首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
No one is going to spend much time deciding whether to read a printed advertisement or listen to a spoken one. If their attentio
No one is going to spend much time deciding whether to read a printed advertisement or listen to a spoken one. If their attentio
admin
2013-09-04
83
问题
No one is going to spend much time deciding whether to read a printed advertisement or listen to a spoken one. If their attention is not attracted in no time and held firmly for the short amount of time necessary to absorb what is being said, then the advertisement will have failed miserably. The language of advertising, therefore, must be a language of immediate impact and rapid persuasion. It must bring the advertised produce into attention, highlight its qualities, clearly outline the reason for buying it, and, preferably, leave a memorable echo of what has been said about the product ringing in the reader’s or listener’s mind.
选项
答案
没人会花很长时间来决定是否阅读印刷的广告还是听播放的广告。如果广告不能马上吸引人们的注意力,使其专注片刻,足以理解广告内容,那么这个广告会惨败。因此,广告词的效果必须是立竿见影,马上让你心动。广告词必须让人关注所介绍的产品,突出其性能,简明介绍购买它的理由,最好使读者或听众对产品的介绍留下深刻印象,并能长久回荡在其脑海里。
解析
转载请注明原文地址:https://kaotiyun.com/show/32HO777K
0
研究生英语学位课统考(GET)
相关试题推荐
Vitaminsareorganiccompoundsnecessaryinsmallamountsinthedietforthenormalgrowthandmaintenanceoflifeofanimals,
Asanexcellentshooter,Peterpractisedaimingatboth______targetsandmovingtargets.
Historically,thespread,prevalence,andveryexistenceofcontagiousdiseasehavewhollydependedonthegrowthandconcentrat
Thereisamarkeddifferencebetweentheeducationwhicheveryonegetsfromlivingwithothers,andthedeliberateeducatingof
InthefirstyearorsoofWebbusiness,mostoftheactionhasrevolvedaroundeffortstotaptheconsumermarket.Morerecentl
Drinkingwastewater?Theideamaysounddistasteful,butnewfederallyfundedresearchsaysmoreAmericansaredoingso—whethe
Technically,anysubstanceotherthanfoodthataltersourbodilyormentalfunctioningisadrug.Manypeoplemistakenlybeliev
Ifyouintendusinghumorinyourtalktomakepeoplesmile,youmustknowhowtoidentifysharedexperiencesandproblems.Your
Iampreparedtomakesome______onminordetails,butIcannotcompromiseonfundamentals.
Politically,thenationsoftheworldwillbecomemoretightlyintegratedbecauseofrapidlyimprovingtelecommunicationsandtr
随机试题
《像山那样思考》选自()
下列选项中,用相对数或平均数形式表现的是()。
患者,男,38岁。1周前感冒后出现咳嗽、呼吸短促,咽干多饮,近3日自觉排尿不畅,点滴而出,苔薄黄舌红,脉数。应诊为
在该市劳动力市场动向中,预示该市的失业率将会出现上涨的动向是()。
招聘申请表的特点包括()。
元首制
关于无形资产,下列说法是正确的有()
学校体育的本质功能是育人,具体又有教育功能、健身功能和娱乐功能三个方面。( )
精神分裂症患者通常会表现出()。
设A为m×n矩阵,且r(A)=m<n,则()。
最新回复
(
0
)