksy image．
    请回答下列问题。
What does the underlined word“dwarfed”in Paragraph 2 mean?
选项 A、Less creative by comparison．
B、Be smaller in size．
C、Become more majestic．
D、Nothing different．
答案A
解析 含义题。本题考查dwarf在文中的含义，其位于第二段首句“Even this is dwarfed by Coca cola，the American classics”。通过第二段内容可知，美国可口可乐建立了一个企业博物馆，每年预计接待游客100万，由此可以推断出，可口可乐的模式更成功，更具创意性。HABC与之相比“相形见绌”，A项“不如可口可乐有创意”为正确选项。B项“尺寸更小”、C项“更宏伟”和D项“没什么不同”均不符合题意。故本题选A。
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