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  3. What is important when...? Selecting an agent - Reputation - Managerial skills - -

What is important when...? Selecting an agent - Reputation - Managerial skills - -

admin2020-06-11  35
问题 What is important when...?
Selecting an agent
- Reputation
- Managerial skills
-
-
选项
答案To begin with, I think reputation plays a significant role when selecting an agent. The agent we are going to cooperate with should be an established partner with high reputation and has the capability to guarantee his performance and increase the turnover. What’s more, the agent’s managerial skills should be another major element for our concern. If our potential partner’s professional skills are insufficient when dealing with an urgent case or facing financial crisis, he would have difficulty in controlling the whole situation and may put the company into chaos. Lastly, agent’s willingness of cooperation also plays an important role. If the agent doesn’t want to cooperate with us, all our efforts will be in vain. So we should negotiate with an agent in advance.
解析     本题需要发言的主题是“选择代理商”。根据已有的要点1“Reputation声誉”，可以联想到首先要确保对方的业绩能令人满意(guarantee performance)。根据已有的要点2“Managerial skills管理技巧”，可以联想到代理商的管理技巧关系到对市场的掌控(control market)。另外我们还可以补充一些回答的要点，例如，Willingness of cooperation合作的意愿，为确定其合作意愿，应事先与代理商进行商谈(negotiate with the agent)；再如，Image形象，代理商的形象会影响到销售(influencesales)。
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