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  3. When the leaders of the new economy say they’re not in it for the money, that’s not just bad for business. It’s bad for everyone

When the leaders of the new economy say they’re not in it for the money, that’s not just bad for business. It’s bad for everyone

admin2010-09-10  86
问题     When the leaders of the new economy say they’re not in it for the money, that’s not just bad for business. It’s bad for everyone.
    Some of the pioneers of the new economy are saying very strange things. These moguls of modern-day capitalism solemnly deny that they are engaged in business for the purpose of making money. What’s going on here? Adam Smith, the founding father of capital ism, presumed that people engage in commercial activity for the purpose of economic gain. Have capitalism’s most successful practitioners evolved beyond such base intentions? Are we to infer that the world’s largest wealth-creation scheme is being driven largely by non profit motives?
    Not really.  New-economy tycoons still like to make money.  They simply want to make clear that they are also driven by higher motives. And this trend in pursuit of higher things is spreading through the business world. A recent editorial in the Red Herring posited business as an expression of the highest human capacities: "Money comes to those who do it for love." Such talk has become so common that we have to remind ourselves that it is a fairly recent innovation. You probably don’t have the time to review the immense socio logical literature on the attitudes of workers in the early and middle part of the 20th century. A single book, Studs Terkel’s Working, should be enough to make the point, or per haps just a brief talk with some old guys about their work philosophy. You won’t hear a lot of mush about saving the world or finding nirvana in the workplace. To these people, today’s rhetoric about meaning in the workplace must sound absurd.
    The attempt to find higher purpose and meaning in work is likely to fail. In the few cases where it does not, it will probably {all short of our expectations. Modern technological capitalism, for all its vitality and efficiency, cannot supply on its own a meaning to life. This isn’t just a philosophical matter. When we seek meaning in work at the expense of the institutions society has built specifically to contain meaning - the arts, our families, the church and so on -- we risk a great deal. We may not merely disappoint ourselves; we could disrupt the very prosperity the free market has provided us.
The word "mogul" (Line 2, Para. 2) most probably means.
选项 A、money made by the new economy
B、people who made a fortune in this new era
C、new rules of modern-day capitalism
D、Adam Smith and his peers
答案B
解析 属词义推断题。在原文中mogul这个词的前面发现有these“这些”，则证明这个名词所指代的对象在上文有所出现，于是在上句中发现了复数名词pioneers of the new economy，则代表这是某种人。观察四个选项有B、D是人，但Adam Smith在后面才出现，所以正确答案B。
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