首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
It may be no surprise that the best-selling computer book so far this year is iPhone: The Missing Manual, by my colleague David
It may be no surprise that the best-selling computer book so far this year is iPhone: The Missing Manual, by my colleague David
admin
2015-10-21
54
问题
It may be no surprise that the best-selling computer book so far this year is iPhone: The Missing Manual, by my colleague David Pogue.
But here is something that did surprise me: The most popular edition of this book isn’t on paper or the PDF file that O’Reilly Media also sells. It is the downloadable application for the iPhone, according to Tim O’Reilly, the chief executive of O’Reilly Media.
Amid all the discussion of micropayments and other ways that the creators of news and other content can be paid for their work, the iTunes App store is shaping up to be a surprisingly viable way to sell all sorts of information and entertainment.
There is a lot more content of the sort you would have bought in the past but now you can get free on the Web: a directory of Congressional offices, standup comedy routines, gym workout videos, Zagat restaurant guides and a growing library of books. There is also a fair bit of free content, public-domain e-books like the complete works of Shakespeare and lots of advertising-supported media.(Business Week has a report this week on the App store’s role in music.)
What’s most interesting is how iPhone users are willing to spend money in ways that Web users are not.
I’ve criticized Apple from time to time for not having a coherent approach to delivering free content with advertising. But in some ways, the development of a market for paid content is a bigger and less expected achievement.
Why has this happened? Apple has created an environment that makes buying digital goods easy and common. With an infrastructure that supports one-click purchases of songs and videos, it was easy to add applications in the same paradigm. Paying for software, especially games, is not new to Apple customers. So when you see the iPhone manual or the Frommer’s Paris guidebook, it feels natural to click.(And of course, your credit card is already on file with Apple.)
There are certainly other precedents. Many people who steal songs through Lime-wire nonetheless pay $1.99 to use the same tunes as ringtones. And for avid book readers, Amazon’s Kindle has found a market willing to pay for electronic books. Apple is also starting to sell subscriptions to bundles of music, video and images from certain bands, like Depeche Mode. This is technically a product of the Music store, not the App store, but it still shows how people may be willing to pay for various bundles of content online.
There is a lot of work to do here. For example, I find the O’Reilly iPhone book a little hard to use. The text doesn’t seem particularly well-formatted for the iPhone page. And I would love to see more interactive features that utilize the phone interface(including some of David’s videos).
Andrew Savikas, O’Reilly’s vice president for digital initiatives, agrees with me, saying that the iPhone manual was rushed to get it out before Christmas. The company now has 20 titles in development for the iPhone(and eventually other mobile phones), and it is spending more time weaving in hyperlinks and adding other features.
"There is a lot more we can do to take advantage of this as a new medium," he said. O’Reilly, which sells to a lot of early adopters, has a range of digital distribution media.
"We try to say all of our writing is writing for the Web, and all of our publishing is digital publishing, so all our focus is building things into the content that make it more friendly to be digital," he said.
Before media companies rejoice that Apple has found a way to persuade a generation used to getting everything free on the Web to pay for some content, they should look a bit more closely at O’Reilly’s experience with the iPhone manual.
The book, which sells for $24.99, was initially offered as an iPhone app for $4.99. When the publisher raised the price to $9.99, sales fell 75 percent. O’Reilly quickly dropped the price back down to the lower level.
"This audience is very price sensitive," Mr. Savikas said.
So even if all content doesn’t have to be free, it may well have to be cheap.
What does O’Reilly’s experience with the iPhone manual tell us?
选项
A、Apple has found a way to persuade a generation of web users to pay for some contents.
B、The price of the book now is about 5 times of its initial price.
C、Media companies should never raise the price of the content.
D、All contents provided have to be cheap to attract the users.
答案
D
解析
推断题倒数第三段提到O’Reilly出版的《iPhone使用手册》,这本书起先作为一款手机软件定价为4.99美元,当出版社把定价提到9.99美元时,销量骤降75%,这使得O’Reilly不得不立即将价格降回至原来的水平。原文紧接着做了一些评论,这类用户对价格非常敏感,价格稍微一高立马就不买账了,因而这些内容如果不免费提供,那么价格一定要便宜。[A]是原文的截取,但并不是“O’Reilly’s experience with the iPhone manual”要告诉我们的;[B]说该书现价约为初始定价的5倍,这是不对的,因为当把初始定价提高了5美元,销量的骤降就迫使公司再次降回原价;[C]的表达太过绝对。所以答案为[D]。
转载请注明原文地址:https://kaotiyun.com/show/UWKO777K
0
专业英语八级
相关试题推荐
Thoughratheryoungincomparisonwithsomeothers,______isthebiggestuniversityinEngland.
TheAmericanWay:FreedomTheheartoftheAmericancalendarisJuly【4】Americanshavecelebratedthisdateas"Independence
WhichofthefollowingaboutAmy’sbackgroundisINCORRECT?
Toreducespammails,whichofthefollowingisNOTsuggestedbyDavid?
StudyActivitiesinUniversityInordertohelpcollegeanduniversitystudentsintheprocessoflearning,fourkeystudya
AllofthefollowingstatementsaretrueaboutthosechildreninvolvedinpoliticalviolenceEXCEPT
The1920sbroughtthefollowingtoAmericansEXCEPT
AndrewWright’sworkcoversthefollowingEXCEPT
BeforeSarkozy’splanswerecarriedout,theminimumretirementageinFrancewas
WhichofthefollowingisNOTthebackgroundinformationofapossibleattackonIran?
随机试题
患者,男性,70岁,发现高血压40年,近5年间断出现夜间阵发性呼吸困难,1周前受凉后咳嗽、气促、不能平卧。查体:端坐位,血压200/90mmHg,颈静脉无怒张。心率103次/分,律齐,双下肺可闻及中小水泡音,腹软,肝未及,下肢不肿。该患者降压宜首选
阳虚证的舌象表现是
设3阶矩阵A=,已知A的伴随矩阵的秩为1,则a=()。
43.某污水处理厂生化系统剩余污泥量为150m3/d,含水率99%,经浓缩后含水率降至97%,浓缩后的污泥量为()。
根据《中华人民共和国大气污染防治法》,国务院有关部门和()应当采取措施,改进城市能源结构,推广清洁能源的生产和使用。
某桥梁工程,每跨长30m,共2l跨0号和2l号为桥台,1号~20号为桥墩。由于桥梁的基础设备只有一台,立柱和盖梁的模板有限,所以该桥的20个桥墩采用流水施工,每个桥墩分为三道工序完成,采用专业流水方式施工。每个桥墩的基础施工时间为22天,立柱施工时间为2
如果个人委托代理人提出异议申请,代理人无须提供()。
某大型相亲类综艺节目举办线下联谊活动,在签到时每人可以抽取一张礼物卡,凡是抽中有编号的礼物卡均有玫瑰花赠送,抽到“谢谢参与”的则赠送一盒面巾纸。带有编号的礼物卡共100张,编号1-100,按礼物卡标签号发放奖品的规则如下:(1)标签号为2的倍数,
某日,身背猎枪的甲骑摩托车经过一公路,见一辆载满皮货的大卡车停在路边,便顺手抽下一张皮(价值1000元)搭在自己肩上扬长而去。正在路边方便的司机发现后欲追回,但见甲身挎猎枪即不敢再追。后因该司机报案,甲被公安机关拘留。甲的行为是()。
(209)是质量计划编制过程中常用的工具和技术。
最新回复
(
0
)