首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Some consumer researchers distinguish【C1】______ " rational" motives and "emotional" (or "non-rational" motives. They use the ter
Some consumer researchers distinguish【C1】______ " rational" motives and "emotional" (or "non-rational" motives. They use the ter
admin
2017-04-09
14
问题
Some consumer researchers distinguish【C1】______ " rational" motives and "emotional" (or "non-rational" motives. They use the term "rationality"【C2】______ the traditional economic sense that assumes【C3】______ consumers behave rationally when they carefully consider all alternatives【C4】______ choose those that give them the greatest utility (i. e. , satisfaction). 【C5】______ a marketing context, the term "rationality" implies that the consumer selects goods based【C6】______ totally objective criteria, such【C7】______size, weight, price, and so on.
"Emotional" motives imply the selection of goods【C8】______ to personal or subjective criteria — the desire 【C9】______ individuality, pride, fear, affection or status.
The assumption underlying this distinction is【C10】______subjective or emotional criteria do not maximize utility or satisfaction.【C11】______, it is reasonable to assume that consumers always attempt to select alternatives that,【C12】______ their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based【C13】______ the individual’s own needs as【C14】______ as on past behavioral, social, and learning experiences. What may appear【C15】______ irrational to an outside observer may be perfectly rational【C16】______ the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image (such as a fragrance) is a perfectly rational form of consumer behavior. 【C17】______ behavior did not appear rational to the person who undertakes it【C18】______ the time that it is undertaken, obviously he or she would not do it.【C19】______ the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far【C20】______ to suggest that emphasis on "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously to maximize their gains and minimize their losses; that they act not from subconscious drives but from rational preferences, or what they perceive to be in their own best interests.
【C16】
选项
A、with
B、within
C、without
D、for
答案
B
解析
语境搭配。本句末有field“领域”一词,所以填within,指这个领域之内。
转载请注明原文地址:https://kaotiyun.com/show/4IMO777K
本试题收录于:
CATTI二级笔译综合能力题库翻译专业资格(CATTI)分类
0
CATTI二级笔译综合能力
翻译专业资格(CATTI)
相关试题推荐
Teachersneedtobeawareoftheemotional,intellectual,andphysicalchangesthatyoungadultsexperience.Andtheyalsoneed
Salestactics,likeadvertising,reflectaspectsofthebasicassumptionsandvaluesthatprevailinacountry.Bycarefullylis
Hetoldthedoctorthathe’dnotratherhavingtheoperationunlessitwasabsolutelynecessary.
Speakingfromanartisticangle,thechoreography,stagescenery,lightingandmusicarejustfabulous.
Hello,everybody.Goodafternoon,everybody.Today,Iwanttostartbyaddressingtwoissues,andthenI’lltakeyourquestions.
ForwhatpurposeandtowhatextentwillChinaattendtheconference?
下面你将听到关于手机辐射的内容AreviewofcellphonestudiescommissionedbytheSwedishRadiationProtectionAuthorityhasfoundno"cons
A、正确B、错误A推理判断题。根据原文Butrecentfindingssuggestthatanotherpartoftheanswerliesindifferencesbetweenthemaleandfemale
Childabuseisthephysical,psychological,social,emotionalorsexualmaltreatmentofachild.Itharmsor【L1】______thesurvi
Fewpleasurescanequalsuchofacooldrinkonahotday.
随机试题
男性,30岁,右下肢近胭窝处被刀刺伤后出现搏动性肿块,逐渐增大伴右下肢麻木。查体:右下肢苍白,腘窝部搏动性肿块大小约5cm×4cm,附近有收缩期杂音。诊断为
【2001年第91题】对于建筑物的三种结构缝:防震缝、伸缩缝和沉降缝,下列哪一种说法是不正确的?
[2006年第6题]已知函数等于()。
各种明细账的登账依据,既可以是原始凭证、原始凭证汇总表,也可以是记账凭证。()
适用于母子公司的经营方式的税收抵免方法是()。
()自我知觉的自我倾向能使人们产生力量感和自我满意感,符合自我价值定向的自我保护规则,因此对自我的心理健康只具有积极意义,没有消极意义。
在数据库中建立表的命令是
Readthefollowingarticlefromamagazineandanswerquestions19-25.Forquestions19-25,choosethecorrectanswerA,B,
A、lowerprofits,butimprovedchemicaloperationsoffsetsluggishprofitsatpetroleumoperationsB、higherprofits,butimproved
A、Thenightlifethereiscolorful.B、Itismuchcheaperstayingthere.C、Mostofthetouristattractionsareinthere.D、Theenv
最新回复
(
0
)