首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
No one is going to spend much time deciding whether to read a printed advertisement or listen to a spoken one. If their attentio
No one is going to spend much time deciding whether to read a printed advertisement or listen to a spoken one. If their attentio
admin
2013-09-04
89
问题
No one is going to spend much time deciding whether to read a printed advertisement or listen to a spoken one. If their attention is not attracted in no time and held firmly for the short amount of time necessary to absorb what is being said, then the advertisement will have failed miserably. The language of advertising, therefore, must be a language of immediate impact and rapid persuasion. It must bring the advertised produce into attention, highlight its qualities, clearly outline the reason for buying it, and, preferably, leave a memorable echo of what has been said about the product ringing in the reader’s or listener’s mind.
选项
答案
没人会花很长时间来决定是否阅读印刷的广告还是听播放的广告。如果广告不能马上吸引人们的注意力,使其专注片刻,足以理解广告内容,那么这个广告会惨败。因此,广告词的效果必须是立竿见影,马上让你心动。广告词必须让人关注所介绍的产品,突出其性能,简明介绍购买它的理由,最好使读者或听众对产品的介绍留下深刻印象,并能长久回荡在其脑海里。
解析
转载请注明原文地址:https://kaotiyun.com/show/32HO777K
0
研究生英语学位课统考(GET)
相关试题推荐
Sherememberedseveraloccasionsinthepast______shehadexperiencedasimilarfeeling.
Thereisamarkeddifferencebetweentheeducationwhicheveryonegetsfromlivingwithothers,andthedeliberateeducatingof
WhenIappliedunderEarlyDecisiontotheUniversityofPennsylvaniafouryearsago,Iwasmotivatedbytwopowerfulemotions:
Althoughspeechandwritingarethespecialmeansofcommunicatingofhumans,theinterchangealsotakesplaceinmanyotherway
Althoughspeechandwritingarethespecialmeansofcommunicatingofhumans,theinterchangealsotakesplaceinmanyotherway
Negotiationislimitedtothecorporateboardroomortohigh-stakesbusinesssettings.Bybecomingfamiliarwithsimplenegotia
Asresearcherslearnmoreabouthowchildren’sintelligencedevelops,theyareincreasinglysurprisedbythepowerofparents.T
WhataccountsforthegreatoutburstofmajorinventionsinearlyAmerica-breakthroughssuchasthetelegraph,thesteamboatand
Doyourememberallthoseyearswhenscientistsarguedthatsmokingwouldkillusbutthedoubtersinsistedthatwedidn’tknow
MayorPatPattersonsaidthisnewinitiative______improvingparkingandpedestrianaccess.
随机试题
患者男,18岁,反复鼻腔、口腔出血2年,每次出血量约150~250ml。检查:轻度贫血貌。血压114/63mmHg,HR87次/分,HB7.8。鼻腔检查:左鼻腔后段可见淡红色新生物,表面有血迹,触之易出血。电子鼻咽镜检查:鼻咽部有约3cm×2.5cm×
“十恶”中危害国家安全的是______。
有关同一控制下企业合并的处理方法中,下列表述正确的有()。
默读短文,完成题目。成语里的歌声①翻阅成语大词典,你能找到许多形容歌唱的词汇,你会听到许多成语里飞扬的歌声。这歌声唤出了历史,展现着我们祖国民族音乐五千年的文明底蕴和独特的迷人风采
司法机关行使宪法解释权源自的国家是
棚户区
SoBig.Fdamagedcomputerprogramsmainlyby______.Thetoneofthetextcanbestdescribedas______.
阅读以下说明和C++程序,将应填入(n)处的字句写在对应栏内。[说明]本程序使用类来管理员工的通讯地址信息。已知程序的输出为:输出记录:5姓名:王丽华街道地址:中华路15号市:襄樊市省;湖北省邮政编
TheGreenCampusIfyouattendedthisyear’scommencement(毕业典礼)atWilliamsCollegeinwesternMassachusetts,youprobably
PsychologistGeorgeSpilichandcolleaguesatWashingtonCollegeinChestertown,Maryland,decidedtofindoutwhether,asmany
最新回复
(
0
)