首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
While many companies are spending more money on sales promotion than on media advertising, it is difficult to say just what pe
While many companies are spending more money on sales promotion than on media advertising, it is difficult to say just what pe
admin
2017-04-23
91
问题
While many companies are spending more money on sales
promotion than on media advertising, it is difficult to say just what
percentage of a firm’ s overall promotional budget should be
allocated to advertise versus consumer- and trade-oriented【M1】______
promotions. This relocation depends on a number of factors,【M2】______
including the specific promotional objectives of the campaign, the
market and competitive situation, and the brand’s stage in its life
cycle.
Consider, for example, what allocation of the promotional【M3】______
budget may vary according to a brand’s stage in the product life
cycle. In the introductory stage, a large amount of the budget may
be allocated to sales promotion techniques such as sampling and
couponing to induce trial. In the growth stage, moreover,【M4】______
promotional dollars may be used primarily for advertising to stress
brand differences and keep the brand name in competitors’ minds.【M5】______
When a brand moves to the maturity stage, advertising is primarily
a reminder to keep consumers aware the brand. Consumer-oriented【M6】______
sales promotions such as coupons, price-offs, premiums, and
bonus packs may be needed periodically to maintain consumer
loyalty, attract new users, and protect against competition.
Trade-oriented promotions needed to maintain shelf space and【M7】______
accommodate retailers’ demands for better margins as long as【M8】______
encourage them to promote the brand. A study on the synergistic
effects of advertising and promotion examined a brand in the
mature phase of its life cycle and has found that 80 percent of its【M9】______
sales at this stage was due to sales promotions. When a brand【M10】______
enters the decline stage of the product life cycle, most of the
promotional support will probably be removed and expenditures
on sales promotion are unlikely.
【M2】
选项
答案
relocation—allocation
解析
词汇错误。此处考查形近词的辨析。relocation意为“再分配,重新安置”,allocation意为“分配,安置”。此处并没有提到“再”分配.且根据上句动词allocated的提示.可知这里应改成allocation。这句话的意思是“这样的分配取决于很多因素,如具体的销售目标、市场和竞争状况以及品牌所处的生命周期阶段。”
转载请注明原文地址:https://kaotiyun.com/show/3MzK777K
0
专业英语八级
相关试题推荐
TeachingMethodsforEffectiveCommunicationI.Introduction:someteachingapproacheshelpfultoclassroomcommunication—we
GoodWritingEducatorsinEnglish-speakingcountrieshavedevelopedasetofbasiccharacteristicsofgoodEnglishwriting—
GoodWritingEducatorsinEnglish-speakingcountrieshavedevelopedasetofbasiccharacteristicsofgoodEnglishwriting—
TheDifferencesBetweenAmericanandBritishEnglishI.IntroductionAmericanEnglishandBritishEnglish:two【B1】______ofEngli
ThePurposeofLiteraryAnalysisI.Introduction—makingreadersappreciate【B1】______ofliteraryworks【B1】______—relatinglit
Itmaybenosurprisethatthebest-sellingcomputerbooksofarthisyearisiPhone:TheMissingManual,bymycolleagueDavid
ThefirstEuropeandiscovererofCanadawasfrom
WhichofthefollowingbroadcastingcompaniesbelongstoCanada?
WhatisthesenserelationbetweenSentenceA"John’scomputerneedsrepairing"andSentenceB"Johnhasacomputer"?
Itisasuccessinsofarasmorewomenretaintheiryouthfulappearancetoagreateragethaninthepast."Oldladies"area
随机试题
在化学冶金焊接中,常用的脱硫剂是锰及熔渣中的碱性氧化物。
MΦ产生的能活化T细胞的是T产生的能活化T、B、N、MΦ
A.癌基因B.抑癌基因C.结构基因D.调节基因E.操纵基因表达阻遏蛋白的基因是
强心苷的性状特点为()。
A.泛油B.变色C.气味散失D.潮解E.风化黄柏易变异的现象是()。
某企业以银行存款偿还到期的短期借款5000元,同时支付本期借款利息300元,正确的会计分录是()。
某房地产开发企业拟建一幢自用办公楼,预计工程造价为2000万元,准备采用邀请招标方式选择承包商,并在招标文件中要求投标人提交投标保证金。此外,为了评标工作的需要,拟组建由7人组成的评标委员会,其中该房地产开发企业总工程师、总经济师各1名,招标代理机构代表
为了督促学生完成作业,班主任将下午最后一节课延长了半小时来写作业,写完作业的学生才可以回家,没有做完的还要继续留下来。班主任的做法()。
TheimpactofthecoronavirusontheU.S.economywillbegrave;potentiallygraverthantheGreatRecessionof2008-2009.JPMo
Noneofusknewhowthechangehad______.
最新回复
(
0
)